Deepak Agrawal Email & Phone Number

Mumbai, Mh, In

Pune, Maharashtra, India

• Working on an ongoing end-to-end BI project for a USA-based pharmaceutical client specializing in dermatological treatments and skin care products. The project involves the development of automated reports and interactive dashboards of global marketing/CRM data from various channels for the B2B and B2C lines of business of 2 brands. It also involves post-implementation support for one LOB of one brand.

Pune, Maharashtra, India

• Automated reporting and interactive visualizations of marketing/CRM data for clients from domains like beverage manufacturing, FMCG, and travel & hospitality using Datorama/Tableau.• Harmonized the data from different marketing channels like paid display/search/social, CRM, and Google Analytics to generate the executive summary for the client's top executives.

Pune, Maharashtra, India

• Built an end-to-end model for scoring the potential customers using both logical and ML techniques of Regression & Classification to create segments for running personalized and targeted marketing campaigns for one of the leading car brands in India.• Optimized a data-driven and ML-based conversion probability mechanism to provide a score to everyone coming to the website or application of one of the leading eCommerce platforms in India.

Bachelor Of Technology, Electrical Engineering

Post Graduate Program, Data Science And Engineering