Deanna Johnson Email & Phone Number

Saint Paul, MN, US

St. Paul, MN

Greater Minneapolis-St. Paul Area

• UX analyst and researcher. I completed contract projects with creative services staffing agencies, small and mid-size manufacturing companies, large health service providers, and government agencies. Work included the.
• Designed high-impact branded window graphics and brochures
• Led a team usability study for a MnSCU-affiliated client, identifying significant user-interface issues, recommending improvements and iterative development
• Developed a UCD website for a local non-profit organization including custom HTML5, CSS3, and JavaScript
• Developed a business-to-consumer website by creating a WordPress child theme with customized HTML, CSS, and PHP
• Developed social media marketing strategy using personas, content audit, and editorial calendar, providing client coaching to implement

Fridley, Minnesota

• Created introductory campaign resulting in a $25,000+ contract and additional, ongoing projects
• Facilitated new division launch through development of logo, website, and marketing materials
• Social Media management for all internal Facebook & Twitter accounts, client Facebook page creation, and integration into marketing campaigns
• Constructed comprehensive 2011-2012 marketing plan calendar, as part of a 2-person team, to plan & drive sales for 18-month period

• Built a top-ten account — acquiring approximately 90% of client’s printing — as a direct result of redesigning their corporate newsletter
• Created a successful marketing campaign for a client, including their first website, several brochures, postcard mailings, flyers and magazine ads, resulting in $60,000 of new sales in the first 90 days of use
• Won a logo and brand identity project for an existing client’s new business venture, due to effective communication, customer service and design solutions used in their main business

Minneapolis

• Graphic Design & Copywriting Services as an independent contractor as well as co-owner of Solar Design Group.
• Designed logos, brochures, newsletters and more for B2B clients
• Delivered creative copywriting and editing services to B2B customers for newsletters, press releases & other marketing
• Created Catalogs, including style sheets, photo retouching and copy-editing
• Developed Packaging with creative use & management of templates, style sheets and brand guidelines