Deborah Michelsen Email & Phone Number

Virginia Beach, Va, Us

Virginia

Forged strong relationships within a challenging geography with limited access and aging product obstacles, revitalizing an underperforming territory from bottom 20% to top 20% within a year.Developed and maintained advocates to support clinical decisions made by payors. Partnered with teaching institutions, specialty pharmacies, and key community thought leaders to gain insight and brand support.Select Accomplishments:Increase brand/disease awareness via patient outreach and education efforts that include collaborations with medical professionals and developing speakers to facilitate discussions and address patient needs.Apply biology background to engage in clinical discussions; maintaining current knowledge of VA and WVA disease state reimbursement policies and procedures to overcoming state funding challenges key to sustained relationships with HIV physicians, case managers, pharmacies, and hospitals.Retained amidst mergers and reductions, receiving accolades including the 2011 Victory Circle Award based on sales success and management feedback, and two-time Ruby Tier recognition for top 10% sales ranking.

North Carolina And Virginia

Extensive success across area hospitals, pharmacies, and institutions—maintaining cardiac product exclusivity within all major accounts including Sentara Healthcare systems, Bon Secours Health System, Riverside Health Systems, and many area hospitals in Virginia and North Carolina .Collaborated with area hospitals while effectively influencing thought leaders, pharmacists, and P&T members to secure preferred product status on Virginia hospital formularies, and to secure physician prescribing habits following hospital discharge.Selected to participate in the First Line Leadership Regional Development program and was a Field Sales Trainer. A member of the Regional Managed Care advisory board and assigned to mentor new hires and help them navigate this highly matrixed organization.Sales recognitions included two-time Emerald Tier award for top 5% ranking; three-time Ruby Tier for top 10%, and 2002 SKF Representative of the Year.

Charlottesville, Virginia Area

Cultivated sales skills, and chosen to represent product at the national meeting of the American College of Rheumatology.