Deborah Hoffman

Deborah Hoffman Email and Phone Number

Marketer for the Greater Good @ Cabi Clothing
carson, california, united states
Deborah Hoffman's Location
Tucson, Arizona, United States, United States
Deborah Hoffman's Contact Details
About Deborah Hoffman

Award-winning communicator and team leader, dedicated to utilizing skills mastered in the corporate world for nonprofit organizations. • Results-driven relationship-builder. Comfortable with all levels of nonprofit stakeholders, from C-suite executives to patients and caregivers. Demonstrated ease at developing genuine relationships, with multiple touches that transform individuals and businesses to advocates for an organization's cause. • Entrepreneurial self-starter. Thrive on identifying and building new revenue streams from previously untapped markets. • Dynamic leader and mentor. Accomplished motivator of staff and volunteers, working closely with individuals to identify strengths and build team cohesion. Consistently produce results that meet or exceed revenue goals, while strengthening mission commitment.• Nationally acclaimed copywriter. Honored with four American Advertising Association ADDY® awards, two Direct Marketing Association ECHO® awards, the International Association of Business Communicators Silver Quill award, the John Caples Award for Copywriting, Target Marketing Best of Direct Marketing award and three Oregon Direct Marketing Association awards.• Robert Wood Johnson Foundation fellow. Graduate of Ladder to Leadership: Developing the Next Generation of Community Health Care Leaders, facilitated by the Center for Creative Leadership in Colorado Springs.Specialties: • Persuasive speaking – Able to motivate individuals, groups and the media.• Writing and editing – Create reader-focused public relations and marketing copy that gets results.• Execution – Deliver to deadlines, mindful of budgets and finite resources. • Team leadership – Enjoy helping staff draw on strengths to achieve their goals.

Deborah Hoffman's Current Company Details
Cabi Clothing

Cabi Clothing

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Marketer for the Greater Good
carson, california, united states
Website:
cabionline.com
Employees:
1513
Deborah Hoffman Work Experience Details
  • Cabi Clothing
    Independent Stylist
    Cabi Clothing Aug 2015 - Present
    Iowa City, Iowa Area
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  • Act
    Manager, Operational Resources & Communication
    Act Aug 2015 - Apr 2016
    Iowa City, Iowa Area
    Joined newly established group and worked across divisions to recruit five strong technical writers. Developed a cohesive, professional team in the midst of company changes. Drew on leadership expertise to engender trust and mentor team members.
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  • American Lung Association Of The Southwest
    Regional Director--Strategic Cause Campaign (Lung Force)
    American Lung Association Of The Southwest Jul 2013 - Jul 2015
    Telecommute
    Promoted from New Mexico Executive Director to Southwest Regional Director of the Strategic Cause Campaign, LUNG FORCE. Planned and executed successful launch in May 2014 of the LUNG FORCE initiative in the American Lung Association of the Southwest's region (Arizona, Colorado, Nevada, New Mexico, Oklahoma, Texas, Utah). Trained staff in seven offices in all facets of the initiative, plus personally recruited National CineMedia as a national sponsor, garnering LUNG FORCE with over $188,000 worth of publicity. Collaborated for nearly a year with national LUNG FORCE team, to build a movement from the ground up. Together, we created effective marketing materials for sponsors and consumers, volunteer engagement protocol and LUNG FORCE Walk best practices. Served on national task forces: Social Media, Women's Cabinet, Walk Team and Cause Marketing/Sponsorship. By the LUNG FORCE launch date, the team had successfully engaged CVS as 3-year National Presenting Sponsor, and Lilly Oncology and Kindred Healthcare. Celebrity Ambassadors recruited include Valerie Harper, Kellie Pickler and Jewel.Coached Southwest staff members for the inaugural LUNG FORCE Walks (Albuquerque, Austin, Dallas, Denver, Houston, Las Vegas, Oklahoma City, Phoenix, Reno, Salt Lake City, San Antonio, Tucson) starting in our region in November 2014, and for the Fall 2015 walks. Projected to be the premier fundraiser for the American Lung Association, the Fall walks exceeded their aggressive revenue goals.Exciting launch publicity on May 13, 2014 launch included:Valerie Harper interview on Good Morning America: http://abcnews.go.com/GMA/video/valerie-harper-interview-2014-actress-shares-secrets-surviving-23694176
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  • American Lung Association In New Mexico
    Executive Director
    American Lung Association In New Mexico Nov 2011 - Jul 2013
    Albuquerque, New Mexico Area
    Energetic, results-oriented fundraising professional with a focus on creative revenue generation, board development and team-building. Increased board membership from eight to fifteen dedicated professionals. Strategic invitations to community leaders helped ALANM leverage outreach, extend advocacy efforts and increase revenue through the Fight for Air Climb and Travel Team to Scale the Strat in Las Vegas. Served as face of the American Lung Association in New Mexico in the community, testified on tobacco tax in the legislature, and published views on tobacco control in the Albuquerque Journal. Worked closely with colleagues from the American Cancer Society and American Heart Association on tobacco issues, with firm belief that collaboration enhances results, especially in creating systemic change.
  • National Dance Institute Of New Mexico
    Director Of The Campaign For Albuquerque
    National Dance Institute Of New Mexico May 2011 - Nov 2011
    Albuquerque, New Mexico Area
    Led the public phase of the capital campaign to complete the renovation of Albuquerque's classic Hiland Theater.
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  • Greater Albuquerque Chamber Of Commerce
    Marketing & Communications Consultant
    Greater Albuquerque Chamber Of Commerce Jul 2010 - May 2011
    As voice of the Greater Albuquerque Chamber of Commerce, wrote speeches for board chair, Chamber CEO and other senior executives, created content for weekly e-newsletter to members, wrote news releases and served as media spokesperson on business issues. Responsive to fast-paced environment and 24/7 news cycle. Demonstrated warmth and professionalism resulted in strong relationships with local media.
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  • Leukemia & Lymphoma Society (Lls)
    Executive Director
    Leukemia & Lymphoma Society (Lls) Jul 2006 - May 2010
    Albuquerque, New Mexico Area
    Primary responsibilities included oversight of fundraising campaigns, individual donor relations, foundation and corporate giving, fiscal management, staff assessment and board development. Wrote chapter fundraising letters for annual campaigns, which were admired and adapted by LLS national donor development staff as a national direct mail template. Thrived in fast-paced, rapidly changing environment, where multiple, time-sensitive projects were typical, and stakeholders included medical researchers, cancer patients, families, and business professionals throughout New Mexico and greater El Paso.
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  • Team In Training/Hike For Discovery
    Campaign Director
    Team In Training/Hike For Discovery Oct 2002 - Jun 2006
    Albuquerque, New Mexico Area
    Quadrupled annual campaign revenue over three years from $213,366 to nearly one million dollars for the Team In Training/Hike For Discovery fundraising programs. Strategies included market segmentation and message layering, executed across direct mail, email and social media channels. As a top performer nationally, selected to mentor TNT staff in other states, helping them master team recruitment and retention. Invited to join Hike for Discovery task force, creating best practices for chapters across North America.Hired and managed office staff and athletic coaches. Developed budgets and forecasts. Wrote and distributed press releases, managed direct mail campaigns, and created motivational emails, brochures, invitations and flyers.
  • The University Of New Mexico
    Instructor
    The University Of New Mexico Jan 1996 - Jan 2001
    Albuquerque, New Mexico Area
    Department of EnglishTaught nonfiction, creative writing and composition to undergraduate students.
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  • Wilner & Associates
    Principal
    Wilner & Associates Jan 1986 - Jan 1996
    Created marketing materials for consumer and business-to-business accounts. Primary writer for W.L. Gore & Associates, producing catalogs, advertisements, articles and point-of-purchase pieces for clothing, camping equipment and medical devices made with Gore-Tex® fabric. Working on a contract basis, strategized with clients, hired and brainstormed with graphic designers and illustrators, and wrote copy. Frequently worked on simultaneous projects for different clients, including Nordstrom, Pacific Northwest Ballet and Bank of America.
  • Eddie Bauer
    Marketing/Public Relations Coordinator
    Eddie Bauer Jan 1984 - Jan 1985
    Created non-catalog marketing programs for Eddie Bauer mail order, wrote press releases and managed retail advertising for Eddie Bauer Outlet stores.
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  • Rei
    Copy Chief
    Rei Jan 1982 - Jan 1984
    Head copywriter for catalogs, print and broadcast ads for chain of co-op stores specializing in camping equipment and sports gear.
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Deborah Hoffman Skills

Press Releases Fundraising Non Profits Volunteer Management Event Planning Media Relations Event Management Public Relations Community Outreach Newsletters Social Media Public Speaking Strategic Communications Editing Copywriting Marketing Annual Giving Board Development Creative Writing Facebook Nonprofits Program Development Social Media Marketing Journalism Non Profit Administration Community Development Social Networking Budgets Philanthropy Advertising Leadership Direct Marketing Grants Proposal Writing Entrepreneurship Strategy Marketing Communications Publicity Stewardship Blogging

Deborah Hoffman Education Details

Frequently Asked Questions about Deborah Hoffman

What company does Deborah Hoffman work for?

Deborah Hoffman works for Cabi Clothing

What is Deborah Hoffman's role at the current company?

Deborah Hoffman's current role is Marketer for the Greater Good.

What is Deborah Hoffman's email address?

Deborah Hoffman's email address is nm****@****ail.com

What is Deborah Hoffman's direct phone number?

Deborah Hoffman's direct phone number is +150526*****

What schools did Deborah Hoffman attend?

Deborah Hoffman attended The University Of New Mexico, Ladder To Leadership, State University Of New York At Binghamton.

What are some of Deborah Hoffman's interests?

Deborah Hoffman has interest in Owned By Five Furry Dogs, Politics, Creative Writing Fiction And Nonfiction, Education, Environment, Scuba Diving, Owned By Four Furry Dogs, Hiking, Human Rights, Animal Welfare.

What skills is Deborah Hoffman known for?

Deborah Hoffman has skills like Press Releases, Fundraising, Non Profits, Volunteer Management, Event Planning, Media Relations, Event Management, Public Relations, Community Outreach, Newsletters, Social Media, Public Speaking.

Who are Deborah Hoffman's colleagues?

Deborah Hoffman's colleagues are Susan Tracey, Nora Robinson, Bobbi Weians, Marissa Ramos, Michelle Ponte, Cameron Undefined, Anne Rogers.

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