Lead the Canadian Sales team and Distributors network. Commercial strategy. Relationship building. Contract negotiation. Sales process. Market intel. Brand penetration.

Responsible to bring the brand strategy to life for the Windsor branded portfolio of consumer products in Canada. P&L optimization. Lead brand initiatives, trade spending optimization and commercialization of new products.

Lead and develop the national retail Sales team Exceed Sales and Profitability budgets in a variety of retail channelsEstablish and measure structured process to improve Sales efficiencyLeverage the brand experience through value selling and alignment with Marketing strategiesMeet and build strong relationship with C-suit executives Drastic improvement of revenue and profitability.

Grow the customer base by selling a portfolio of premium solutions to Montreal's most prestigious corporate offices

Launched Nespresso Professional products in Eastern CanadaGeneral Manager. Responsible for 3 business units: B2B sales, B2B Service, Showroom retail Sales.Maintain solid relationship with both Nespresso USA, distributors and key customersRecruit, motivate and support key sub-distributors within territoryDevelop, implement and deliver the annual business planPlan and implement the marketing activities, such as web, tradeshows and eventsRecruit, train, lead sales and technical staff Financial management (revenue, profitability, cash flow)

Develop creative and profitable business propositions to achieve annual sales and profit objectives with Loblaws Companies Limited.Communicate strategy and tactics to retail broker.Build and maintain excellent customer relationship, both internal and external.Recommend and apply approved promotional programs.Trade fund management to maximize profitability.Fast and efficient integration of new products. Analyse and anticipate competitive actions.

Develop creative and profitable business propositions to achieve annual sales and profit objectives with Loblaws Companies Limited and Costco inc. Manage a Sales force of 8 individuals.Build and maintain excellent customer relationship.Trade fund management to maximize profitability.

Eastern Canada Trade Marketing ManagerNational Sales PlannerNational Account ManangerCustomer Category ManagerSales Representative