Dawn Goodyear Email & Phone Number

Northfield, IL, US

Northfield, IL, US

Charleston, SC, US

• Led business development and key customer partnerships for the company’s Mobility Division which operated shared fleet bicycles and e-scooters.
• Engaged universities and municipalities by connecting Gotcha’s Mobility innovative product and service capabilities in 20+ markets that resulted in launching new markets and continued 20% growth in existing markets.
• Directed demand creation market planning and evaluated community engagement resource performance levels that contributed to ridership growth of +600% and elevated key focused markets.
• Created and managed the brand ambassador program to drive awareness for sustainable transportation, consisted of 115 team members across 10 cities.

Santa Monica, CA, US

• Led sales and identified key strategic partnership opportunities in cities and college campuses across North America within the information technology and alternative transportation industry.
• Established 20+ new business development target markets that resulted in a 45% growth.
• Architected sales processes and implemented company-wide strategy to increase new client business that resulted in 1,500 leads.
• Built and managed a cross functional team to target and execute against a core universe of 500 accounts.

Perrysburg, Ohio, US

• Led the high-end luxury glass packaging division across O-I end use categories for the global glass manufacturing leader with net sales of over $6.2B and 27,000+ employees.
• Directed and established strategy for the premium category segment across the Americas Region that targeted 3% share gain.
• Identified growth and expansion opportunities in the spirits, wine, food and beer segments with focus on the N. America and LATAM regions that determined a 18% growth target.
• Architected the route to market through portfolio planning and creation of value propositions to attract customers to O-I premium offerings and the Covet premium line that resulted in +22% growth vs. prior year.

Toledo, Ohio, US

• Led development, planning, and implementation of product and marketing strategies across multiple categories for a global manufacturer of glass tableware products with net sales of $800M+ and 6,000+ employees.
• Collaborated with key stakeholders across B2B sales, NPD, marketing teams and strategic customers to identify consumer trends and create product launch programs covering $90M in sales.
• Led NPD and project management to drive category growth by influencing the customer user experience and translated trend insights into execution of business opportunities that resulted in a 5% growth.
• Improved product portfolio and service levels by introducing new design concepts, creative solutions, consistent supply lead times, re-designed B2B website, and created marketing/sales materials that enhanced overall.
• Presented at tradeshows, sales and marketing events, and customer presentations that resulted in gaining +2% share in Retail and B2B channels.

Paris, Ile-de-France, FR

• The World’s co-leader in wines and spirits with consolidated sales of $7.9 billion. 18,000+ employees.
• Managed $8.2 million budget for 5 markets.
• Worked with marketing brand teams, region sales force and distributor to build brands of desire by developing market level plans that aligned with national strategy.
• Led WMPO-Phoenix Open 360-degree program in Arizona 2013 & 2014 (Absolut Vodka / Jameson Irish Whiskey). Developed On & Off elements for program that exceeded case sales goals and grew +84% vs. prior year. (Jan-Feb..
• Delivered successful launch of innovation brand “Jameson Black Barrel” in Las Vegas. Worked with Jameson Brand team and local sales team to develop support resources in the market. Resulted in exceeding distribution.

Pembroke, BM

• The largest privately held, family-owned spirits company in the world. Producing and marketing a portfolio of premium brands. Revenues of $5 billion. 6000+ employees.Chain Manager (July 2011 - Aug 2012) Michigan
• Responsible for 22 Michigan Off-Premise chains.
• Collaborated with distributors and regional Bacardi USA personnel to identify program and category management opportunities for targeted accounts.
• Accountable for new product introductions and fact-based selling presentations to buyers.
• Led #1 volume MI chain account Meijer for 5 markets (MI/IL/IN/OH/KY). Achieved first spirits only display program for Bacardi portfolio in 3 states. Resulted in incremental volume of 3,500 cases vs. prior year in 90.
• Received recognition by Bacardi Executive team for being a best practice example in the country for key account development success with Meijer account. (July 2012)Bacardi Field Marketing Manager (April 2008-July 2011).

Madison, Wisconsin, US

• Achieved the #1 internship in the nation.
• Selected from over 1,200 applicants nationwide to function as national spokesperson for Oscar Mayer Foods via the trademark WIENERMOBILE in print articles, radio and television interviews.