Dave Besegai Email & Phone Number

New York City Metropolitan Area

Recruited to join multi-disciplinary performance marketing group to drive overnight sales while building brands over time. Part of team that grew billings to 3x over 6 years. Led and developed integrated media investment strategies across all channels. Managed billings of $200M and staff of 30.UnitedHealth Group (UHG) key player in new account win. Delivered insight and Healthcare expertise across Direct to Consumer, Business to Business and Medicare segments. Developed successful integrated strategies and investment plans for six different UHG Lines of Business (LOBs).Created overarching UnitedHealthcare customer segmentation brand strategy and execution, leveraging syndicated research and customer insights to identify and engage consumers across digital and offline media channels (TV, CTV, display, social and paid search). Partnered with 25+ Regional & Local UHC Marketers to deliver customized plans for growing their book of business, leveraging the overall UHC brand activity.Developed and executed multi-channel strategic plan to broaden awareness of Optum brand and product offerings, including Optum Rx, Optum IQ, Optum Care & Optum 360.Supercell (mobile games) and Fanatics (sports apparel) - supported eCommerce initiatives with hybrid media campaigns, driving online traffic and site visits.Other key clients included: Safelite, Dish Network, iRobot.

Assembly (Formerly Ims)

Led strategic plan development and management for key client brands, ensuring seamless integration across all channels. Managed $80M and staff of six.Led key client account Cancer Treatment Centers of America (CTCA). Drove successful direct to patient programs to increase consideration of CTCA, generating patient appointments.Developed hybrid national/local media plan to deliver on national brand and local appointment objectives, balancing corporate marketing and five regional medical centers’ priorities. Created analytics dashboard to track key performance indicators to inform and improve results.

Lead client management role generating new business, delivering $8.5M incremental revenue through organic growth and new business acquisition. Managed staff of six. Key clients:Medco (now part of Express Scripts) - drove successful RFP response resulting in selection as sole agency replacing 13 incumbents. Increased Medco’s prominence as a consumer brand, response rate to Medco Mail and Generics (DM and email), and traffic to RxChoices.com.Merck/Taranabant (weight loss agent) - Created Strategic framework for patient support program intended for FDA submission as adjunct therapy. Led multi-disciplined agency teams for planned global launch in major markets (U.S., Canada, Europe, Asia and Latin America.

Nyc

Direct accountability for managing and expanding multiple client relationships in the technology and healthcare sectors. Managed account team of 12. Microsoft - Key member of transition team for Relationship Marketing (RM) Agency of Record. Global lead for CEO Steve Ballmer’s Broad Customer Connections (BCC) initiative for deepening customer engagement. Introduced strategic Loyalty Framework to direct marketing investment, target, develop and measure effectiveness of RM efforts. Presented Framework and strategy to other internal constituents and client leads in North America, Europe, Asia-Pacific and Latin American regions to gain buy in and secure budget.Biogen(Idec) and Conceptus - Key lead in joint venture with sister agency Sudler & Hennessy, driving $3M+ incremental revenue for the agency, by introducing and delivering direct marketing capability to healthcare clients.Citibank - Developed integrated marketing campaign to Increase consumer awareness, promoting the value proposition for Citi’s loyalty program “The Thank You Network” to increase customer enrollment VP, Group Media Director – Direct Response/Interactive Media, 1998 - 2001Merck - increased media billings from $1.5M to over $10M; grew portfolio to include orthopedic, cardiovascular and respiratory treatments.Roche - increased media billings from <$1.0 million to over $4 million; successfully launched Tamiflu, the first DTC anti-viral.