Deborah Sprague Email & Phone Number

Greater New York City Area

Content Producer + Creative Services- Work with brands to develop content strategy for all custom content creative- Create and curate custom content assets used for print and digital ad/native advertising campaigns- Oversight of consultative services of 50+ creative best practices and creative optimization - Provide direction for the creative services team for custom content, mocks and internal collateral- Manage content creation for trade advertising to include blogs and social media- Manage a team of freelancers/vendor, their schedules and budgets that meet creative brief requirements. Project Management- Work with clients and project teams to create/manage project schedules, creative briefs and budgets that communicate project milestones through the workflow cycle - Document and report on campaign deliverables, metrics and best practices

Provide companionship and support to hospice patients and their families.

Developed and implemented community outreach initiatives for AARP members / community volunteers and partners to include NGOs, corporate and government.Community Outreach- Created strategic plans and implementation schedules to lead social impact initiatives with cross sector partners to deliver community-based services - Program development in the areas of health, education, financial assistance and volunteerism Volunteer Manager- Recruited, trained, recognized and re-engaged 250+ volunteers in a wide variety of community projects- Organized special events such as award programs, educational forums and political events Communications/Marketing- Designed and delivered toolkits to help volunteer teams lead and participate in social impact initiatives - Created collateral to promote of social impact efforts, including print, digital and social media to include press releases, online communities, Facebook, Twitter, direct mail, eBlast, and events

Working with state and national partners delivered PBS educational outreach initiatives and events to teachers, students and the general public (online and live programs).Management- Provided day-to-day oversight of educational outreach operations to include department budget oversight - Managed several educational grants through the grant cycle from application to implementation and reporting Communications/Marketing- Developed marketing and communication strategies to meet the goals of funders and partners - Implemented the promotion and engagement of educational initiatives utilizing TV and radio promo spots, direct mail, email, events, and print and digital newsletters

Supervised a production department responsible for creating standardized test materials for more than 300 school districts across the country. Supervisory- Managed a staff of 30 and wrote protocols to meet the objectives of complex client deliverables- Created workflow procedures and timelines working across many departments - Responsible for hiring, training and performance evaluations of the departmentTechnology Systems- Managed two databases containing all client testing data from test questions to scoring results- Partnered with IT professionals to migrate from one Access database to a new XML system, tasks included practice testing, documentation, training, and reporting to executive department managers

Responsible for the development of the firm’s investment reporting and marketing materials. Managed a team of 8 administrative assistants and was a liaison between executive management, staff and clients. Project Management- Responsible for trafficking and providing quality control for the firm’s 250+ clients’ monthly/quarterly investment reports - Created/maintained an Access database that served as the firm’s project management tool to communicate project deliverables and report clients’ project history. Marketing- Responded to Request for Proposals (RFPs) to attain new endowment, foundation, pension and high-net worth clients- Created customized PowerPoint marketing and reporting presentations

B.A., Business Studies/Corporate Responsibility

Certificate In Content Strategy + Storytelling, Brand Marketing