Deedee De La Cruz Email & Phone Number

Austin, Tx, Us

Develop, oversee, and deploy a pipeline-generating machine.Drive planning, development, and execution of all integrated marketing campaigns - including email marketing, webinars and events, sales enablement, and programmatic content. Lead the demand generation programs for GiveSmart and utilize content and digital strategies to hit and exceed MQL, SQL, and pipeline goals . Work cross-functionally with Digital Marketing, Marketing Operations, Product Marketing, Creative, and Sales team members and stakeholders on campaign program strategy and execution . Manage reporting and tracking program results, campaign performance, and lead metrics month over month . Develop insights and “out-of-the box” recommendations to continuously test and improve program effectiveness . Support sales efforts and campaign programming with innovation and efficiency recommendations.

During my inaugural year as Senior Manager of Demand Generation, I collaborated with PMK and Sales teams to revamp our Ideal Customer Profile (ICP) and messaging. This effort led to an increase in MQL to SQL conversion rates, the attainment of the organization's highest ASP deals, and a significant boost in the win rate for marketing-generated pipeline.Lead a team of demand generation and customer marketers, supporting them as they develop and deploy a broad range of marketing programs including for M&A – from email marketing campaigns to content marketing, digital, thought leadership, social media, webinars, events and advertising/paid media. Provide insights and recommendations to continuously improve program effectiveness; brainstorm and implement creative, innovative demand generation ideas. Implement a variety of marketing tactics to engage, disrupt and ultimately convert to pipeline for new logo, upsell and cross sell to help drive growth. Partner with Sales, Product and Fundraising division leadership to build a comprehensive integrated marketing plan to support revenue and bookings goals. This includes campaign planning, establishing KPIs, defining messaging, educating internal stakeholders and reporting results with key learnings. Work collaboratively with Content Marketing, Digital Marketing, Graphic Design, Marketing Operations, Events Marketing, and other Marketing Managers within the division to plan and execute thorough and timely initiatives.

In the first 90 days, I rebuilt the customer marketing program and met MQL and pipeline goals that delighted stakeholders.Managed customer marketing program for MIP. Partnered with customer marketers, customer account management, product marketing and MIP leadership to build and execute a comprehensive, integrated marketing plan to achieve bookings, services and retention goals.Contributed to mergers and acquisition (M&A) marketing plan focused on proactive, transparent communication.

Formulated, implemented and evaluated short and long-term communication strategies to support business and growth goals. Engaged and educated customers on health plan offerings and policies. Built a data-driven communications program. Led and mentored government communications team.Built a best-in-class communications program leveraging multiple channels including website landing pages, email, webinars, paid social media, and direct mail. Wrote and edited content for news alerts, guides, email campaigns, paid social, podcasts, webinars (including scripting) and direct mail.Build relationships with enterprise communications, marketing strategy experts, and account managers to implement and execute communication plans for strategic accounts and groups.

Austin, Texas

Developed effective marketing programs to generate new demand and nurture growth in existing accounts, with a special focus on co-marketing programs with our top retailers. Increased MQLs by 104% YOY and pipeline by 92% YOY through webinars, email marketing (Marketo), events, and paid social.Created campaign reporting via Salesforce and led review sessions with customers, account manager, and sales leaders to provide strategic recommendations based on data. Supported key leaders and sales teams with talking points to ensure proper lead follow up.Partnered with content writers, client success, and product marketing to create compelling written and visual content to educate retailers/small business sellers and drive adoption of product offerings.

Austin, Texas Area

Supported vision for growth through communications, demand generation, brand management, go-to-market strategies, and partnerships. Led a team to design and implement B2B lead generation and nurturing marketing programs resulting in a 100% increase in MQLs, a 125% increase in organic searches, and $16M in advertising value. Wrote healthcare B2B content for marketing and communication campaigns targeting external audiences. Contributed to mergers and acquisition (M&A) marketing plan focused on proactive, transparent communication and rebranding.

Led and worked with a team to design and implement B2B lead generation and nurturing marketing programs.Partnered with product, clinical, and sales teams to ensure all marketing messaging was on brand. Wrote healthcare B2B content for marketing and communication campaigns targeting external audiences.Managed content creation for 18 health plan partners.Collaborated with enterprise public relations to launch integrated media efforts that positioned the enterprise as a leading partner in managed care.

Promoted to Sr. Marketing and Communications SpecialistManaged mental health content creation for 18 health plan partners.Collaborated with enterprise public relations to launch integrated media efforts that positioned the enterprise as a leading partner in managed care.Developed high-visibility presentations and narratives for executive leadership.

Previously Office Assistant and Social Media Manager and promoted to Marketing and Development Specialist. Spearheaded all marketing programs and worked with CEO to create business partnership plans to support growth goals. Managed team of marketing interns.

Austin, Texas Area

Owned several client accounts (healthcare, education, government, and nonprofit) and provided support to account executives and media planner.

Austin, Tx

Communication, Advertising And Public Relations

Magna Cum Laude

Study Abroad - Sevilla, España

Sevilla, España

Education record