Dawn Bear Email & Phone Number

Irvine, Ca

Create demand in retail accounts by developing insight based Shopper Marketing promotions that influence shopper behavior and increase purchase. Ensure strategic alignment between the shopper, manufacturer and retailer. • Provide strategic leadership to Unilever client contacts and lead planning efforts with retail partners on the Safeway Account. • Collaborate with brand teams to develop marketing campaigns for Tier 1 product launches in the retail channel (Clear hair care, Simple skin care, Magnum Ice Cream, Fruttare fruit bars).• Lead a team of 2 associates effectively, in addition to providing mentorship to help build their careers within the organization.

Irvine, Ca

• Supervised the development of Unilever Shopper Marketing promotions for retailers in the West Divisiona nd Safeway• Collaborated with the sales force and outside vendors during brainstorming, planning and program development.• Developed marketing campaigns that increased sales volume and provided a profitable ROI at target retailers.

• Served as the agency liaison to client contacts to ensure their needs and objectives were achieved through execution and strategically grounded marketing promotions. • Performed project management duties such as timeline development and budget management.