Develop an execute global strategies to support Outcomes research studies globally

PM, Oncology and Hospital - Customer Strategy and Innovation (CSI) -Planning & Operations-Merck-2014-presentFor HCV, Diabetes and Oncology develop relationships, strategies and tactics to support the development and execution of programs in targeted global regions to enhance the successful promotion and adoption of key oncology products and events (launch of Keytruda), HCV (launch of MK2 and MK 3 as well as identifying “beyond the pill” solutions) and diabetes products. Developing strategic documents (business cases), background documents as well as overseeing the execution of programs in markets (diabetes).

Portfolio Marketing Manager- Astra Zeneca- (Promotional Medical Education)Develop strategies to support the launch of Farxiga and Bydureon Pen to continue growth in the HCP space.• KOL Management for Farxiga and Bydureon Pen Launch. Development of innovative speaker decks as well as programs and tactics. o Planned and executed live speaker meetingso Planned and executed virtual speaker training• Managed all conventions for the Diabetes Franchiseo Booth developmento Layout and materials approvalo Pre-convention trainingo Approval and coordination of brand panelso Planning and Compliance monitoring or Product Theaters• Determination of FMV for HCPs-o For speaker programso PSAso Ensure consistency of rates and services across companieso Ensure consistency of rates for programs across companieso Experienced in writing justifications for use of physicians and Allied health professionals for programso Skilled in the compliant use of contracted as well as non –contracted HCPs and Allied health professionals • Development of HCP Speaker Survey to access KOL satisfaction with content, travel, support and venue• Supported Field Sales in every aspect of speaker management and issues• Partnered with Medical Communication agencies to provide robust on strategy content• Worked collaboratively with medical legal review teams to facilitate the approval of materials and communications• Tracked speaker contracting and training status as well as regularly reviewed the data to ensure that the correct deciles were being invited to programs.

Worked on the respiratory team to develop new speaker programs for SYMBICORT as well as patient education and an APP.

Contract PositionDevelop global strategies to support marketing of in-line and launch respiratory products. Development of training and competitive materials. Collaborate with country representatives and support the dissemination of global marketing strategies and objectives. Customize global strategies so that they can be utilized on the country level. Incorporate country feedback to develop tactics that will continue to support the growth of the franchise. Monitor market share as well as individual market opportunities.

Contract PositionI currently work on developing the promotional materials and marketing strategy for US and global brands for the Respiratory Franchise. I also develop materials and strategies to support the MSD and Merck presence at International and US conventions and congresses. I work closely with the Medical and Legal review board to develop materials that will support our brand positioning as well continue to educate consumers and physicians on the appropriate uses of our products.

Developing global compliance and regulatory guidance as well as HCP marketing plans for pharmaceutical clients.

Layed Off Due to Loss of ClientDevelop strategy and tactics to support the marketing of pharmaceutical products both in the digital and traditional space. Strong marketing,pharmaceutical background, account management skills. Audiences supported include HCP as well as consumer.

Interpret and develop marketing profiles for clients in a variety of therapeutic areas. Therapeutic areas included

Directly supervised 4 team members (account executives, account supervisors as well as indirectly supervised project managers, creatives)Developing strategy and brand planning for HIV, Hepatitis, Epilepsy and Growth Hormone accounts. Responsible for preparing and developing competitive analyses (SWOT, overviews), positioning and selection of tactics to support brands. Also developing the market research plan for the implementation of a new indication and identification and implementation of the tactics to support it.Responsible for developing DTC communications as well as DTP communications.

NUMEDX, a healthcare communications company that produces medical journals and educational materials for the HIV and Hepatitis communities.Consultant to NUMEDX, the WHO and other global agencies on a project to consolidate and globally distribute the international guidelines for the treatment and management of AIDS and HIV. Provide input on marketing strategy, create timelines and develop budgets. Provide funding strategies. Identify and approach potential sponsors.Designed strategies to enhance the offering of information and community support to patients and caregivers. Managed the full project as well as an internal team and several vendors and partners.

Directly supervised 5 account services professionals in the execution of professional and consumer materials to support the GSK HIV products. Developed strategic direction and defining tactics. Worked to stay abreast of changes in the HIV/AIDS community and to ensure that marketing materials addressed those changes.

Developed and executed promotional materials to support the Marketing objectives in the dynamic antiretroviral marketplace. Experienced in analyzing, summarizing and presenting competitive data from a variety of sources including IMS, DTC Monitor, market research studies and the medical literature. Collaborated with our internal medical legal board to ensure compliance with DDMAC.

• Developed and executed promotional materials to support the Marketing objectives in the dynamic antiretroviral marketplace. • Experienced in analyzing, summarizing and presenting competitive data from a variety of sources including IMS, DTC Monitor, market research studies and the medical literature. • Collaborated with our internal medical legal board to ensure compliance with DDMAC. • Reviewed and presented information on competitive internet activities. Reported on the awareness of and traffic to the site to support continued and new investments. Managed an internet agency, directed input and presented new ideas to management. Directed efforts of the advertising agency and a budget of over $1 million. • Developed pre-launch materials for EMEND®, an investigational product for use in the treatment of nausea following cancer chemotherapy. Also served as a mentor for new individuals in the department.

Various Positions of increasing responsibility

PM, Oncology and Hospital - Customer Strategy and Innovation (CSI) -Planning & Operations-Merck-2014-presentFor HCV, Diabetes and Oncology develop relationships, strategies and tactics to support the development and execution of programs in targeted global regions to enhance the successful promotion and adoption of key oncology products and events (launch of Keytruda), HCV (launch of MK2 and MK 3 as well as identifying “beyond the pill” solutions) and diabetes products. Developing strategic documents (business cases), background documents as well as overseeing the execution of programs in markets (diabetes).

Supported the Marketing Manager in the development of print and TV for Singulair campaign. Responsible for securing medical, legal and regulatory approval for these initiatives.Assumed the role of acting Marketing Manager and Promotion Manager for CRIXIVAN® and worked to determine the strategy and tactics for Consumer Marketing. In this capacity print campaigns and reminder ads were refined and developed to support the use of CRIXIVAN®.

Launched and managed the Consumer Marketing database for SINGULAIR®. This included the development of scripts for telemarketing and the management and support of the launch of the database. Conducted training of vendors on the content and delivery of script information, product background and Q&A information based on the PI and PPI.

responded to inquiries from healthcare professionals for off-label information.Served as the primary contact for customers and Merck field personnel calling the Merck National Service Center. Also spoke with patients to help them understand their therapy and disease and made recommendations for tactics to marketing to improve persistence and to adequately educate patients and consumers with respect to questions received from current callers.

Principal duties included the initiation, design, execution and management of clinical studies. Participated in the execution and development of certain Genesis projects and supported the clinical development and utilization of adverse experience reporting through SAFE-T-NET. Responsible for clinical studies supporting Plendil®, Lexxel® and Prilosec®.

Principal duties included monitoring, collecting, analyzing and presenting medical literature on Merck products and competitive products. Primarily responsible for the following classes of drugs: gastrointestinal, ophthalmic, ACE inhibitors and other cardiovascular products.