The GM is the face of the Company and the creative driver behind this new growth pattern. This role shall include working with the team to create new branding design and brand story to successfully and concisely tell that story to the consumer. This effort will include working with branding firms, supply vendors, and outside consultants to achieve these goals.SALES AND MARKETING RELATED:Sales Leadership: Research client base to find new types of customers and sell to them accordingly. Create a plan for gaining customers and retaining them. Create target customer acquisition list and develop new client acquisition strategies which include measurable outside and inside calling efforts, goal obtainment, and frequent monitoring.Direct and lead the sales team effort to ensure all sales representatives and distributors meet the established sales goals.Create effective activities to meet WanderFolk’s product sales goals.Coach sales team on how to deepen the sales per client. Review and document their individual actual results against their established goals.Provide impactful sales leadership to enhance or improve sales team individual sales performance. Make sure that all salespeople and distributors meet quota during a given period.Monitor and analyze performance metrics and suggest improvements.Determine gross profit plans and recommend selling prices.Monitor costs, competition, supply and demand.Responsible for organizing and executing advertising campaigns and creating promotional events to promote the brand within the community.Negotiate and close agreements with large customers. Sustain rapport with key accounts by making periodic visits, exploring specific needs, and anticipating new opportunities.Plan, develop, implement, and evaluate advertising, merchandising, and trade promotion programs. Develop field sales programs and increase product awarenessManage digital marketing, brand management, social media, and marketing analytics.

 Lead the Sales and Marketing to develop strategic and operating plans that ensure the company’s sales goals are met. Achieve this objective by effectively implementing the marketing strategies and sales plans. Considered the “brand ambassador” of the brewery. Responsible for promoting the brewery’s brands in the best ways possible. Responsible for organizing advertising campaigns, managing sales staff, organizing promotional events and discovering new sales opportunities. Develops and cultivates relationships with key distributor and chain retail accounts to ensure Anthem beers receive brand and sales support.Key responsibilities Marketing strategies for product line, brand story and design, and communication growth. Develop a sales plan for the brewery’s products Manage sales and promotional events Develop relationships with key wholesaler and retailer customers  Analyze customer demographics and market trends. Present sales reports to management Design and distribute marketing

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