Dawn Coleman Email and Phone Number
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Formal Description: A dynamic, results-driven marketing professional with 19+ years of experience developing and executing integrated marketing projects from end-to-end. Sales-focused with a history of creating memorable customer interactions that deliver lasting value; grow brand awareness, increase customer engagement and ultimately meet sales and brand objectives.My Genuine Self-Description: I'm just out here doing what I love! Marketing is all I've ever known in my career. As a high school student, I aspired to be a photographer. My Grandfather talked me out of art school and into getting a solid foundation under my feet with a 4-year business degree. I entered college to quickly fall in love with all things marketing: the artistic and creative side of business. I've been growing and learning ever since, and went on to obtain my MBA while living in Alaska. (Yes, I saw bears. No, I did not live in an igloo.) I thrive on helping others "move the needle"; making a real impact and enabling my sales and service colleagues to be more for their customers. I have an affinity for strategy and problem solving, and enjoy rolling up my sleeves to solution for tough everyday business challenges. And I have a pretty impressive team of marketing professionals around me that inspire me to be my best every day.
Highmark Health
View- Website:
- highmarkhealth.org
- Employees:
- 15443
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Lead Marketing Strategy AnalystHighmark Health May 2022 - PresentCamp Hill, Pennsylvania, United States(Highmark Health Diversified Business - United Concordia Dental)Works cross functionally with appropriate teams to plan, develop and oversee innovative marketing programs to support demand generation and revenue opportunities. Compiles and studies data related to consumer behavior, industry trends, audience interaction, and competitor profiles. Utilizes data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms. Implements and monitors data analytics programs, and tracks key metrics to evaluate campaign performance. Works in collaboration with outside adverting agency and other internal teams like creative services, sales, digital operations, and analytics. -
Marketing ConsultantHighmark Health Feb 2018 - May 2022Camp Hill, Pennsylvania, United States(Highmark Health Diversified Business - United Concordia Dental)Managed national government and commercial brand campaigns as project leader in partnership with an outside advertising agency. Developed, launched and oversaw all marketing asset management systems, and continuously evaluated and developed portfolio of marketing tools/services to better serve and enable the sales organization. Functioned as a liaison between the sales and marketing departments to develop high-level strategies and tactics that ladder up to corporate initiatives and goals. -
Marketing Strategy AnalystHighmark Health May 2014 - Feb 2018Harrisburg, Pennsylvania(Highmark Health Diversified Business - United Concordia Dental) Managed all commercial advertising and event marketing efforts for national dental insurance carrier. Created integrated marketing campaigns, strategies, and tactics to target key markets for several key customer groups. Focused on increasing brand awareness, thought leadership and lead generation opportunities. Worked closely with sales organization to develop and manage relationship building and lead management programs. -
Independent Marketing ConsultantAnsa Exhaust Technologies Jul 2009 - May 2014(Formerly ANSA Automotive Parts Distributors, Inc.) Oversaw both B2B and B2C marketing, advertising, cataloging, and PR initiatives for multiple product lines. Developed integrated marketing campaigns and promotional programs to grow market share and increase sales. Coordinated trade and consumer events, and sponsorship opportunities. Managed website content, design, social media planning and print media projects. Directed a network of vendors and sub-contractors to complete projects on time and under budget. - Orchestrated successful corporate re-branding campaign.
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Independent Marketing ConsultantInspirage Aug 2007 - Feb 2013Supported all phases of marketing and branding activities for business start-up to include website & collateral development, sales support, advertising and public relations. Drove all planning and production elements for proprietary events, meetings, conferences and tradeshows. Managed inbound marketing efforts and customer referral/testimonial program for marketing and sales needs. - Oracle Platinum Partner- Firm realized consistent 70% annual growth over six-year period. -
Sales & Marketing CoordinatorAnsa Automotive Parts Distributors, Inc. Mar 2006 - Jul 2007Macon, GeorgiaDesigned and directed nationwide advertising campaigns. Developed short- and long-term sales and marketing strategies for multiple product lines. Conducted both qualitative and quantitative market research, and managed new product launch initiatives. Interfaced with advertising agency to implement new branding initiatives. Managed all trade and consumer events planning and execution. - Won 2006 MarCom Creative Award by collaborating with Marx Group on national product launch program.
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Senior Marketing Specialist & Program CoordinatorHodac, Inc. Apr 2005 - Mar 2006Warner Robins, GeorgiaCoordinated statewide advertising campaigns and managed all strategic non-profit marketing initiatives to grow public engagement. Accountable for all aspects of sales, business development, and client management for state recognized fee-for-service program for Houston County, Georgia. Oversaw all public relations, fundraising activities, and health fair and event marketing.
Dawn Coleman Skills
Dawn Coleman Education Details
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General Managment -
Marketing
Frequently Asked Questions about Dawn Coleman
What company does Dawn Coleman work for?
Dawn Coleman works for Highmark Health
What is Dawn Coleman's role at the current company?
Dawn Coleman's current role is Lead Marketing Strategy Analyst for Highmark Health Diversified Business - United Concordia Dental.
What is Dawn Coleman's email address?
Dawn Coleman's email address is da****@****cci.com
What is Dawn Coleman's direct phone number?
Dawn Coleman's direct phone number is +171726*****
What schools did Dawn Coleman attend?
Dawn Coleman attended University Of Alaska Anchorage, Pennwest California.
What are some of Dawn Coleman's interests?
Dawn Coleman has interest in Photography, Fitness, Sports, Travel.
What skills is Dawn Coleman known for?
Dawn Coleman has skills like Marketing, Marketing Communications, Marketing Strategy, Product Marketing, Leadership, Public Relations, Social Media Marketing, Advertising, Strategy, Strategic Planning, Trade Shows, Integrated Marketing.
Who are Dawn Coleman's colleagues?
Dawn Coleman's colleagues are Hiral Shah, Miranda Young, Ms, Psm, Eva Rosen, Mph, Ches, Kirti Raikhelkar, Will Crane, Rachael Marcano, Jeffrey Weir.
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