Deborah Liu

Deborah Liu Email and Phone Number

Board Member @ Intuit
Palo Alto, CA, US
Deborah Liu's Location
Palo Alto, California, United States, United States
Deborah Liu's Contact Details

Deborah Liu personal email

Deborah Liu phone numbers

About Deborah Liu

Silicon Valley leader focused on innovation and growth in consumer technology products. Over 20 years of experience leading teams of product managers and engineers at Facebook, PayPal, and eBay. Proven leadership in understanding markets and customer needs and delivering features to profitably meet those needs, including the creation of multiple billion dollar businesses. Experience delivering strategies to enter new markets and building out teams to deliver against those opportunities. Specialties: product management, product marketing management, consumer web products, business strategy

Deborah Liu's Current Company Details
Intuit

Intuit

View
Board Member
Palo Alto, CA, US
Website:
intuit.com
Employees:
17010
Deborah Liu Work Experience Details
  • Intuit
    Board Member
    Intuit
    Palo Alto, Ca, Us
  • Ancestry
    Chief Executive Officer
    Ancestry Mar 2021 - Present
    United States
  • Intuit
    Board Member
    Intuit Jul 2017 - Present
    Mountain View, Ca
    • Member of Compensation and Acquisition Committees
  • Facebook
    Vice President, Facebook App Commerce
    Facebook Oct 2014 - Feb 2021
    Menlo Park, Ca
    • Led Facebook App Commerce Product Group including Product Management, Engineering and Technical Program Management • Led Facebook's Marketplace, shipped in 90+ countries worldwide, used by 1B people every month • Managed Payments and Commerce strategy and product across Facebook's family of apps including FB App, Instagram, Messenger, and WhatsApp • Created strategy and launched Facebook Marketplace and Facebook Pay
  • Facebook
    Vice President - Platform & Marketplace
    Facebook Oct 2014 - Sep 2017
    Menlo Park, Ca
    • Lead Facebook Platform & Marketplace Product Group including Product Management, Engineering, and Technical Program Management • Platform includes four areas: - Build - Facebook Login, Platform Sharing, Analytics for Apps, Social Plugins, Developer Experience, and Mobile SDK - Games - Canvas Games, Instant Games, Gameroom - App Ads - Mobile App Install Ads, Event Ads, and Audience Network - Payments - Ads Payments, Games Payments, P2P • Marketplace - C2C commerce on Facebook
  • Facebook
    Director Product Management - Platform Monetization
    Facebook Mar 2012 - Oct 2014
    Menlo Park, Ca
    • Built and led Platform Monetization team managing Facebook Payments, Commerce, Games, Mobile App Installs, and Audience Network• Developed strategy, championed, and launched Mobile App Install ads product• Grew App Ads product significantly over the past year to become a significant player in industry • Manage Payments at Facebook including the transition from Facebook Credits to new infrastructure, own Ads and Games Payments • Developed latest payments strategic thinking including developing next generation product
  • Facebook
    Product Management - Commerce & Payments
    Facebook Jan 2011 - Mar 2012
    Palo Alto, Ca
    • Worked closely with top game companies to launch Facebook Credits and rollout to all games on Facebook platform• Managed key payments partner onboarding including in offers and mobile • Designed and owned front end payment flow - led end-to-end redesign of payments user experience• Led development of social commerce strategy
  • Facebook
    Product Marketing - Games And Credits
    Facebook Jul 2009 - Jan 2011
    • Led Product Marketing team for Games Platform and Facebook Credits• Developed strategy for Facebook Credits and built go-to-market plan • Ramped head developers on Credits including Zynga, Playdom, and Playfish • Launched Facebook Credits Gift Cards in physical retail stores
  • Maya Road
    Co-Founder And Partner
    Maya Road Mar 2003 - Jan 2015
    • Co-founded and managed product design for innovative scrapbooking and altered arts product company• Designed and sourced our 600 products sold in over 800 stores worldwide• Managed supply chain from product inception to development to delivery
  • Ebay
    Director, End To End Buyer Experience Product Management
    Ebay Mar 2008 - Jul 2009
    • Manage End to End Buyer Experience team including all key eBay site buyer flows (i.e. Home Page, View Item, Bidding, Checkout, Email Platform, Coupons, Rewards) with 18 Product Managers• Develop and maintain E2E Buyer 3 year business and product strategy and 1 year roadmap• Work closely with International counterparts to build out global solutions• Deliver key site enhancements to meet buyer needs and business goals
  • Paypal
    Director, Corporate Strategy / Social Commerce / Charity
    Paypal Feb 2007 - Mar 2008
    • Developed PayPal Distributed Payment Services and Social Networking strategy• Managed investment and roadmap for development of features for Social Networks and blogs• Managed Charity vertical • Negotiated relationship with MySpace to power 2008 Presidential race donations
  • Paypal
    Director, Product Marketing Management And Product Management
    Paypal Jun 2002 - Feb 2007
    Director, Marketplaces Product Marketing ManagementMarketplaces vertical delivers ~70% of PayPal revenues• Planned and directed verticalization of cross-functional teams to create new Marketplaces team• Led integration of Marketplaces PM and BU teams to form the new Product Marketing Management group• Managed new joint team to deliver 2006 eBay-PayPal joint roadmapDirector, Marketplaces Product Management• Managed team of 10 PMs developing and maintaining joint features for eBay-PayPal • Partnered with Business Unit to develop strategy for eBay-PayPal team• Co-developed eBay-PayPal product development life cycle recommendation Senior Product Manager, Marketplaces• Led seller sub-team, including development of product strategy and user segmentation• Managed development of over a dozen PayPal products including flows accounting for nearly 50% of PayPal revenues• Led cross-functional team to complete post-acquisition backend integration of eBay-PayPal
  • Ebay
    Category Management Intern
    Ebay Oct 2000 - Mar 2001
    • Analyzed musical instrument and adventure sports markets and developed proposal for category expansions• Modeled API to value eBay’s auction engine for category management partnership negotiations
  • Boston Consulting Group
    Associate
    Boston Consulting Group Aug 1998 - May 2000
    Soyfoods Entry Strategy for Consumer Goods Client• Authored study of soyfoods space and developed acquisition priorities, fallback scenarios, and valuations• Examined client leverage points and performed gap analysis for new subsidiaryInternational Investment Strategy for Major Energy Client • Modeled client’s APAC investment portfolio and economics of Asian electricity generation market• Managed strategy for investing in eight target Asian countries Post-merger Integration for International Utilities Client • Led study of consumer goods expansion opportunities into European markets • Analyzed impact of competitors on current strategyFCC Position Paper for Telecommunications Client • Designed model to study proposed access fees on capital investmentsFive-year Growth Strategy for Metro Atlanta YMCA• Coached eight client teams evaluating YMCA program areas• Modeled Atlanta market for child care, fitness, and camping programs

Deborah Liu Skills

Product Management Strategy Product Marketing Start Ups Go To Market Strategy Strategic Partnerships Mobile Devices Competitive Analysis Entrepreneurship Business Strategy Mobile Applications Analytics User Experience Cross Functional Team Leadership Management Marketing Management Payments E Commerce Social Networking

Deborah Liu Education Details

Frequently Asked Questions about Deborah Liu

What company does Deborah Liu work for?

Deborah Liu works for Intuit

What is Deborah Liu's role at the current company?

Deborah Liu's current role is Board Member.

What is Deborah Liu's email address?

Deborah Liu's email address is de****@****oad.com

What is Deborah Liu's direct phone number?

Deborah Liu's direct phone number is (801)-705*****

What schools did Deborah Liu attend?

Deborah Liu attended Stanford University Graduate School Of Business, Duke University.

What are some of Deborah Liu's interests?

Deborah Liu has interest in Saas, Marketplaces, Advertising Platforms, Social Media, All Markets, Security, Online Video Advertising, Internet Infrastructure, Advertising, Parenting.

What skills is Deborah Liu known for?

Deborah Liu has skills like Product Management, Strategy, Product Marketing, Start Ups, Go To Market Strategy, Strategic Partnerships, Mobile Devices, Competitive Analysis, Entrepreneurship, Business Strategy, Mobile Applications, Analytics.

Who are Deborah Liu's colleagues?

Deborah Liu's colleagues are Lai-Mun Gong, Alicia Cheatham, Pujitha Penumarthi, Julio Domingos, Kimmie Hernandez, Kiran Jhutti, Phr, Phrca, Benjamin Pado.

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