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Worked with international operations to streamline business processes for strategic planning in Europe across value chain. Led efforts for executive management in rework of international strategic planning process. Developed Board of Directors presentations. Led development of marketing materials for worldwide operations that highlighted priority marketing initiatives on annual and trimester basis across entire portfolio of brands to Coca-Cola sales centers, bottlers, and retail customers. Developed retail kits, managing multiple advertising agencies, costs and timelines, working with Marketing Operations, Brand, Marketing Execution and various brand agencies. Developed internal strategic communication plan and materials (videos, print) to support rollout of global program management process for product, equipment, package and marketing innovation in local markets.Key areas: Marketing communication, agency management, creative writing, executive presentation, sales collateral development, project management, cross-functional team leadership, advertising, global communication, retail communication.See references below under Coca-Cola.

Responsible for consumer marketing strategic plan and initiatives for internet marketing, customer acquisition, customer retention, telemarketing, and new package and equipment innovation, managing with revenue impact of $1 billion.Key areas: brand positioning, strategic planning, marketing communication, direct marketing, internet marketing, sales support, marketing communication.

North America P&L responsibility for new channel and product initiatives which included successful test and rollout of B2B self-serve film processing kiosk using Stages and Gates approach, leading a cross-functional team of 32 people, which resulted in average profit margin increase from 33% to 70%. Developed and managed marketing alliance with Procter & Gamble.Key areas: New product development, new channel development, opportunity analysis, marketing communication, sales restructuring, shopper marketing insight, marketing alliance, and team leadership.

Responsible for department start-up and business strategy development for Marketing Division (Consumer Marketing, Product Development, Sales & Distribution, e-Delta, Customer Service, Alliances, International, and Network), led three cross-functional teams and direct reports.Created department organizational plan, developed and presented recommendations at executive management meetings and to Board of Directors; led strategic planning process and sessions which impacted $750 million in sales, led weekly senior management team meeting to develop action plan to address revenue shortfalls; led new product development effort for introduction in key Japanese markets of Nagano and Osaka, and worked on sensitive 9/11 crisis management projects for company and Hartsfield Airport.Key areas: strategic planning, organizational planning, new product development, marketing communication, board presentation, multiple project management, success metric development, resource planning, and crisis management.

Held positions of increasing responsibility (manager to senior management level), starting with analytical positions in Marketing Research for all cola brands (e.g. Coke, diet Coke) and Finance working on confidential executive projects and Board of Director presentations; moving to Strategic Planning and Brand Management (Coca-Cola classic, diet Coke) positions; then to Consumer Occasions Marketing with positions in retail analysis, category management, and retail marketing working on the channels of: Supermarkets, Wal-Mart, Hospitality, Drug Store and Travel. Led strategic marketing alliances with Procter & Gamble and Nabisco, including development of new marketing approach known as Shopper Marketing and presentations to Executive Management Teams in those organizations to educate on theory of new marketing approach and operational tests to determine sales impact. Last area of responsibility was in International Knowledge Management, focusing on development of an international standard approach to Strategic Planning and Management Routines Training for all International Divisions.Key areas: Shopper marketing, brand marketing, strategic planning, marketing communication, strategic alliance management (Kraft, Nabisco), advertising agency management (Ogilvy, Ketchum PR, various boutique agencies), green marketing, merchandising, financial analysis, pricing, contract negotiation, secondary marketing research, and primary marketing research.