As an eCommerce Project Manager at Alliance Advertising, I lead cross-functional teams in executing high-impact campaigns for multiple brands. My role involves end-to-end project management, from planning and budgeting to coordinating with marketing, design, and IT teams to ensure smooth execution. I oversee performance tracking, resource allocation, and risk management, all while optimizing strategies to drive traffic, conversions, and revenue. Focused on continuous improvement, I stay updated on industry trends to enhance project delivery and ensure each campaign achieves its goals.

I handle social media and Google campaigns, manage Shopify stores, and serve as a customer relationship officer, as well as managing website design and development. My current projects include brands like Ismail Farid, Waniya.pk, YBMB Shop, and Pret Boulevard. Additionally, I manage Shopify stores for ybmbshop.com, branded.com.pk, hijabi.pk, and pretboulevard.com.

For Cameo Hijabs, I manage performance marketing with a focus on scaling their digital presence. Through targeted campaigns and strategic ad management, I’ve driven steady growth, optimizing their ROAS and enhancing brand visibility.

When I took over the marketing for Samz Hijabi, they were operating on WordPress and didn't have a website on Shopify. My first task was to help them transition seamlessly to Shopify, optimizing their store for eCommerce. Before December 2023, they had no marketing experience and had spent nothing on advertising. I took on the challenge of managing their performance marketing, with a focus on driving measurable results.

Since 2018, I’ve been an active freelancer on Fiverr, providing tailored services to help businesses and individuals enhance their online presence. With over six years of expertise in Digital Marketing, Post Designing, and Shopify Store Setup, I’ve successfully worked with clients from various industries. As a Level 2 seller with a 5-star rating and 100% client satisfaction, I am dedicated to delivering top-quality results that drive success.