Deb helps her clients succeed by: • Addressing the need to rapidly shift strategic priorities - building environmental and marketing solutions that are targeted, flexible and cost-effective• Using digital media to enhance customer satisfaction and profitability • Redefining branch designs, choreography and technologies to create unique market positions and customer experience models• Integrating investment products into branch networks under a challenging regulatory environment, with complex product sets• Helping to create a common customer experience across diverse legacy banks through marketing technologies and staff communications• Making marketing budgets go farther by leveraging and re-leveraging each element of the marketing mix• Developing lasting relationships with executives and decision-makersShe works with organizations to successfully implement initiatives that address such questions as:• How do we reduce branch expenses without compromising the customer experience?• How can we redefine branch formats to economically impact customer acquisition? • How do we create cost effective solutions for unique audiences such as students, LMI customers, seniors and others?• How do we test and measure branch environmental and marketing initiatives? • How do we get the right marketing messages to the right customers at the right time? • How do we connect our sales associates to our marketing initiatives?• How do we leverage and build awareness of social media, online and mobile channels in-branch?• How do we develop environmental solutions that leverage and respond to changing consumer behaviors? Her experience spans a broad base of clients including:• Top ten financial institutions• Community banks• Retail design and architectural firms• Technology companies• Industry trade associations