Dawn Simmons Email & Phone Number

Richardson, TX

Dallas, TX

• Key marketing team member assisting in development, planning, and implementation of national and regional campaigns. Supported digital experience initiative through analysis of website analytics, search marketing.
• Marketing Team member servicing all domestic and international branches, collaborated on B2B local and national campaigns: national differentiation… Show more Key marketing team member assisting in development.
• Marketing Team member servicing all domestic and international branches, collaborated on B2B local and national campaigns: national differentiation statement, 75th year anniversary campaign including theme, slogan.
• Digital Marketing Manager working to increase website traffic and customer digital experience. Overseeing third-party SEO vendor, website audit and maintenance, and collaborated on social media campaigns by analyzing.
• Events and Meeting Coordinator: managed $250,000 tradeshow budget, researched and determined tradeshow and speaking opportunities, developed pre-show media and promotional plan, created sales strategy in collaboration.
• Managed $300,000 company promotional program, domestic and international: survey and research various markets to assist in sculpting unique regional programs for customer segmentation, prospecting, and retention

Chicago, Illinois

• Business Development Manager initiating new business opportunities for Outside Sales Team in addition to creating promotional and sales tools to assist in closing deals.
• Increased revenue through obtaining new business opportunities, equipment sales, and managing and collecting account receivables
• Created and implemented various promotional materials: collateral, turn-key presentations, customer appreciation events and specials
• Managed online lead generation databases for… Show more Business Development Manager initiating new business opportunities for Outside Sales Team in addition to creating promotional and sales tools to assist in closing.
• Managed online lead generation databases for region: research new project opportunities, discover new customer account opportunities, track lost opportunities
• Account Manager for large contract customer

East Chicago, IN

• Implemented operational systems to improve branch flow to increase sales via new business opportunities, employee morale, and vendor relationships
• Managed day-to-day $35 Million rental sales operation, overseeing rental, marketing, sales, and contractual agreements of equipment
• Oversaw a 28-person staff, including insides sales team and union employees
• Produced weekly sales and profit projection reports, which assisted in creating marketing strategies for location
• Managed… Show more Implemented operational systems to improve branch flow to increase sales via new business opportunities, employee morale, and vendor relationships
• Managed major vendor relationships, including negotiating contracts under time sensitive deadlines

Herndon, VA

• Marketing Manager responsible for creating a marketing strategy to increase catering sales. Email campaigns used to build relationships and promotion plans to encourage repeat customers and corporate accounts.
• Created and implemented grassroots marketing campaign for newly opened Panera Bread catering department averaging $4000 in sales per week
• Created weekly sales and business updates and forecast reports, used in adjusting weekly marketing efforts
• Managed the Panera brand at… Show more Marketing Manager responsible for creating a marketing strategy to increase catering sales. Email campaigns used to build relationships and promotion plans to encourage repeat.
• Managed the Panera brand at the café level to by performing accuracy and quality checks to ensure company marketing strategies meet corporate standards
• Coordinated in cafe promotions and events Show less

Washington D.C. Metro Area

• Created and implemented marketing strategy designed for urban market, with scheduling, evaluations, and follow-up for every employee
• Managed overall branch operations and 7 employees in absence and\or request of Branch Manager
• Acted as Branch Manager for satellite location: improved customer satisfaction rating by 10% in first month; increased operating profit in first month; implemented various productivity tracking systems, resulting in.
• Acted as Branch Manager for satellite location: improved customer satisfaction rating by 10% in first month; increased operating profit in first month; implemented various productivity tracking systems, resulting in.
• Acted as mentor and adviser for new Management Trainees Show less

Washington D.C. Metro Area

• #1 Management Trainee out of 76 for three months in a row, with continuous ranking in the top ten
• Acted as Branch Corporate Account Manager responsible for creating and implementing business-to-business marketing campaign and was main point of contact for all corporate accounts.
• Identified and developed relationships and partnerships with local hotel management and other corporations in the downtown Washington D.C area
• Lead sales and marketing efforts to increase business and… Show more
• Lead sales and marketing efforts to increase business and income Show less

Bba, Marketing

Digital Marketing Certificate, Marketing