Debra Masters Email & Phone Number

Washington, District Of Columbia, Us

Proud to elevate the brand & reputation of Beckman Coulter Life Sciences, a Danaher (NYSE: DHR) operating company that accelerates pioneering breakthrough life sciences discoveries.SKILLSBrand | Business strategy enablement | Team building & organizational effectiveness | Thought leadership | Executive advisory and counsel | Global business acumen- Building a first-of-its-kind function for a fast-growth operating company, sitting on executive leadership team- Aligning a disparate network of historically siloed, product-centric teams to a unified mission-driven message, thought leadership & engagement strategy - Building awareness and understanding of company strategy & vision - Driving cross-functional collaboration through data-driven strategic planning, disciplined process & measurement, and talent development

Minneapolis, Mn, Us

Led a high-performing communications team to favorably position a $6+ billion surgical / medical technology business's people, portfolio and performance while protecting its reputation and ability to operate. Reported to business unit President, and sat on global business and corporate communications leadership teams. Applied fast-paced agency, public affairs and corporate communications experience to navigate a dynamic matrixed organization facing complex business challenges. SKILLSExecutive advisory and counsel | Stakeholder relations | Leader engagement | Issues & crisis management | I/D/E | M&A, IR / earnings | Integrated internal / external strategy | Thought leadership | Employee engagement | Organizational transformation | Global business acumen- Led team committed to building sophisticated internal, external, social media and integrated communication strategies that solved problems, built brand equity, earned trust, inspired employees / retained talent, and favorably differentiated the business in a dynamic marketplace - Shaped issues mitigation and reputation management strategies to address complex litigation, M&A, regulatory risk, IR / quarterly earnings, quality, operations and organizational change – working closely with cross-functional business, corporate, and commercial leaders- Defined the annual company vision, strategic narrative & KPIs, and outfitted leaders with multi-channel assets and engagement strategies to drive understanding, action and accountability. In three months, >80% employees expressed an understanding of the FY23 business strategy- Drove functional excellence and advocated on behalf of Medtronic’s 20+ businesses as a member of Medtronic’s Global Communications extended leadership team

New York, Ny, Us

Led large-scale, insights-driven integrated communications and public affairs campaigns for corporate, government, and NGO / non-profit clients. Led Edelman DC office's $4MM, 11-member Corporate Affairs practice.Notable clients: Taco Bell, Experian, Citadel, Western Union, United Arab Emirates Ministry of Foreign Affairs, USAA, Toyota, PepsiCo, General Electric, General Motors, Bosch, Aurora Prize for Awakening Humanity, and Chase SKILLSGlobal perspective | Reputation | Data-Driven Strategy | Budgeting | Client Relationship Management | Thought leadership | Corporate Communications | Messaging & Storytelling-Blended data & insights with creativity to solve clients' pressing business challenges-Designed strategies that promote brands while protecting reputation and license to operate-Led multi-million dollar accounts, and managed large teams across multiple disciplines and geographies to ensure quality work was consistently delivered on-time, and on-budget- Designed and managed corporate reputation initiatives, CSR campaigns, executive positioning & visibility programs and led company rebranding / repositioning exercises-Led corporate reputation, issues management, stakeholder relations and alliance building, public affairs advocacy and influence campaignsACCOMPLISHMENTS-Navigated sensitive issues as on-site senior counselor for corporate clients. Delivered C-Suite executive counsel, developed and fine-tuned company messaging, narratives and communiques, supported IR / earnings; cultivated working relationships with global business leaders, and secured critical buy-in from stakeholders. -Earned global perspective from several international assignments, including a deployment to the United Arab Emirates to lead a 10-country visibility campaign and capacity build for the Ministry of Foreign Affairs (MoFA). Additional assignments representing government interests include the U.S. Department of Commerce’s Visit America campaign in the UK and Japan.

Mclean, Virginia, Us

Managed the Security IT practice at Merritt Group, Inc., a boutique technology public relations agency, where I led speakers’ bureaus, placed top tier trade and mainstream media, and provided communications counsel to leading security clients such as Check Point Software and ActivCard, Inc. during the tech boom.

Learned the advertising and PR industry at Baltimore’s premier agency. Conducted research and market intelligence, provided on-site event support and program management, and led media relations for clients including the Metal Roofing Alliance and the Maryland Lottery.