Dayla Hale Email & Phone Number

Plano, Tx

Springville, Ut

Experienced at identifying, prioritizing, logging and tracking defects and fixes. Recreated reported customer issues for potential bug or data service fix.Understand business/technical requirements to create test scenarios.Created SQL queries to check validity of data.Found ‘creative’ workarounds for the on-site implementers or customer support personnel to allow customers to move forward until a fix is available.Served as internal resource for software functionality… Show more Experienced at identifying, prioritizing, logging and tracking defects and fixes. Recreated reported customer issues for potential bug or data service fix.Understand business/technical requirements to create test scenarios.Created SQL queries to check validity of data.Found ‘creative’ workarounds for the on-site implementers or customer support personnel to allow customers to move forward until a fix is available.Served as internal resource for software functionality questions/concerns from developers, customer support and implementation.Advised product management team on product direction and focus.Skilled at working across departments and teams, alongside different personalities and roles to identify and resolve program defects.Worked efficiently under tight deadlines and on multiple assignments.Recruited and coordinated with SMEs (subject matter experts) to develop internal training courses.Trained internal users as well as customers on product setup and usage. Created follow-up documentation to reinforce principles. Show less

Springville, Ut

Longview, Tx

Responsible for setups/configurations for migration to new core systems for ad scheduling, billing and ad tracking.Trained users on ad order entry system, data mining and ad serving reports and metrics.Coordinated with vendors to setup/maintain advertising channels and ad positioning.Coordinated with external customers to schedule ad campaigns consistent with advertisers’ needs, target audiences and budgets.Investigated under-performing campaigns to determine best… Show more Responsible for setups/configurations for migration to new core systems for ad scheduling, billing and ad tracking.Trained users on ad order entry system, data mining and ad serving reports and metrics.Coordinated with vendors to setup/maintain advertising channels and ad positioning.Coordinated with external customers to schedule ad campaigns consistent with advertisers’ needs, target audiences and budgets.Investigated under-performing campaigns to determine best actions.Assisted Advertising Director and Sales Managers in day to day operations. Maintained sensitive reports and tracking for revenue and sales goals.Supported 25+ sales staff for two daily newspapers with varied needs and training, including goals, sales statements, coordinating special sections calendars and sales fliers.Cross-trained to backup key personnel. Duties included paper dummying, insert sched­uling, order entry troubleshooting. Show less