Dawn Nagle Email and Phone Number

Responsible for marketing, internal and external communications, message, design, writing, and PR for Laundrylux, distributor of Electrolux Professional product lines in North America. • Responsible for digital and print marketing, collateral, tradeshows, events, video, photography, social media, press releases and media relationships.• Direct Laundrylux Creative Services (LCS) - in house ad agency • Manage staff and freelancers including writers, designers, and other production teams.• Work closely with Electrolux marketing staff based in Sweden, Italy, France, and Germany.New Product LaunchesLaunches of new products / brands include new messaging, ad campaigns, internal and external communications, online and print marketing materials, tradeshows and booth design, events, press releases, articles and more.• 2007 – The "new" Wascomat - launched at Clean Show • 2009 - Electrolux Professional brand - launched in North America • 2011 and 2013 – Major product launches including Crossover and PLUS

• Played a major role in message, vision, and revitalizing the brand. Turned around reputation, employee/dealer morale, and brand perception. • National sales and marketing endeavors including annual reports, ads, brochures, website and supporting distribution.• Editor of company newsletters for internal and external customers• Directed PR efforts, managed media contacts and relationships. • Organized company charity activities including work for Children’s Outreach Project and Rebuilding Together. • Managed Corporate Communications department and staff.