Debby Sopadjieva Email & Phone Number

California, United States

San Francisco, California, US

• Building a world-class global organic social media program
• Driving brand awareness and expansion through effective social-first campaigns
• Continuously improving and iterating based on data reporting
• Collaborating with key stakeholders across product, CX, marketing, revenue and sales to embed organic into pipeline generating campaigns
• Standing up internal executive and thought leader enablement program
• Managing external influencer collaborations

Santa Barbara, California, US

Owned global social media marketing and video production strategy and execution.

Santa Barbara, California, US

• Built the in-house program from the ground up, driving strategy and implementation of video as a highly impactful marketing medium
• Increased video production by 220% year-over-year in 2022
• Drove the production of over 100 videos in 2022, resulting in a 51% increase in video views and 2X increase in hours played
• Led the creative development of video content, photography, and other assets for our social, digital and email channels
• Brainstormed, planned, and executed video-based social media campaigns to drive engagement and brand awareness, driving a 125% increase in LinkedIn video views in 2022
• Evaluated and implemented the tools, processes, and organizational support needed to run a successful video marketing program

Santa Barbara, California, US

• Increased social media engagement year-over-year by 75%, followers by 22% and social referral traffic to the Invoca blog by 70% in the first year
• Developed Invoca’s social narratives, content calendar, and overall strategy in collaboration with our global teams (U.S., Canada, South America)
• Used data-driven analytics to improve social strategy, uncover audience insights and report on performance
• Launched Invoca’s Instagram account and grew its audience by 400% in the first six months

Santa Barbara, California, US

• Managed social media calendar, strategy, and execution
• Owned paid social for brand building on LinkedIn, Twitter, Facebook, and Instagram; reduced cost-per-click (CPC) by 5%
• Drove social engagement pre, during, and post-pillar trade shows and company events
• Produced 10 Employee Spotlight videos for employer brand building
• Produced 42 blog posts on best practices, industry trends, company culture, and customer stories
• Collaborated with Customer Marketing, Product Marketing, and executive team members to submit 16 industry awards for product, AI, and company culture

San Mateo, California, US

• Owned logistics for presence at 6+ annual thought leadership events/trade shows
• Wrote content for conference communications, collateral, thought leadership pieces, social media posts, email campaigns, and blog posts
• Coordinated swag and collateral distribution to sales org
• Worked with contract designers to create visually appealing collateral
• Analyzed trade show metrics to track and communicate ROI

• Worked on a production team driving 30M+ monthly social media video views
• Developed clickable titles and engaging social media packages
• Edited and fact-checked scripts
• Created video thumbnails using Adobe Photoshop
• Researched and pitched ideas weekly for future videos
• Sourced b-roll footage from Getty Images, Thinkstock, and Pond5

Berkeley, CA, US

• Managed inbound and outbound communication with potential visitors and donors
• Wrote marketing materials distributed on Facebook, Twitter, and Instagram
• Built and maintained a database to track 250+ attendees from annual fundraising events
• Analyzed sourcing of philanthropic donations to provide year-over-year data

Pleasanton, California, US

• Wrote blog content on customer experience management for an executive audience
• Assisted in the production of an annual conference with 1000+ attendees
• Booked 15+ venues for executive events with 30+ C-Level attendees
• Managed 3rd-party vendors and coordinated the execution of trade shows

San Francisco, California, US

• Wrote demand-generation blog content that influenced 5+ sales deals
• Strategized social media distribution channels for blog content
• Communicated with CEO to develop a content plan for optimized lead generation