Dawn Coleman Email & Phone Number

Camp Hill, Pennsylvania, United States

(Highmark Health Diversified Business - United Concordia Dental)Works cross functionally with appropriate teams to plan, develop and oversee innovative marketing programs to support demand generation and revenue opportunities. Compiles and studies data related to consumer behavior, industry trends, audience interaction, and competitor profiles. Utilizes data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms. Implements and monitors data analytics programs, and tracks key metrics to evaluate campaign performance. Works in collaboration with outside adverting agency and other internal teams like creative services, sales, digital operations, and analytics.

Camp Hill, Pennsylvania, United States

(Highmark Health Diversified Business - United Concordia Dental)Managed national government and commercial brand campaigns as project leader in partnership with an outside advertising agency. Developed, launched and oversaw all marketing asset management systems, and continuously evaluated and developed portfolio of marketing tools/services to better serve and enable the sales organization. Functioned as a liaison between the sales and marketing departments to develop high-level strategies and tactics that ladder up to corporate initiatives and goals.

Harrisburg, Pennsylvania

(Highmark Health Diversified Business - United Concordia Dental) Managed all commercial advertising and event marketing efforts for national dental insurance carrier. Created integrated marketing campaigns, strategies, and tactics to target key markets for several key customer groups. Focused on increasing brand awareness, thought leadership and lead generation opportunities. Worked closely with sales organization to develop and manage relationship building and lead management programs.

(Formerly ANSA Automotive Parts Distributors, Inc.) Oversaw both B2B and B2C marketing, advertising, cataloging, and PR initiatives for multiple product lines. Developed integrated marketing campaigns and promotional programs to grow market share and increase sales. Coordinated trade and consumer events, and sponsorship opportunities. Managed website content, design, social media planning and print media projects. Directed a network of vendors and sub-contractors to complete projects on time and under budget. - Orchestrated successful corporate re-branding campaign.

Supported all phases of marketing and branding activities for business start-up to include website & collateral development, sales support, advertising and public relations. Drove all planning and production elements for proprietary events, meetings, conferences and tradeshows. Managed inbound marketing efforts and customer referral/testimonial program for marketing and sales needs. - Oracle Platinum Partner- Firm realized consistent 70% annual growth over six-year period.

Macon, Georgia

Designed and directed nationwide advertising campaigns. Developed short- and long-term sales and marketing strategies for multiple product lines. Conducted both qualitative and quantitative market research, and managed new product launch initiatives. Interfaced with advertising agency to implement new branding initiatives. Managed all trade and consumer events planning and execution. - Won 2006 MarCom Creative Award by collaborating with Marx Group on national product launch program.

Warner Robins, Georgia

Coordinated statewide advertising campaigns and managed all strategic non-profit marketing initiatives to grow public engagement. Accountable for all aspects of sales, business development, and client management for state recognized fee-for-service program for Houston County, Georgia. Oversaw all public relations, fundraising activities, and health fair and event marketing.

Mba, General Managment

Activities and Societies: The Honor Society of Phi Kappa Phi

Bs, Marketing

Activities and Societies: Student AMA VP