Daniel Díaz

Daniel Díaz Email and Phone Number

Director of Marketing and Audience Strategy @ Bay Area Video Coalition
San Francisco, CA, US
Daniel Díaz's Location
San Francisco, California, United States, United States
Daniel Díaz's Contact Details

Daniel Díaz personal email

About Daniel Díaz

Based in San Francisco, I am a Colombian-British marketing/brand strategist and filmmaker with experience in production, distribution and marketing for projects in Europe, South America and the US.Founder of Latin American documentary platform CiNEOLA and Director of Marketing & Audience Strategy of community media organisation BAVC Media (Bay Area Video Coalition). I'm also a founding member of the Bay Area Media Maker Summit (BAMMS) and fellow of the National Association of Latino Arts & Cultures (NALAC) Leadership Institute.Formerly Director of Marketing & Audience Engagement at the California Film Institute, I have also managed marketing and distribution campaigns for films including SPRING BREAKERS, 12 YEARS A SLAVE, MAN OF STEEL and THE LOBSTER, among others. I have spoken at workshops and festivals on the subject of digital distribution, marketing, crowdfunding and audience strategy, including Film London (UK), Raindance Film Festival (UK), Viña del Mar International Film Festival (Chile), the Festival of Slovenian Film (Slovenia), and Erich Pommer Institut (Germany).Director-producer of JUNIOR TU PAPÁ (True/False Film Fest & FICCI 2024) and ÉLEFAN (Philadelphia Latino Film Festival 2023), a documentary short film about the displacement of London’s Latin American community, producer on award-winning Chilean feature film CAMALEÓN (BFI London Film Festival 2016: Sutherland Award nominee; Seattle IFF 2017: Ibero-American competition) by Jorge Riquelme Serrano and co-producer on award-winning climate-activism documentary FINITE: THE CLIMATE OF CHANGE (FIPADOC 2023 Impact Award winner) by Rich Felgate.

Daniel Díaz's Current Company Details
Bay Area Video Coalition

Bay Area Video Coalition

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Director of Marketing and Audience Strategy
San Francisco, CA, US
Daniel Díaz Work Experience Details
  • Bay Area Video Coalition
    Director Of Marketing And Audience Strategy
    Bay Area Video Coalition
    San Francisco, Ca, Us
  • Bay Area Video Coalition
    Director Of Marketing & Audience Strategy
    Bay Area Video Coalition Oct 2022 - Present
    San Francisco, California, United States
    BAVC Media inspires social change by empowering media makers to develop and share diverse stories through art, education and technology.In this role I'm responsible for the organization’s brand, audience strategy, communications and creative direction; working closely with departments across BAVC Media to ensure that all marketing, design, and content align with the organization’s mission and audiences.Founded in 1976, BAVC Media advocates for those whose stories aren’t being told, and provides the resources for anyone to create and share, and amplify their stories and those of their communities. BAVC Media’s diverse, innovative programs lead the field in media training for youth and educators, technology and multimedia focused workforce development, visually-driven new media storytelling and audio-visual preservation.
  • Cineola
    Founder
    Cineola 2014 - Present
    San Francisco, California, United States
    CiNEOLA is a platform for Latin American stories, connecting audiences with diverse representations of Latinoamérica on film through community screenings, online distribution and original content designed to celebrate Latinx cultures and emerging filmmakers.Launched in 2020 with an online festival, co-presented by the Bay Area Video Coalition, with proceeds benefitting local San Francisco venues The Roxie and Artists’ Television Access, as well as CARECEN SF, a non-profit supporting Latino, immigrant, and under-resourced families in the San Francisco Bay Area.The festival included a line-up of documentary films from across Latin America, in addition to two live Q&As moderated by ‘Jurassic World’ director Colin Trevorrow, actress Daniella Pineda (‘Jurassic World: Fallen Kingdom’) and film writer Carlos Aguilar.CiNEOLA was originally developed as a crowdfunding platform for Latin American filmmakers as part of the government-backed Start-up Chile accelerator program based in Santiago, Chile.
  • California Film Institute
    Director Of Marketing & Audience Engagement
    California Film Institute Nov 2020 - Oct 2022
    San Francisco Bay Area
    Home of the Mill Valley Film Festival, DocLands Documentary Film Festival, Christopher B. Smith Rafael Film Center and CAFILM Education.As chief marketing and brand officer for the California Film Institute, I was responsible for overseeing in-house strategy, marketing, advertising, design, digital media and audience data.
  • Kin
    Director/Consultant
    Kin Nov 2016 - Jan 2022
    San Francisco, Ca & London, Uk
    Consultancy specializing in social and digital strategy for consumer, entertainment, non-profit and tech clients with extensive experience across strategy, copywriting, design, video and content production, audience insights, data analysis, PR, social media management (paid and organic), user acquisition, and engagement initiatives.Clients: Cornerstone OnDemand, Unicef, Pernod Ricard (Absolut, Chivas Regal, Malibu, Beefeater Gin, Havana Club), HAVAS, Dassault Systèmes, Wunderman, Somesuch, Atlanta Film Society, David Lynch Foundation, Netflix’s 'Calibre', Bulldog Film Distribution, and Team PR, among others.
  • Unicef Uk
    Consultant, Reactive Content
    Unicef Uk Jul 2019 - Nov 2019
    London, United Kingdom
    Led a digital innovation project around reactive content strategy, responsible for devising and implementing a methodology to determine the effectiveness of reactive social media content for digital fundraising. Worked closely with a variety of stakeholders and teams across the organization, including Advocacy, Brand Strategy, Disaster Risk Management, and Research. Responsible for identifying insights and trends among target audience segments, collaborating with producers to create tailored assets (video and static) on issues such as climate change, immunization, malnutrition, and education before distributing them to key audience segments through social media channels.
  • Somesuch
    Head Of Marketing & Pr (Interim)
    Somesuch Feb 2019 - May 2019
    London, United Kingdom
    Somesuch is an award-winning production company specializing in high quality, narrative-led commercials, music videos, and cinema. Closely partnered with Anonymous Content in the US, the company behind 'The Revenant', 'Birdman', 'Spotlight', and 'True Detective', among many others.Responsible for overseeing the company’s marketing and PR activity, including social media, production of marketing content, and film distribution and festival strategy.
  • Laberinto
    Producer
    Laberinto Dec 2014 - Dec 2018
    Santiago, Chile & London
    Laberinto is a film production company based in Santiago, Chile.Producer on CAMALEÓN by Jorge Riquelme Serrano (2016 BFI London Film Festival - Sutherland Award nominee; 2017 Seattle International Film Festival - Ibero-American competition).Attended and participated in international festivals, markets and co-production forums including Cannes Marché du Film, Berlin EFM (co-production market visitor program), Toronto International Film Festival, San Sebastian Film Festival, BFI London Film Festival, Malaga Film Festival MAFIZ co-production forum and Seattle International Film Festival.CAMALEÓN is an award-winning psychological thriller following a day in the life of couple Paula and Paulina in their summer home. The arrival of an unexpected guest from the previous night’s party interrupts their intimate day together, triggering a shocking transformation that reveals the darkest recesses of the human mind. Starring Gastón Salgado, Paula Zúñiga, Paulina Urrutia, and Alejandro Goic (The Club, No, Gloria, The Maid).
  • We Are Colony
    Head Of Audience Marketing
    We Are Colony Mar 2015 - Nov 2016
    London, United Kingdom
    Led the marketing and brand strategy for a global film streaming start-up, building and managing the platform’s marketing team. The role involved overseeing growth, film marketing, community management, performance data analysis, experiential events, user research, content strategy, PR and communications, and advertising.Over 12 months, we saw 369% growth in paying users, resulting in customers in over 100 countries. I was also part of the senior leadership team which led a research study funded by the European Union on the use of open data sources and analysis in marketing and digital content distribution.Oversaw distribution of 99 feature and short films including exclusive special edition releases of ‘For the Love of Spock’ (Global), ‘Backstreet Boys: Show ‘Em What You’re Made Of’ (Global), and ‘The Lobster’ (UK & Ireland). Working closely with filmmakers and distributors including Gravitas Ventures, Film4, Altitude, Signature, Picturehouse, and Peccadillo Pictures.Nominated as Rising Star in UK film marketing at 2016 Screen Awards.
  • Organic Marketing
    Social Media Manager (Freelance)
    Organic Marketing Jun 2014 - Jul 2014
    London, United Kingdom
    Campaign management, copywriting, design, content strategy, analysis and events for films such as ‘Need For Speed’ (eOne) and ‘Cold In July’ (Icon).
  • Think Jam
    Social Media Strategist
    Think Jam Feb 2013 - May 2014
    London, United Kingdom
    Managed social media strategy, creative, and insights at an award-winning film and entertainment marketing agency. Responsible for pitching and ideation behind social media campaigns, including content strategy, community management, copywriting, design of marketing assets, audience insights, performance analysis and events for theatrical and home entertainment releases including 12 Years a Slave, Man of Steel, The Hobbit: The Desolation of Smaug, The Hunger Games, Spring Breakers, Filth, Machete Kills, Edge of Tomorrow, The Secret Life of Walter Mitty, Wicked: The Musical, Harry Potter Studios, and more.Responsible for driving the use of research and data throughout the social media process and developing social insights, running internal and external training as well as best practice within the PR team. This involved creating bespoke social insights and analytics reports for clients such as Warner Bros for events such as Comic-Con and key announcements (e.g. trailer releases, film news, casting decisions, etc.).
  • Hall & Partners
    Digital Strategy Executive
    Hall & Partners Jan 2012 - Feb 2013
    London, United Kingdom
    Responsible for solely developing the use of social media data and insights within a brand strategy and communications research agency. This was a new role created specifically for me.Included social media listening for brands and specific campaigns in order to provide context, supporting quantitative research projects and proposals. Evaluating social and digital campaigns, identifying key themes, and audience sentiment while measuring the impact on brand perception. Clients included Skype, Kellogg’s, UEFA, and Tesco, among others.Responsibilities:- Social media analysis of conversations surrounding brands and campaigns- Using social media research in order to provide context and support quantitative research projects and proposals- Evaluating social and digital campaigns, identifying key themes in conversation taking place online around our clients and measuring the impact on brand perception- Providing company-wide training sessions and support on the use of social media in research, and driving its use throughout the company- Driving best practice in the analysis of social media trends and the application of this analysis to informing client planning around their use of social media- Assisting in the development of research approaches to help clients measure and optimise their social media and digital marketing assets- Researching and identifying social media insight tools
  • Hall & Partners
    Account Executive
    Hall & Partners Sep 2011 - Jan 2012
    London, United Kingdom
    Quantitative research, analysis and account management responsibilities
  • Illuminas
    Research Executive
    Illuminas Aug 2009 - Sep 2010
    London, United Kingdom
    Graduate position within a brand and market research agency.- Proposal writing, conducting both qualitative and quantitative analysis on findings and writing presentations and debriefs- Conducting depth interviews (face to face and telephone) and moderating focus groups- An integral part of the company’s Social Media Task Force, created to keep the company up to date in all social media developments and potential methodologies for use in research
  • Ewaterways.Com
    Video Editor / Website Assistant
    Ewaterways.Com Feb 2009 - Aug 2009
    London, United Kingdom
    - Editing and encoding marketing videos for use on the website and cruise shows- Creation and management of the eWaterways YouTube channel- Cataloguing, researching and maintaining website content and media
  • Impact Media
    Intern
    Impact Media Jun 2007 - Aug 2007
    Madrid, Spain
    Research and market analysis, contacting clients and foreign medias requesting feedback on publications, data entry and providing logistical support to colleagues abroad

Daniel Díaz Skills

Customer Insight Market Research Marketing Strategy Digital Media Social Media Digital Strategy Video Editing Photoshop 3d Modeling Sysomos Quantitative Research Brand Development Social Networking Market Analysis Account Management Integrated Marketing Consumer Behaviour Social Media Marketing Content Strategy Copywriting Digital Marketing Crowdfunding Short Films Independent Film Marketing Strategy Management Public Relations Marketing Communications Entertainment Online Advertising Start Ups Analytics Advertising Film Publicity Online Marketing Facebook Marketing Growth Strategies Influencer Marketing Retargeting Pay Per Click

Daniel Díaz Education Details

Frequently Asked Questions about Daniel Díaz

What company does Daniel Díaz work for?

Daniel Díaz works for Bay Area Video Coalition

What is Daniel Díaz's role at the current company?

Daniel Díaz's current role is Director of Marketing and Audience Strategy.

What is Daniel Díaz's email address?

Daniel Díaz's email address is da****@****ail.com

What schools did Daniel Díaz attend?

Daniel Díaz attended University College London, U. Of London, The University Of Edinburgh.

What are some of Daniel Díaz's interests?

Daniel Díaz has interest in Children, Design, Digital Media, Social Media, Technology, Semiotics, Crowdfunding, Data, Startups, Independent Film.

What skills is Daniel Díaz known for?

Daniel Díaz has skills like Customer Insight, Market Research, Marketing Strategy, Digital Media, Social Media, Digital Strategy, Video Editing, Photoshop, 3d Modeling, Sysomos, Quantitative Research, Brand Development.

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