Pradeepa Jeeva Email & Phone Number

Colombo, Wp, Lk

United States

Colombo, Sri Lanka

Jeeva Productions prides itself on creatively leveraging digital and guerrilla marketing strategies to curate and create bespoke solutions for mission-driven companies, nonprofits, and small to medium-sized businesses.• Integrated marketing expertise for social impact campaigns to increase awareness, impact and participation. • Increased brand presence on digital networks/channels by partnering with key talent and targeting highly desirable niche audiences.• Developed and produced original content with specific calls to action to increase campaign participation. • Negotiated contracts with talent, secured online distribution for original content, created production budgets and executed social media campaigns.• Developed and executed multi-platform digital campaigns for the following organisations: - The National Campaign to Prevent Teen and Unplanned Pregnancy (http://bedsider.org).- Legacy for Health (http://thetruth.com). - The International Republican Institute.• We also consulted on international business operations for Hyderabad-based GURU Films, and oversaw digital media strategy and execution for Cyberhedge (now Intanjic).

Colombo Sri Lanka

TV Derana is a Sinhalese and English language terrestrial and digital TV network, and one of Sri Lanka’s largest media companies. • Launched MOGO Animation Studio – from story development, to key hires and pipeline implementation, using Vicon motion capture, Maya, and the Unreal Engine.• Consult on the production of all digital properties under the Derana brand (Pulse.lk, Nadi.lk and Idea Hell Studios).• Develop and execute training on process, selling digital content and strategy.• Create and market original content across all digital platforms.• Implement quality control procedures to ensure all content is relevant to the brand and franchise.

Cape Town Area, South Africa

Snake Nation is a disruptive media and monetization company operating out of Atlanta, Georgia, and Cape Town and Johannesburg in South Africa. • Researched youth behaviour and culture in Senegal, Burkina Faso, Nigeria, Uganda and Kenya for Planned Parenthood’s global initiatives.• Developed and pitched a youth brand that keeps young people at the centre of messaging, execution and distribution for discussion on sexual reproductive rights. • Lead a 9-month pilot program in Burkina Faso to oversee the recruitment and training of 100 youth (aged 17 to 24) in production, editorial, brand, guerrilla marketing and technology.• Developed and pitched content around African and African-American millennials to brands and distributors.

Greater New York City Area

Acumen is a social impact investment fund with 92 portfolio companies in developing economies. I am one of twelve Global Fellows selected in 2017 from a worldwide pool of 1500+ applicants. I was placed at UTMT (Under The Mango Tree), in Mumbai, India, where I worked directly under the CEO to launch UTMT's marketing department.

Mumbai Area, India

UTMT is a hybrid social enterprise that promotes beekeeping to increase agricultural productivity and provides market access to enhance income and improve the livelihoods of marginal farmers in India. As an Acumen Global Fellow, I was placed at UTMT for my 1-year placement at a social impact company.• Built and led UTMT’s marketing department to achieve excellence across marketing functions including content, demand generation, social media, influencers, website ecommerce and email. • Developed and managed the growth strategy for each digital platform. • Sought out strategic partners to generate brand awareness throughout new markets in India. • Connected tribal farmers in India to the marketing strategy of UTMT’s organic honey – creating stories, and generating buzz to tell a holistic story around UTMT, Acumen, tribal farmers and beekeeping.

Greater Los Angeles Area

Los Angeles, Ca

Owned by Warner Bros, Machinima was a digital entertainment network focused around video gaming and internet culture. Machinima managed content creators and created original content for YouTube and social media. • Identified digital influencers to develop scripted and non-scripted series around gaming and fandom for Verizon go90, Vessel, YouTube and social media platforms.• Strategy and development of Machinima’s Spotlight program to identify and develop new digital talent.• Pitched and green-lit original series for Verizon go90 with a cross-platform digital marketing strategy.• Oversaw development budget for series and productions for Verizon go90’s talent-driven content.

Hyderabad Area, India- Los Angeles, Ca

North Hollywood

Toby Turner (Tobuscus) is a YouTuber with 14 million subscribers and over 3.8 billion video views over his three YouTube channels. I oversaw day to day operations of Toby Turner's YouTube networks, brands and production studio. • Negotiated and executed brand and sponsorship opportunities on behalf of Tobuscus Inc.• Facilitated all vendor agreements and process for the Tobuscus Adventures mobile game.• Managed QC team and worked closely with animators and game developers on delivering all assets for Tobuscus Adventures mobile game for IOS.

Jaffna, Sri Lanka

Led by former Olympic athlete, Dr Nagalingam Ethirveerasingam, the SERVE Foundation launched e-curriculum initiatives to better serve Tamil youth based in the Northern parts of Sri Lanka.• Led creation of over 200 e-Curriculum courses made with working Sri Lankan teachers. • Planned training and certified 30 Tamil teachers in e-Curriculum production and syllabus creation. • Produced first symposium on educational reform in post-war Sri Lanka.

South Pasadena, Los Angeles

Founded by Justin Lin (Director of Fast & Furious and Star Trek Beyond), the YOMYOMF Network brought together talent from online and offline arenas. Founding partners included Ryan Higa (nigahiga), Kevin Wu (KevJumba), Chester See, Abdul Khan, Philip W. Chung, Salvador Gatdula, Cash Warren and Baron Davis. The YOMYOMF YouTube channel was one of the first channels to be funded by YouTube, as part of its original channels venture.• Network gained 500K subscribers in first week of launch.• Oversaw budget on 30+ productions.• Produced up to 3 web series per month with predominantly under-cast leads.• Brought in over $250K in brand sponsorships.

Manhattan , New York City

-Negotiate terms of agreement on behalf of talent-Route and book national tours-Produce weekly live events throughout New York City

Los Angeles, California

National Commercials: Dove National Print and Commercial, UFC , PNC Bank, Orangina, Trust Bank (Russia), HP Ultra Book (Korea), Callaway Golf, Ubisoft, Ciroc Vodka w/ P. Diddy, Verizon, Hyundai (Korea)Music Videos: Justin Timerlake & Timberland "Carry Out" , Justin Bieber & Christ Brow "Next 2 You", Keith Urban " Long Hot Summer", Lady Gaga,-Casting Director-Ran day to day operations of DK Casting -Opened and built DK Castings studio

Atlanta, Georgia

National Tour- North America

GTM is an award winning 360° marketing and branded entertainment agency with expertise in trendsetting global culture.I worked as tour manager for the truth® campaign on the AND1 Mixtape tour, Tony Hawk’s Boom Boom Huck Jam, Rock The Bells, Dew Tour, Ball4Real and Guerrilla Marketing across 48 states. • Produced live events for 35+ city national tours• Managed marketers, drivers, trucks, merchandise, sponsor relations and vendors at all tour stops. • Strategized and executed live event interactive experiences between consumers and brands.

Brooklyn, New York City

Founded by DJ Rekha, Sangament was a production company that produced live concerts and provided music consulting services to record labels, cultural institutions, media companies, and corporations.• Planned routes and booked national tours.• Produced weekly live events throughout New York City.• Managed all social media and online presence for talent. • Negotiated terms of agreement on behalf of talent.• Coordinated all artist travel, back-line requirements and event logistics.

Minneapolis, Mn

Diaspora Flow was a nonprofit dedicated to connecting communities of colour through artistic expression and supporting young artists interested in pursuing their own vision of arts and activism. • Executed over 20 workshops for artists to create sustainable business.• Curated and produced over 30 events that connected artists with venues and resources. • Wrote and received grants to fund Diaspora Flow’s operational costs.

Greater Minneapolis-St. Paul Area

High School for Recording Arts is a public charter high school located in Saint Paul, Minnesota. The school pioneered the idea of connecting with at-risk students through a hip-hop music program.• Developed and taught an elective course, “Art in Resistance”, supervised by a licensed teacher.• Created opportunities for youth with small business and community leaders.• Provided support for teachers in curriculum development and execution.