Debbie Proctor Email & Phone Number

Austin, Tx, Us

San Francisco, California, Us

New York, Ny, Us

Sales Leader to a team of talented AEs dedicated to new business acquisition in North America. ➢ “Director of the Quarter” - North America - #1 in Recruiting, New Logos & NARR➢ 111% to plan New Logos, 303% to plan NARR (Q1 FY24) ➢ 119% to plan New Logos (FY23)➢ 100% to plan NARR (FY23)➢ #1 Net New Logos (H2 FY22) & (H1 FY23)➢ Finished #2 (of 6) Regions in NARR & New Logos (FY23)Responsible for recruiting, hiring, onboarding and developing AEs. Hyper focus on territory management, KPIs, qualified pipeline generation, business value discovery & sales process execution. Successfully guided my team through multiple organization-wide restructures and a pivotal change in our GTM strategy while overachieving sales targets. During this transformation, implemented a more efficient sales process and improved customer onboarding enhancing quality, consumption and speed of customer acquisition by 2x.Passions: Leadership / Mentoring, Sales Process & Deal Strategy, Recruiting & Developing Top Talent

Made personal decision to temporarily pause my career to raise my twins.

Austin, Texas, Us

Sales Leader & Acting Director of National Channel Programs focused on driving exponential growth through key strategic partnerships. Led company’s top team of AEs delivering record setting revenues across North America. > Increased Annual Revenue 19% YOY totaling $20M+ net new sales (105% to plan – FY18) (YOY growth: Y1 22%, Y2 21%, Y3 13%, Y4 19%)> Increased Channel Sales 7% YOY to $50M+ (103% to plan – FY18) > 160%+ YOY Growth across Top 5 Partners in North America > 50% increase in new opps YOY - ranked #1 in Net New Pipeline Creation> Improved conversion rate, leading team to Highest Closing % across North America (52% above company average)Promotions & Awards:> Promoted to Senior National Sales Manager & Acting Director of Channels, North America > 2-time President’s Club Winner (2017 & 2018)

Austin, Texas, Us

Led an exceptional team of AEs performing a hybrid role of direct customer sales into key accounts, while also driving strategic partner programs. > Increased Annual Revenue 21%+ YOY totaling over $15M net new sales (100%+ to plan – FY16)(YOY growth: Y1 22%, Y2 21%)> Grew Channel Sales 8% YOY = $43M (100%+ to plan – FY16) Promotions & Awards:> Promoted from Regional to National Sales Manager (within first 6 months) > 2-time President’s Club Winner (2015 & 2016)Built a dynamic and effective Channel Sales Program for North America from the ground up, delivering 21%+ YOY growth. Designed:• All aspects of the sales org structure (field & inside): role responsibilities, compensation plans, KPIs, sales targets, territories, and internal processes• Partner Program GTM strategy: • Strategic Alliances, recruitment and KPIs • Sales campaigns • Marketing materials and sales presentations • External & Internal enablement programs • Formal deal registration processes

Austin, Texas, Us

> Achieved 235% to plan FY15 (as I.C.)Promotions & Sales Awards: > Promoted to Regional Sales Manager > President’s Club > Rookie of the Quarter – Q2 FY15 (#1 ranked sales rep in booked revenue & quota attainment)• Generated and managed $2M+ in pipeline• Accelerated business development in region via key partners to acquire net new logos and expand SWI footprint within existing accounts• Utilized value-based selling, customizing solutions based on customer’s unique needs and business critical objectives

Somerset, Nj, Us

Built a $1.5M book of business from the ground-up, acquiring 90 key accounts through strategic prospecting and value-based solution selling in New York. Professional focus on identifying large-scale opportunities to drive new logo acquisition and expansion within existing accounts.Promotions & Sales Awards: > Promoted to Team Lead & Senior Account Executive > 600% Club > 400% Club – 2 times > 200% Club – 5 times > Leading KPI Winner – 10 times • Consistently exceeded sales targets finishing 200%-400% to plan QOQ for entire tenure in role• $1.5M annual revenue (202% to plan – FY14)• Generated $3M+ in pipeline over rolling 12 months• As Team Lead: coached and developed new and tenured personnel on account management, sales process, deal negotiation, quality prospecting and lead qualification, CRM management and operations• Executed QBRs with Strategic Accounts (managed 30 active buying accounts)

Dallas, Texas, Us

While attending Texas A&M University, developed, and retained clientele through sales, expertise, and specialized fitness solutions. Created and executed monthly, quarterly, and annual business plans resulting in 100%+ achievement of revenue and service targets. Recognized as SME in field resulting in 40% higher client retention (than company average) over a 6-year period. Promotions: > Senior Trainer & Level III Advanced Trainer

B.A. International Studies, Business And Economics, International Business

French