• Spearhead the planning and execution of retail events, overseeing strategy development, scheduling, outreach, contracting, and in-store asset management.• Oversee the comprehensive social media strategy and event coordination for SITKA Bozeman, including promotional material creation for all SITKA-owned retail stores, email campaign scheduling, paid social media advertising, and event promotions.• Sought out and cultivated relationships with brand ambassadors to enhance community engagement and strengthen connections within target audiences.• Creation and design of assets used for paid social, emails, social media, print ads and flyers. Reporting of analytics based upon paid social and emails.• Analyzed data analytics against key performance indicators (KPIs) to evaluate the effectiveness of various marketing strategies, identifying high-performing styles that drove engagement, traffic and conversion rates.• Drive in-store merchandising efforts, including floor and product set changes, imagery updates, and coordination with external vendors, ensuring alignment with brand standards.• Produce high-quality photography for SITKA Bozeman events, promotions, and social media content to enhance the brand’s interactive and captivating online presence.• Manage execution of store events, from planning to implementation, ensuring seamless coordination and delivery of 16 successful events at the SITKA Bozeman location.• Foster customer engagement through innovative event experiences and strategic social media initiatives, resulting in noticeable growth in followers and engagement across SITKA Bozeman social media platforms.• Manage all aspects of store social media, from strategy development and execution to monthly KPI reporting, ensuring alignment with broader marketing goals.

Outside Services Manager at Rancho Bernardo Inn. Specialized in Golf services and hospitality throughout the resort.

Sales Associate specializing in outdoor clothing and equipment. Customer service specialist with vast product knowledge.

Line cook, cashier and customer service assistant.