Deana Smith Email & Phone Number

How I Add Value: I am a strategic B2B/B2C marketing professional with 15+ years of experience in the hospitality and multifamily industries. I focus on humanizing our brand to connect deeply with the audiences we serve. Passionate about bringing out the best in people, properties, and technology, I leverage my experience in marketing, customer satisfaction, and training to enhance customer experiences across all touchpoints, drive growth, and facilitate continuous improvement. I've implemented strategies that yielded 98-99% customer satisfaction rates, drove 40% growth, and increased profitability.  What I Care About: My drive to succeed is fueled by a desire to help the impoverished, support animals in need, and protect our oceans. I've written green and blue initiatives for environmental social and governance (ESG) programs and spearheaded many successful philanthropic marketing campaigns with large organizations. What Drives Me: I am motivated by achieving goals, exceeding expectations, and outperforming the competition. Challenges inspire me to take action—because I am always looking for the next opportunity to win and help my team and organization maintain the competitive advantage. Specialties:Marketing Strategy and OptimizationAnalytics and ReportingClient Relationship ManagementPerformance Improvement Project ManagementGenerating IdeasSimplifying Complex ProblemsCustomer ExperienceTrend SpottingResearch CollaborationFlexibilityBehavior ScienceTechnology:HubSpotSalesforceExcelPower BIAdobe CaptivateCanvaZenDesk