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Silicon Valley leader focused on innovation and growth in consumer technology products. Over 20 years of experience leading teams of product managers and engineers at Facebook, PayPal, and eBay. Proven leadership in understanding markets and customer needs and delivering features to profitably meet those needs, including the creation of multiple billion dollar businesses. Experience delivering strategies to enter new markets and building out teams to deliver against those opportunities. Specialties: product management, product marketing management, consumer web products, business strategy
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Board MemberIntuitPalo Alto, Ca, Us -
Chief Executive OfficerAncestry Mar 2021 - PresentUnited States -
Board MemberIntuit Jul 2017 - PresentMountain View, Ca• Member of Compensation and Acquisition Committees -
Vice President, Facebook App CommerceFacebook Oct 2014 - Feb 2021Menlo Park, Ca• Led Facebook App Commerce Product Group including Product Management, Engineering and Technical Program Management • Led Facebook's Marketplace, shipped in 90+ countries worldwide, used by 1B people every month • Managed Payments and Commerce strategy and product across Facebook's family of apps including FB App, Instagram, Messenger, and WhatsApp • Created strategy and launched Facebook Marketplace and Facebook Pay -
Vice President - Platform & MarketplaceFacebook Oct 2014 - Sep 2017Menlo Park, Ca• Lead Facebook Platform & Marketplace Product Group including Product Management, Engineering, and Technical Program Management • Platform includes four areas: - Build - Facebook Login, Platform Sharing, Analytics for Apps, Social Plugins, Developer Experience, and Mobile SDK - Games - Canvas Games, Instant Games, Gameroom - App Ads - Mobile App Install Ads, Event Ads, and Audience Network - Payments - Ads Payments, Games Payments, P2P • Marketplace - C2C commerce on Facebook -
Director Product Management - Platform MonetizationFacebook Mar 2012 - Oct 2014Menlo Park, Ca• Built and led Platform Monetization team managing Facebook Payments, Commerce, Games, Mobile App Installs, and Audience Network• Developed strategy, championed, and launched Mobile App Install ads product• Grew App Ads product significantly over the past year to become a significant player in industry • Manage Payments at Facebook including the transition from Facebook Credits to new infrastructure, own Ads and Games Payments • Developed latest payments strategic thinking including developing next generation product -
Product Management - Commerce & PaymentsFacebook Jan 2011 - Mar 2012Palo Alto, Ca• Worked closely with top game companies to launch Facebook Credits and rollout to all games on Facebook platform• Managed key payments partner onboarding including in offers and mobile • Designed and owned front end payment flow - led end-to-end redesign of payments user experience• Led development of social commerce strategy -
Product Marketing - Games And CreditsFacebook Jul 2009 - Jan 2011• Led Product Marketing team for Games Platform and Facebook Credits• Developed strategy for Facebook Credits and built go-to-market plan • Ramped head developers on Credits including Zynga, Playdom, and Playfish • Launched Facebook Credits Gift Cards in physical retail stores -
Co-Founder And PartnerMaya Road Mar 2003 - Jan 2015• Co-founded and managed product design for innovative scrapbooking and altered arts product company• Designed and sourced our 600 products sold in over 800 stores worldwide• Managed supply chain from product inception to development to delivery -
Director, End To End Buyer Experience Product ManagementEbay Mar 2008 - Jul 2009• Manage End to End Buyer Experience team including all key eBay site buyer flows (i.e. Home Page, View Item, Bidding, Checkout, Email Platform, Coupons, Rewards) with 18 Product Managers• Develop and maintain E2E Buyer 3 year business and product strategy and 1 year roadmap• Work closely with International counterparts to build out global solutions• Deliver key site enhancements to meet buyer needs and business goals -
Director, Corporate Strategy / Social Commerce / CharityPaypal Feb 2007 - Mar 2008• Developed PayPal Distributed Payment Services and Social Networking strategy• Managed investment and roadmap for development of features for Social Networks and blogs• Managed Charity vertical • Negotiated relationship with MySpace to power 2008 Presidential race donations -
Director, Product Marketing Management And Product ManagementPaypal Jun 2002 - Feb 2007Director, Marketplaces Product Marketing ManagementMarketplaces vertical delivers ~70% of PayPal revenues• Planned and directed verticalization of cross-functional teams to create new Marketplaces team• Led integration of Marketplaces PM and BU teams to form the new Product Marketing Management group• Managed new joint team to deliver 2006 eBay-PayPal joint roadmapDirector, Marketplaces Product Management• Managed team of 10 PMs developing and maintaining joint features for eBay-PayPal • Partnered with Business Unit to develop strategy for eBay-PayPal team• Co-developed eBay-PayPal product development life cycle recommendation Senior Product Manager, Marketplaces• Led seller sub-team, including development of product strategy and user segmentation• Managed development of over a dozen PayPal products including flows accounting for nearly 50% of PayPal revenues• Led cross-functional team to complete post-acquisition backend integration of eBay-PayPal -
Category Management InternEbay Oct 2000 - Mar 2001• Analyzed musical instrument and adventure sports markets and developed proposal for category expansions• Modeled API to value eBay’s auction engine for category management partnership negotiations -
AssociateBoston Consulting Group Aug 1998 - May 2000Soyfoods Entry Strategy for Consumer Goods Client• Authored study of soyfoods space and developed acquisition priorities, fallback scenarios, and valuations• Examined client leverage points and performed gap analysis for new subsidiaryInternational Investment Strategy for Major Energy Client • Modeled client’s APAC investment portfolio and economics of Asian electricity generation market• Managed strategy for investing in eight target Asian countries Post-merger Integration for International Utilities Client • Led study of consumer goods expansion opportunities into European markets • Analyzed impact of competitors on current strategyFCC Position Paper for Telecommunications Client • Designed model to study proposed access fees on capital investmentsFive-year Growth Strategy for Metro Atlanta YMCA• Coached eight client teams evaluating YMCA program areas• Modeled Atlanta market for child care, fitness, and camping programs
Deborah Liu Skills
Deborah Liu Education Details
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Civil And Environmental Engineering
Frequently Asked Questions about Deborah Liu
What company does Deborah Liu work for?
Deborah Liu works for Intuit
What is Deborah Liu's role at the current company?
Deborah Liu's current role is Board Member.
What is Deborah Liu's email address?
Deborah Liu's email address is de****@****oad.com
What is Deborah Liu's direct phone number?
Deborah Liu's direct phone number is (801)-705*****
What schools did Deborah Liu attend?
Deborah Liu attended Stanford University Graduate School Of Business, Duke University.
What are some of Deborah Liu's interests?
Deborah Liu has interest in Saas, Marketplaces, Advertising Platforms, Social Media, All Markets, Security, Online Video Advertising, Internet Infrastructure, Advertising, Parenting.
What skills is Deborah Liu known for?
Deborah Liu has skills like Product Management, Strategy, Product Marketing, Start Ups, Go To Market Strategy, Strategic Partnerships, Mobile Devices, Competitive Analysis, Entrepreneurship, Business Strategy, Mobile Applications, Analytics.
Who are Deborah Liu's colleagues?
Deborah Liu's colleagues are Lai-Mun Gong, Alicia Cheatham, Pujitha Penumarthi, Julio Domingos, Kimmie Hernandez, Kiran Jhutti, Phr, Phrca, Benjamin Pado.
Not the Deborah Liu you were looking for?
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Deborah Liu
Oakland, Ca5fb.com, google.com, gmail.com, google.com, facebook.com7 +194920XXXXX
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3aromaland.com, aromaland.com, aol.com
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Deborah Liu
Dvm Candidate At University Of Wisconsin-Madison School Of Veterinary MedicineMadison, Wi -
4cornell.edu, yahoo.com, gmail.com, gmail.com
3 +192583XXXXX
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