Deanna Cioppa Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina, United States

New York City Metropolitan Area

I manage team of 8+ content marketing experts, who retain and grow customer marketing programs. Maintain full P&L responsibility of budget, and lead tech stack selection, implementation, adoption, and management.

Growth Marketing: Oversee and execute tactical marketing campaigns across customer lifecycle, integrating tools and resources cross-functionally.
-Examples include educational hub webinars, product collateral and proposals, customer email newsletter, nurture campaigns, and product-integrated interactive content.

Product Marketing: Built critical pillar of company value prop—a suite of data-driven marketing analyses and workshops. Created and executed on full GTM strategy.
-Oversaw product development, plus GTM and ongoing marketing, for proprietary data analysis tool.

Performance Marketing: Re-launched and commercialized paid distribution as a managed service. Designed and ran paid advertising campaigns for customers on platforms like LinkedIn, Facebook, and Outbrain.

Digital & Content: Currently provide millions of dollars of content ROI across customer base via organic content strategies.
-Consult as executive sponsor with customers to strategize, build, and launch complex content programs across all enterprise channels. Provide data-driven strategy, SEO plans, editorial calendars, and monthly optimization reports and insights.

Marketing Operations: Own and manage team initiatives, including CMS/LMS platforms, certification programs, core competency testing, reporting templates, ongoing customer messaging, product updates, narrative and negotiation coaching, and ongoing cross-functional knowledge-building.
-Built and continuously optimize a lean tech stack for marketing and content analytics, social listening, social performance and audience insights, SEO analysis and planning, and product adoption.
-Design and maintain CRM and CRM processes, reporting, templates, and integrations.

New York, New York

Recruited by former ESPN editor-in-chief to lead multiple client projects, including the establishment and execution of content strategy, edited client publications, and contributed both short- and long-form content for a variety of clients in a range of industries, including media, real estate development, and nonprofit.

New York, Ny

My writing has appeared in publications such as ESPN The Magazine and ESPNw, Marie Claire, Crain's New York Business, Westchester Magazine, AARP Life Reimagined and TIME (special projects). Previous travel writing has been published on BudgetTravel.com, ShermansTravel.com, and in GO Magazine with pick-up elsewhere. I contributed to "On the Origins of Sports," by Gary Belsky and Neil Fine, published through Artisan.

Portfolio: deannacioppa.contently.com

Rye, New York

Writing, reporting, and fact-checking duties at Westchester Magazine and affiliated publication
Editorial administrative support as needed.

Greater New York City Area

Wrote blog posts on health and fitness news, performed research, administrative work and provided assistance to editorial team.

New York, Ny

Researched content and images for own pieces and preliminary research for other writers

Fact-checked content, calling sources to confirm details of articles

Coordinated necessary administrative details, including mail sorting and requesting sample products

New York, New York

Wrote and edited travel news briefs and service pieces for Fodors.com blog and newsletter

Performed photo research and editing and slideshow editing

Staged and published stories and photos in Movable Type platform using HTML

Providence, Ri

Honed leadership skills through leading implementations of Andera’s Online Account Opening solution for banks and credit unions

Became subject matter expert through creation of project plans, technical requirements and training documentation, and implementation of projects

Delegated tasks to supporting teams of engineers and integration specialists

****
As Product Integration Specialist, collaborated with Project Managers and Engineers in configuration, testing and troubleshooting of Andera’s interface with third party vendors, specifically core processors and risk management vendors

****
As Implementation Coordinator, was responsible for customer contract administration and maintenance of customer records, both digital and paper

****
As Office Manager, was contract administrator for Andera’s customers, partners and vendors

Human Resource duties, including but not limited to new hire processes, employee records, development of 401k Employer Match program, maintenance of Andera’s Healthcare Package, and payroll administration

Valhalla, Ny

Wrote and proofread customer-targeted press releases and Web highlights for Fujifilm USA's Website

Integral part of department's corporate blogging project, which included research and monitoring of daily Internet chatter regarding Fujifilm products and brand management, extrapolating general trends in professional/consumer views on Fujifilm products and brand management

Graduate School Of Arts And Science Ma, Journalism; Magazine Writing, Graduate Student - Magazine

B.A., English Literature, Music Performance

Activities and Societies: Arts and Entertainment Staff Writer for The Cowl; Various vocal ensembles and opera.