Debra Love Email & Phone Number

Los Angeles, California, United States

• In this executive leadership role, portfolio entails ownership of the Salesforce platform including Sales Cloud and Marketing Cloud for a team of 10 sales and marketing staff, developing and integrating systems and.
• Established Salesforce as the system of record for the financial service, incorporating sales and marketing strategy, compliance, reporting automation, customer journey definition, sales pipeline management, and other.

Los Angeles, California, United States

• Responsible for spearheading the implementation of the CRM solution across Sales, Marketing, Business Development, Strategic Initiatives, Compliance, and Treasury divisions.Introduced Marketing Cloud to the.
• Built core-level Sales Cloud features, defining and enabling tracking of initial KPIs to begin process of enhancing accountability among sales staff, tracking success of operations, and launching the Synchrony.
• Conducted territory analyses, identifying optimal team size, developing and configuring the user experience, and championing goal setting. Created a roadmap to maintain customer relationships based in best practices.
• Planned and directed the execution of the annual National Sales Meeting attended by 650+ sales and sales enablement staff, fostering a cohesive environment for effective networking and career advancement.

Walnut Creek, California, United States

• Directed the PLCC to Dual Card conversion campaign, exceeding expectations and driving the transformed population sales to outperform global sales by 50% over all point-of-sales accounts.
• Created and managed a Portfolio Segmentation Model identifying 5 core customer segments, delivering strong indicators of brand loyalty, the share of wallet, and communication preferences in order to optimize sales.
• Directly managed a team of 3 including 2 offshore resources, delegating workflow and guiding consistent professional growth.

Ba, International Finance

International Finance