Deborah Hoffman Email & Phone Number

Iowa City, Iowa Area

Iowa City, Iowa Area

Joined newly established group and worked across divisions to recruit five strong technical writers. Developed a cohesive, professional team in the midst of company changes. Drew on leadership expertise to engender trust and mentor team members.

Telecommute

Promoted from New Mexico Executive Director to Southwest Regional Director of the Strategic Cause Campaign, LUNG FORCE. Planned and executed successful launch in May 2014 of the LUNG FORCE initiative in the American Lung Association of the Southwest's region (Arizona, Colorado, Nevada, New Mexico, Oklahoma, Texas, Utah). Trained staff in seven offices in all facets of the initiative, plus personally recruited National CineMedia as a national sponsor, garnering LUNG FORCE with over $188,000 worth of publicity. Collaborated for nearly a year with national LUNG FORCE team, to build a movement from the ground up. Together, we created effective marketing materials for sponsors and consumers, volunteer engagement protocol and LUNG FORCE Walk best practices. Served on national task forces: Social Media, Women's Cabinet, Walk Team and Cause Marketing/Sponsorship. By the LUNG FORCE launch date, the team had successfully engaged CVS as 3-year National Presenting Sponsor, and Lilly Oncology and Kindred Healthcare. Celebrity Ambassadors recruited include Valerie Harper, Kellie Pickler and Jewel.Coached Southwest staff members for the inaugural LUNG FORCE Walks (Albuquerque, Austin, Dallas, Denver, Houston, Las Vegas, Oklahoma City, Phoenix, Reno, Salt Lake City, San Antonio, Tucson) starting in our region in November 2014, and for the Fall 2015 walks. Projected to be the premier fundraiser for the American Lung Association, the Fall walks exceeded their aggressive revenue goals.Exciting launch publicity on May 13, 2014 launch included:Valerie Harper interview on Good Morning America: http://abcnews.go.com/GMA/video/valerie-harper-interview-2014-actress-shares-secrets-surviving-23694176

Albuquerque, New Mexico Area

Energetic, results-oriented fundraising professional with a focus on creative revenue generation, board development and team-building. Increased board membership from eight to fifteen dedicated professionals. Strategic invitations to community leaders helped ALANM leverage outreach, extend advocacy efforts and increase revenue through the Fight for Air Climb and Travel Team to Scale the Strat in Las Vegas. Served as face of the American Lung Association in New Mexico in the community, testified on tobacco tax in the legislature, and published views on tobacco control in the Albuquerque Journal. Worked closely with colleagues from the American Cancer Society and American Heart Association on tobacco issues, with firm belief that collaboration enhances results, especially in creating systemic change.

Albuquerque, New Mexico Area

Led the public phase of the capital campaign to complete the renovation of Albuquerque's classic Hiland Theater.

As voice of the Greater Albuquerque Chamber of Commerce, wrote speeches for board chair, Chamber CEO and other senior executives, created content for weekly e-newsletter to members, wrote news releases and served as media spokesperson on business issues. Responsive to fast-paced environment and 24/7 news cycle. Demonstrated warmth and professionalism resulted in strong relationships with local media.

Albuquerque, New Mexico Area

Primary responsibilities included oversight of fundraising campaigns, individual donor relations, foundation and corporate giving, fiscal management, staff assessment and board development. Wrote chapter fundraising letters for annual campaigns, which were admired and adapted by LLS national donor development staff as a national direct mail template. Thrived in fast-paced, rapidly changing environment, where multiple, time-sensitive projects were typical, and stakeholders included medical researchers, cancer patients, families, and business professionals throughout New Mexico and greater El Paso.

Albuquerque, New Mexico Area

Quadrupled annual campaign revenue over three years from $213,366 to nearly one million dollars for the Team In Training/Hike For Discovery fundraising programs. Strategies included market segmentation and message layering, executed across direct mail, email and social media channels. As a top performer nationally, selected to mentor TNT staff in other states, helping them master team recruitment and retention. Invited to join Hike for Discovery task force, creating best practices for chapters across North America.Hired and managed office staff and athletic coaches. Developed budgets and forecasts. Wrote and distributed press releases, managed direct mail campaigns, and created motivational emails, brochures, invitations and flyers.

Albuquerque, New Mexico Area

Department of EnglishTaught nonfiction, creative writing and composition to undergraduate students.

Created marketing materials for consumer and business-to-business accounts. Primary writer for W.L. Gore & Associates, producing catalogs, advertisements, articles and point-of-purchase pieces for clothing, camping equipment and medical devices made with Gore-Tex® fabric. Working on a contract basis, strategized with clients, hired and brainstormed with graphic designers and illustrators, and wrote copy. Frequently worked on simultaneous projects for different clients, including Nordstrom, Pacific Northwest Ballet and Bank of America.

Created non-catalog marketing programs for Eddie Bauer mail order, wrote press releases and managed retail advertising for Eddie Bauer Outlet stores.

Head copywriter for catalogs, print and broadcast ads for chain of co-op stores specializing in camping equipment and sports gear.

Ma, Creative Writing

Education record

Ba, English