Katherine Dayton Email & Phone Number

United States

Raleigh-Durham, North Carolina Area

• Creates brand identities and standards for small businesses.• Consults on current business marketing plans and creative promotional execution.• Volunteers design services for local non profit organizations.• Designs business collateral, publications, social posts and PowerPoint presentations.

Raleigh-Durham-Chapel Hill Area

• Developed print and digital creative for 12 government divisions that targeted the citizens of NC in need of services.• Produced internal agency creative that reaches 18,000 current employees. • Maintained and ensured branding standards were met within the NCDHHS Agency. • Acted as staff photographer for leadership head shots and agency events. • Designed business collateral, publications, social posts and PowerPoint presentations.

Sidney, Ne

• Managed the Cabela's U.S. Retail Circular division including developing creative strategies, delivering briefs and directing campaign creative that set the direction for all customer facing channels, print and digital.• Led a team in the development and completion of a comprehensive style guide to be used across the entire organization with detailed guidelines including color palette, font directives, copy tone, photo style, and video content.• Motivated, managed and led merchant and creative teams in the production of over 3,500+ pages per year with an error rate of less than three per year.• Steered the development of a new digital proofing tool plus, trained over 70+ business partners on its use in order to provide a quicker to market product.• Developed a solution to drive efficiencies on back cover versions that saved the company approximately $500K per year in printing costs.•Transformed an under-performing team to one of the leading and most trusted within the organization using a service mentality method.• Delivered weekly presentations including strategies, design concepts and final creative to the Cabela's Executive VP team.

Sidney, Ne

• Managed the design and execution of high volumes of catalog pages, direct mail pieces and digital catalogs generating customer interest and conversion. • Managed a team in the development of creative for the softlines category.• Produced and art directed large scale, on-location and in-studio photography.• Developed cross-functional relationships across the company to ensure quality customer facing marketing materials.

Sidney, Ne

• Developed concepts and designs for the footwear category of goods.• Created catalog pages, self mailers and other promotional print pieces.• Organized and art directed on-location and in-studio photo shoots.• Designed the Cabela’s 50th Anniversary coffee table book.

Greensboro/Winston-Salem, North Carolina Area

• Responsible for cataloging internal and third-party assets.• Scheduled and directed freelance photography assignments for monthly magazine.• Designed a variety of print and digital promotional marketing pieces.• Designed all department stories including image color corrections and final selection.• Assisted in all cover shoots including purchasing props and prop styling.• Traveled throughout NC, developing relationships with story subjects in order to creatively bring the magazine stories to life.• Designed a variety of marketing promotional pieces to promote company initiatives

Hillsborough, Nc

• Developed a file naming convention and file structure for organizing all assets and creative resources.• Directed the design an layout of the Eurosport Team Edition soccer catalog as well as monthly Eurosport catalogs.• Managed a team of three designers.• Communicated with companies such as Nike and Adidas to formulate creative advertising that maintained brand consistency.• Developed creative branding around a new product line of clothing called Ramblas.