Lead B2C and B2B content strategies for Fortune 500 financial services companies. Clients include Citi Bank, Santander, MUFG, Voya Financial, Fidelity Investments, M&T Bank, and AIG.Content Strategy + Development- Conduct SEO audits to increase organic traffic and top of funnel conversions- Review marketing performance to make recommendations and optimize program- Facilitate discovery sessions with clients to understand their goals, guidelines and resources related to their editorial efforts- Pitch original content topics based on client's goals and needs- Lead quarterly content planning sessions with clientsOriginal Content Management- Project manage client relationships, editorial calendars, freelance talent, and design teams- Facilitate writer pitch process by guiding freelancers on client goals- Edit original content for quality and clarity, and ensure that pitches and content are on-brand- Lead and support QBRs with clients to ensure alignment on strategy and goals- Negotiate rates with content creators to drive profitability- Drive value for Industry Dive’s CMP platform as necessary to support overall health of the program- Source, onboard, and manage content creator bench- Manage client budgets and assess risk and opportunitiesLicensed Content Management- Lead content kick-offs with clients to prepare them to effectively curate licensed content- Maintain a wide breadth of knowledge of our licensed content publication partners trends- Utilize subject knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs- Proactively monitor the performance of a client’s mix of licensed sources and regularly communicate performance-Review the ongoing curation efforts of freelance network, providing feedback and approval of licensed content

- Project manage marketing campaigns with leading brands from beginning to end- Implement and optimize client ad packages- Optimize client campaigns to enhance results and adhere to best practices- Create and deliver detailed campaign reports for internal stakeholders using Google Analytics, Salesforce, and Sailthru- Communicate regularly with clients throughout the entire campaign process- Troubleshoot and implement campaign materials across various marketing platforms- Craft and design marketing creative for clients- Monitor online advertising industry and recommend new solutions to marketing suite- Speak knowledgeably on our ad products and specs to assist clients and internal stakeholders

Northern Virginia Photographer specializing in intimate weddings and elopements.

- Lead and command a room of 20+ people for a 50-minute fitness class- Build client relationships through outstanding and personalized customer service at every touch point- Provide information, sell and upsell class packages and membership options

- Craft a unique 160 to 350-word description for a variety of wedding vendors- Implement best SEO practices with each description

- Assist with increasing the new .com website SEO by finding relevant backlinks through Google SearchConsole- Successfully launch a new Instagram page for early careers at Genworth for recruiting purposes- Create fresh content for the new Instagram page featuring intern highlights, development program highlights, events, advice, and more- Identify possible partners for future backlinks to the new .com website- Identify possible event opportunities for the R70i aging suit- Create a checklist for steps to take before retirement and long term care- Brainstorm event ideas partnering up with Maria Shriver- Lead internal communication plan for a start-up company within Genworth- Create new ideas for recruiting events (i.e. career fairs)- Serve as a mentor for the high school intern- Plan an event for 30 people with a $1500 budget

- Design and create graphics to promote special events and career fairs for Facebook and Instagram- Engage with 300+ recruiters from various companies to coordinate schedules and meals for the event- Responsible for daily administrative tasks such as managing vendors, travel planning, facilitating attendees, monitoring registration, tracking RSVPs, and resolving issues

Promote subscription packages to patronsCustomer ServiceAnswer and make phone calls from and to patronsMarket different shows to patronsUse Sales Force to log all transactions

- Research and suggest wedding vendors based on location, cost, quality, and needs of client- Engage with booked vendors in to confirm day-of event logistics- Plan and manage weddings and small-scale corporate events- Responsible for managing all vendor contracts, client contracts, event design, and post-event follow-up