Deanna Fox Email & Phone Number

- Serve as chief insurance officer for our in-house safety group, chief registered lobbyist and head of non-profit foundation for New York's largest general agriculture organization, representing 11,000 members statewide.- Top liaison with legislators, regulators, media, members and leaders throughout our network.

Albany, New York, United States

- Oversight of multiple accounts, junior staff and client communications and marketing teams (as many as 20 people); lead partner meetings- Pitched and secured media placements for clients with most months seeing $100,000s in earned media value, which included expert branding of select client personnel- Managed new product/project launches for clients, resulting in higher-than-expected media results and 22% higher product sales than pre-strategy projections- Developed and implemented strategies for clients that increased overall brand awareness, website traffic, and media awareness with the best KPI result being double earned media valuation versus pre-strategy efforts- Developed and managed ad buy campaigns that resulted in an average of 25% added value, 40% increase in website traffic and 10% conversion rate- Originated, developed and managed all communications items and collateral, including internal, external and executive communications and media relations- Guided cross-functional team to merge communications and marketing efforts, leading to reduced project completion time by up to two weeks- Created systems to ensure message and brand continuity between departments, which greatly reduced inter-department overlap and more consistent messaging across initiatives- Oversight of firm rebrand that had stagnated; hired and managed subcontractors to complete the project-Managed and developed new client proposals, leading to a 30 percent increase in annual billing

Albany, New York, United States

- Serve as consultant, spokesperson or fractional chief communications/marketing officer for a variety of organizations, ranging from 10-person teams to 400+ employee multinational corporations. Client industries include leading regional nonprofits (with 1,000s of members, 100s of donors and dozens of board members), financial tech, social media platforms, food and beverage, tourism, corporate finance, legal, healthcare, political groups, public transport, education technology, economic development and more- Design and execute media relations strategies with average ROI of 400%. Most clients see minimum of 300% success rate in press release submissions since utilizing my services. Develop related reporting channels and processes- Guide crisis moments with deft messaging and by leveraging media connections- Plan and execute events- Brand clients as thought leaders and industry experts to maintain reputation- Craft executive communications, including talking points, press statements, internal statements, op-eds and speeches- Create and manage copy for media kits, press materials (including multichannel releases), websites, publications and advertisements. Oversee execution of related projects, utilizing AI tools as requiredImplement newsletter and external communications campaigns that reach 30% open rates and 18% click-thru rates, with sales conversion rates as high as 48%- Review and guide graphics creation to ensure readability, brand continuity and effectiveness- Team management, including other consultants and agencies and in-house staff

Albany, Ny

- Journalist at-large for numerous publications, primarily contracted with Hearst News Corp., Gannett News, NBC Universal, Dot Dash Media, Lee Enterprises, NPR, PBS and more. Bylines also appeared in New York Times, Washington Post, Irish Times, The Times (London) and more- Multimedia production, including documentaries, television shows and podcast development. This included script writing, on-site producing, expert sourcing, live remote recording, narration and hosting. Notable accomplishments include being listed as a "Top 10 Suggestion" by NPR.- Deadline-driven with short lead times for multiple stories at once- Stories placed through pitching to editors, regular relationships with outlets and assignment proactively given by editors- Continued regular contributions to various news organizations, especially NPR affiliates, and on-camera appearances-Focus on multi-channel storytelling, including photography, videography, audio and data reporting- Built a newsletter mailing list totaling 20,000 subscribers to promote writing and events- Organize travel for groups of journalists and influencers - Developed a cooking school to continue ideas covered in writing and successfully managed it for eight years. Gross income grew each year, totaling $450,000 in last year of operation. Divested from the school to focus on communications career.- Focus primarily on food, agriculture and the systems that surround them, including political, economic and social implications

Albany, New York Area

Local Flavor is an online wholesale food brokerage, connecting independent growers and producers with wholesale buyers (like restaurants, grocers, hospitality groups, and specialty shops) that I launched in 2011. In 2014, I sold my interest in the company to devote my time to pursuits of journalism and communications consulting.

Albany, New York, United States

- Built a thorough communications and marketing plan to appeal to science teachers across NYS and boost membership numbers, essentially rebuilding the Association beyond its notable annual conference- Developed external communications for corporate sponsorships for funding and grant programs- Grow membership and increase corporate sponsorship and grant program- Launch media and marketing endeavors, including website, social media channels, newsletter, recruitment efforts and media placements- Organize statewide annual conference and create annual report

Albany, New York, United States

- Quickly promoted from account executive to senior account director, ultimately running company operations while president was out on medical leave for several months- Team management and business development, growing client roster twofold- Regular public relations operations for clients in the non-profit, medical technology, engineering, hospitality, state agency and nanotech industries

Albany, New York, United States

Hybrid role, serving as executive assistant to the CEO and primary communications point person, coordinating marketing and public relations initiatives between our telemedicine eldercare health planning company and various consultants.

Albany, Ny

Political campaign arm of a prominent lobbying firm; job included monitoring grassroots campaign affairs; liaison between clients and affiliates; research state and federal campaign and finance documentation; manage compliance; review and compile data and demographics reports; manage PAC agendas; create communication strategy