Dawn Coleman

Dawn Coleman Email and Phone Number

Lead Marketing Strategy Analyst for Highmark Health Diversified Business - United Concordia Dental @ Highmark Health
pittsburgh, pennsylvania, united states
Dawn Coleman's Location
Mechanicsburg, Pennsylvania, United States, United States
Dawn Coleman's Contact Details

Dawn Coleman work email

Dawn Coleman personal email

Dawn Coleman phone numbers

About Dawn Coleman

Formal Description: A dynamic, results-driven marketing professional with 19+ years of experience developing and executing integrated marketing projects from end-to-end. Sales-focused with a history of creating memorable customer interactions that deliver lasting value; grow brand awareness, increase customer engagement and ultimately meet sales and brand objectives.My Genuine Self-Description: I'm just out here doing what I love! Marketing is all I've ever known in my career. As a high school student, I aspired to be a photographer. My Grandfather talked me out of art school and into getting a solid foundation under my feet with a 4-year business degree. I entered college to quickly fall in love with all things marketing: the artistic and creative side of business. I've been growing and learning ever since, and went on to obtain my MBA while living in Alaska. (Yes, I saw bears. No, I did not live in an igloo.) I thrive on helping others "move the needle"; making a real impact and enabling my sales and service colleagues to be more for their customers. I have an affinity for strategy and problem solving, and enjoy rolling up my sleeves to solution for tough everyday business challenges. And I have a pretty impressive team of marketing professionals around me that inspire me to be my best every day.

Dawn Coleman's Current Company Details
Highmark Health

Highmark Health

View
Lead Marketing Strategy Analyst for Highmark Health Diversified Business - United Concordia Dental
pittsburgh, pennsylvania, united states
Employees:
15443
Dawn Coleman Work Experience Details
  • Highmark Health
    Lead Marketing Strategy Analyst
    Highmark Health May 2022 - Present
    Camp Hill, Pennsylvania, United States
    (Highmark Health Diversified Business - United Concordia Dental)Works cross functionally with appropriate teams to plan, develop and oversee innovative marketing programs to support demand generation and revenue opportunities. Compiles and studies data related to consumer behavior, industry trends, audience interaction, and competitor profiles. Utilizes data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms. Implements and monitors data analytics programs, and tracks key metrics to evaluate campaign performance. Works in collaboration with outside adverting agency and other internal teams like creative services, sales, digital operations, and analytics.
  • Highmark Health
    Marketing Consultant
    Highmark Health Feb 2018 - May 2022
    Camp Hill, Pennsylvania, United States
    (Highmark Health Diversified Business - United Concordia Dental)Managed national government and commercial brand campaigns as project leader in partnership with an outside advertising agency. Developed, launched and oversaw all marketing asset management systems, and continuously evaluated and developed portfolio of marketing tools/services to better serve and enable the sales organization. Functioned as a liaison between the sales and marketing departments to develop high-level strategies and tactics that ladder up to corporate initiatives and goals.
  • Highmark Health
    Marketing Strategy Analyst
    Highmark Health May 2014 - Feb 2018
    Harrisburg, Pennsylvania
    (Highmark Health Diversified Business - United Concordia Dental) Managed all commercial advertising and event marketing efforts for national dental insurance carrier. Created integrated marketing campaigns, strategies, and tactics to target key markets for several key customer groups. Focused on increasing brand awareness, thought leadership and lead generation opportunities. Worked closely with sales organization to develop and manage relationship building and lead management programs.
  • Ansa Exhaust Technologies
    Independent Marketing Consultant
    Ansa Exhaust Technologies Jul 2009 - May 2014
    (Formerly ANSA Automotive Parts Distributors, Inc.) Oversaw both B2B and B2C marketing, advertising, cataloging, and PR initiatives for multiple product lines. Developed integrated marketing campaigns and promotional programs to grow market share and increase sales. Coordinated trade and consumer events, and sponsorship opportunities. Managed website content, design, social media planning and print media projects. Directed a network of vendors and sub-contractors to complete projects on time and under budget. - Orchestrated successful corporate re-branding campaign.
  • Inspirage
    Independent Marketing Consultant
    Inspirage Aug 2007 - Feb 2013
    Supported all phases of marketing and branding activities for business start-up to include website & collateral development, sales support, advertising and public relations. Drove all planning and production elements for proprietary events, meetings, conferences and tradeshows. Managed inbound marketing efforts and customer referral/testimonial program for marketing and sales needs. - Oracle Platinum Partner- Firm realized consistent 70% annual growth over six-year period.
  • Ansa Automotive Parts Distributors, Inc.
    Sales & Marketing Coordinator
    Ansa Automotive Parts Distributors, Inc. Mar 2006 - Jul 2007
    Macon, Georgia
    Designed and directed nationwide advertising campaigns. Developed short- and long-term sales and marketing strategies for multiple product lines. Conducted both qualitative and quantitative market research, and managed new product launch initiatives. Interfaced with advertising agency to implement new branding initiatives. Managed all trade and consumer events planning and execution. - Won 2006 MarCom Creative Award by collaborating with Marx Group on national product launch program.
  • Hodac, Inc.
    Senior Marketing Specialist & Program Coordinator
    Hodac, Inc. Apr 2005 - Mar 2006
    Warner Robins, Georgia
    Coordinated statewide advertising campaigns and managed all strategic non-profit marketing initiatives to grow public engagement. Accountable for all aspects of sales, business development, and client management for state recognized fee-for-service program for Houston County, Georgia. Oversaw all public relations, fundraising activities, and health fair and event marketing.

Dawn Coleman Skills

Marketing Marketing Communications Marketing Strategy Product Marketing Leadership Public Relations Social Media Marketing Advertising Strategy Strategic Planning Trade Shows Integrated Marketing Start Ups Project Management Sales Operations Product Development Customer Service Event Management Email Marketing Online Marketing Program Management Digital Strategy Services Marketing Inbound Marketing Microsoft Office Adobe Creative Suite Wordpress Constant Contact B2b And B2c Brand Marketing Brand Positioning Vendor Relations Creative Development Customer Retention Event Based Marketing Marketing Event Planning Experiential Marketing

Dawn Coleman Education Details

Frequently Asked Questions about Dawn Coleman

What company does Dawn Coleman work for?

Dawn Coleman works for Highmark Health

What is Dawn Coleman's role at the current company?

Dawn Coleman's current role is Lead Marketing Strategy Analyst for Highmark Health Diversified Business - United Concordia Dental.

What is Dawn Coleman's email address?

Dawn Coleman's email address is da****@****cci.com

What is Dawn Coleman's direct phone number?

Dawn Coleman's direct phone number is +171726*****

What schools did Dawn Coleman attend?

Dawn Coleman attended University Of Alaska Anchorage, Pennwest California.

What are some of Dawn Coleman's interests?

Dawn Coleman has interest in Photography, Fitness, Sports, Travel.

What skills is Dawn Coleman known for?

Dawn Coleman has skills like Marketing, Marketing Communications, Marketing Strategy, Product Marketing, Leadership, Public Relations, Social Media Marketing, Advertising, Strategy, Strategic Planning, Trade Shows, Integrated Marketing.

Who are Dawn Coleman's colleagues?

Dawn Coleman's colleagues are Hiral Shah, Miranda Young, Ms, Psm, Eva Rosen, Mph, Ches, Kirti Raikhelkar, Will Crane, Rachael Marcano, Jeffrey Weir.

Not the Dawn Coleman you were looking for?

  • Dawn Coleman

    Associate Professor At University Of Tennessee
    Knoxville, Tn
    1
    utk.edu

    2 +186585XXXXX

  • Dawn Coleman

    Human Resources Professional
    Clermont, Fl
    2
    cfl.rr.com, welldyne.com

    2 +186327XXXXX

  • Dawn Coleman

    Currently Seeking New Career Opportunities
    Scottsville, Ky
    1
    fairviewcommunityhealth.org

    1 +127078XXXXX

  • Dawn Coleman

    Training Development | Career Development | Organizational Development
    Greater Houston

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.