Mark De Groot Email & Phone Number

Noordwijk, Zh, Nl

Amsterdam, North Holland, Netherlands

Customer Success Management, Portfolio Lead North. Leading a team of Success Managers who are guiding our customers on their path to success and business value with Salesforce.I am responsibility for the adoption of Salesforce solutions, renewals, and expansion of the platform. Within this role, I lead a team of Success Managers who promote the maximum value creation of customer’s investment in Salesforce, aiming for full utilization of their contracted licenses. I am also responsible… Show more Customer Success Management, Portfolio Lead North. Leading a team of Success Managers who are guiding our customers on their path to success and business value with Salesforce.I am responsibility for the adoption of Salesforce solutions, renewals, and expansion of the platform. Within this role, I lead a team of Success Managers who promote the maximum value creation of customer’s investment in Salesforce, aiming for full utilization of their contracted licenses. I am also responsible to identify new opportunities and collaborate with sales teams to ensure growth attainment and increased footprint. Based on the understanding of business and related challenges, I coach customers and team members to ensure they are leveraging all available Salesforce Success Services such as Help & Training, Communities, User Groups, webinars etc. which will support the creating of the business value. Show less

Amsterdam

RaisingResults is a full-service marketing & service agency. Our focus areas are: marketing and sales automation, self-service solutions, design thinking and account based (inbound) marketing. I am responsible for the day-to-day management of RaisingResults. As such I am responsible for developing strategic plans, inspiring with thoughtleadership, creating business targets, leading sales/marketing/operations on client and partner engagements, managing sales opportunities, managing delivery… Show more RaisingResults is a full-service marketing & service agency. Our focus areas are: marketing and sales automation, self-service solutions, design thinking and account based (inbound) marketing. I am responsible for the day-to-day management of RaisingResults. As such I am responsible for developing strategic plans, inspiring with thoughtleadership, creating business targets, leading sales/marketing/operations on client and partner engagements, managing sales opportunities, managing delivery against financial operational targets and financial reporting to the investors. Show less

Utrecht Area, Netherlands

I was responsible for the EMEA wide vision, plan and activities for our Digital Customer Experience (DCX) domain (25 marketing/service/sales cloud applications) to support Sales and CSM with their deals and renewals.I developed my own EMEA-wide team with local sales support hero’s (without a direct reporting relationship) and lead a team of young professionals in Dublin who were responsible for inbound and outbound engagements. And changed the way-of-thinking: from product-based to… Show more I was responsible for the EMEA wide vision, plan and activities for our Digital Customer Experience (DCX) domain (25 marketing/service/sales cloud applications) to support Sales and CSM with their deals and renewals.I developed my own EMEA-wide team with local sales support hero’s (without a direct reporting relationship) and lead a team of young professionals in Dublin who were responsible for inbound and outbound engagements. And changed the way-of-thinking: from product-based to customer-relevancy-based. I focused on three domains: (1) the development of a DCX GTM strategy and an Account Based Marketing program (2) change management - inspire people and get them on board for the new way of communicating and support sales with Marketing, SalesDev, content, outbound DemGen and product development, (3) fostering stakeholders from C-suite executives and product development. Show less

Utrecht Area, Netherlands

I was the Oracle thought leader and evangelist of Digital Customer Experience. I was responsible for the Demand Generation for the Customer Experience domain in the Benelux. My first step was to change the way we communicate and sell. It needed to be more industry focused, more modern and more pragmatic - how to the take the first steps in digitally transform our customers’ business. We needed a different GTM strategy, different content and programs to support this.

We helped organisations to transform to a customer-oriented company. We offered three business lines: (1) the development of customer contact strategies, (2) building the touchpoints where the data meets the customer (mobile apps, webpages, portals) and (3) the execution of the customer journeys with our Marketing Automation application. My responsibilities: Next to leading the company, I was the strategy lead and developed massive amounts of customer experience transformation roadmaps, led the… Show more We helped organisations to transform to a customer-oriented company. We offered three business lines: (1) the development of customer contact strategies, (2) building the touchpoints where the data meets the customer (mobile apps, webpages, portals) and (3) the execution of the customer journeys with our Marketing Automation application. My responsibilities: Next to leading the company, I was the strategy lead and developed massive amounts of customer experience transformation roadmaps, led the production of digital touchpoints and the execution of the interaction automation. Show less

Utrecht Area, Netherlands

At Capgemini I had two roles. Primarily, I was the Managing Consultant at different projects in the area of Customer Relationship Management. On the other hand, I was responsible for the development of the ‘CRM & Marketing Automation Competence Cluster’. Within this group we primarily focused gaining more knowledge, a companywide point of view and developing of service offerings. I am proud that I was selected for the Management Development Program (duration: 3 years) for high potentials within… Show more At Capgemini I had two roles. Primarily, I was the Managing Consultant at different projects in the area of Customer Relationship Management. On the other hand, I was responsible for the development of the ‘CRM & Marketing Automation Competence Cluster’. Within this group we primarily focused gaining more knowledge, a companywide point of view and developing of service offerings. I am proud that I was selected for the Management Development Program (duration: 3 years) for high potentials within Capgemini: ’Fast Forward’. Show less

Den Haag

Cendris is part of TPG Post and I was responsible for the sales for a set of clients. I sold database marketing products, data quality/cleansing services and segmentation research.

Amsterdam Area, Netherlands

I advised customers in the area of direct marketing, and complex loyalty programs. My key program was the Essilor marketing automation loyalty program (which is still active after 15 years). This program automated database marketing for 350 opticians which were linked to Essilor (producer of lenses). With this program I won a Bronze Effie Award.

Master, Communicatiewetenschappen

Activities and Societies: Studievereniging Mercurius

Rcp, Customer Relationship Management

Activities and Societies: Product Development

Baccalaureus, Organisatie En Management - Cmv

Activities and Societies: Quality Assurance Team