Dawn Simmons Email & Phone Number

Richardson,, Tx

Dallas, Tx

Key marketing team member assisting in development, planning, and implementation of national and regional campaigns. Supported digital experience initiative through analysis of website analytics, search marketing optimization (organic and paid) and content marketing recommendations. Acted as first responder to all local branch marketing. • Marketing Team member servicing all domestic and international branches, collaborated on B2B local and national campaigns: national differentiation… Show more Key marketing team member assisting in development, planning, and implementation of national and regional campaigns. Supported digital experience initiative through analysis of website analytics, search marketing optimization (organic and paid) and content marketing recommendations. Acted as first responder to all local branch marketing. • Marketing Team member servicing all domestic and international branches, collaborated on B2B local and national campaigns: national differentiation statement, 75th year anniversary campaign including theme, slogan, promotional items and events• Digital Marketing Manager working to increase website traffic and customer digital experience. Overseeing third-party SEO vendor, website audit and maintenance, and collaborated on social media campaigns by analyzing website analytics, customer interactions, and SEO results. • Events and Meeting Coordinator: managed $250,000 tradeshow budget, researched and determined tradeshow and speaking opportunities, developed pre-show media and promotional plan, created sales strategy in collaboration with current campaigns, coordinate all logistics, track and report on ROI via Salesforce.com• Managed $300,000 company promotional program, domestic and international: survey and research various markets to assist in sculpting unique regional programs for customer segmentation, prospecting, and retention• Managed all requests received from 40 domestic branches; create and distribute direct mail pieces, create advertisements, and create and distribute promotional materials and programs• Supported six high level Business-to-Business National Strategic Account Managers: analyzed market trends across different regions providing strategy recommendations Show less

Chicago, Illinois

Business Development Manager initiating new business opportunities for Outside Sales Team in addition to creating promotional and sales tools to assist in closing deals. • Increased revenue through obtaining new business opportunities, equipment sales, and managing and collecting account receivables • Created and implemented various promotional materials: collateral, turn-key presentations, customer appreciation events and specials • Managed online lead generation databases for… Show more Business Development Manager initiating new business opportunities for Outside Sales Team in addition to creating promotional and sales tools to assist in closing deals. • Increased revenue through obtaining new business opportunities, equipment sales, and managing and collecting account receivables • Created and implemented various promotional materials: collateral, turn-key presentations, customer appreciation events and specials • Managed online lead generation databases for region: research new project opportunities, discover new customer account opportunities, track lost opportunities• Account Manager for large contract customer • Assisted sales team including Regional Sales Manager and VP Region General Manager • Created and distributed monthly tracking dashboards, via Microsoft Excel Show less

East Chicago, In

Implemented operational systems to improve branch flow to increase sales via new business opportunities, employee morale, and vendor relationships• Managed day-to-day $35 Million rental sales operation, overseeing rental, marketing, sales, and contractual agreements of equipment • Oversaw a 28-person staff, including insides sales team and union employees• Produced weekly sales and profit projection reports, which assisted in creating marketing strategies for location• Managed… Show more Implemented operational systems to improve branch flow to increase sales via new business opportunities, employee morale, and vendor relationships• Managed day-to-day $35 Million rental sales operation, overseeing rental, marketing, sales, and contractual agreements of equipment • Oversaw a 28-person staff, including insides sales team and union employees• Produced weekly sales and profit projection reports, which assisted in creating marketing strategies for location• Managed major vendor relationships, including negotiating contracts under time sensitive deadlines • Managed large customer accounts and handled escalated customer concerns• Created organization flow to properly maintain personnel, inventory, training, customer records, and schedules• Provided input for recruiting and responsible for training, developing, and retaining qualified employees• Organized and executed all aspects of education for employees including weekly sales meetings, weekly staff safety meetings, and customer appreciation events Show less

Herndon, Va

Marketing Manager responsible for creating a marketing strategy to increase catering sales. Email campaigns used to build relationships and promotion plans to encourage repeat customers and corporate accounts. • Created and implemented grassroots marketing campaign for newly opened Panera Bread catering department averaging $4000 in sales per week • Created weekly sales and business updates and forecast reports, used in adjusting weekly marketing efforts• Managed the Panera brand at… Show more Marketing Manager responsible for creating a marketing strategy to increase catering sales. Email campaigns used to build relationships and promotion plans to encourage repeat customers and corporate accounts. • Created and implemented grassroots marketing campaign for newly opened Panera Bread catering department averaging $4000 in sales per week • Created weekly sales and business updates and forecast reports, used in adjusting weekly marketing efforts• Managed the Panera brand at the café level to by performing accuracy and quality checks to ensure company marketing strategies meet corporate standards• Coordinated in cafe promotions and events Show less

Washington D.C. Metro Area

• Created and implemented marketing strategy designed for urban market, with scheduling, evaluations, and follow-up for every employee• Managed overall branch operations and 7 employees in absence and\or request of Branch Manager• Acted as Branch Manager for satellite location: improved customer satisfaction rating by 10% in first month; increased operating profit in first month; implemented various productivity tracking systems, resulting in improving the overall communication and… Show more • Created and implemented marketing strategy designed for urban market, with scheduling, evaluations, and follow-up for every employee• Managed overall branch operations and 7 employees in absence and\or request of Branch Manager• Acted as Branch Manager for satellite location: improved customer satisfaction rating by 10% in first month; increased operating profit in first month; implemented various productivity tracking systems, resulting in improving the overall communication and productivity of location• Acted as mentor and adviser for new Management Trainees Show less

Washington D.C. Metro Area

• #1 Management Trainee out of 76 for three months in a row, with continuous ranking in the top ten• Acted as Branch Corporate Account Manager responsible for creating and implementing business-to-business marketing campaign and was main point of contact for all corporate accounts.• Identified and developed relationships and partnerships with local hotel management and other corporations in the downtown Washington D.C area• Lead sales and marketing efforts to increase business and… Show more • #1 Management Trainee out of 76 for three months in a row, with continuous ranking in the top ten• Acted as Branch Corporate Account Manager responsible for creating and implementing business-to-business marketing campaign and was main point of contact for all corporate accounts.• Identified and developed relationships and partnerships with local hotel management and other corporations in the downtown Washington D.C area• Lead sales and marketing efforts to increase business and income Show less

Bba, Marketing

Digital Marketing Certificate, Marketing