Debra Love Email & Phone Number

Los Angeles, California, United States

In this executive leadership role, portfolio entails ownership of the Salesforce platform including Sales Cloud and Marketing Cloud for a team of 10 sales and marketing staff, developing and integrating systems and tools to enhance analytics, processes, and outcomes.• Established Salesforce as the system of record for the financial service, incorporating sales and marketing strategy, compliance, reporting automation, customer journey definition, sales pipeline management, and other revenue enablement functions.Drive high performance and growth among team via the gamification of professional development in Salesforce, structuredand informal recognition programs, consistent team and 1-on-1 meetings, and intentional development/succession planning.

Los Angeles, California, United States

• Responsible for spearheading the implementation of the CRM solution across Sales, Marketing, Business Development, Strategic Initiatives, Compliance, and Treasury divisions.Introduced Marketing Cloud to the organization, connecting with senior revenue leaders and marketing staff to understand all requirements, developing product roadmap, delegating workflow to technical teams to implement, and guiding product rollout.• Built core-level Sales Cloud features, defining and enabling tracking of initial KPIs to begin process of enhancing accountability among sales staff, tracking success of operations, and launching the Synchrony Financial Sales Enablement Universe.• Conducted territory analyses, identifying optimal team size, developing and configuring the user experience, and championing goal setting. Created a roadmap to maintain customer relationships based in best practices, accountability, and performance.• Planned and directed the execution of the annual National Sales Meeting attended by 650+ sales and sales enablement staff, fostering a cohesive environment for effective networking and career advancement.

Walnut Creek, California, United States

• Directed the PLCC to Dual Card conversion campaign, exceeding expectations and driving the transformed population sales to outperform global sales by 50% over all point-of-sales accounts.• Created and managed a Portfolio Segmentation Model identifying 5 core customer segments, delivering strong indicators of brand loyalty, the share of wallet, and communication preferences in order to optimize sales approach and improve conversion.• Directly managed a team of 3 including 2 offshore resources, delegating workflow and guiding consistent professional growth.

Ba, International Finance

International Finance