• Go-to-market strategies – owned and executed product marketing for company products by developing product positioning and messaging; also worked with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition• Sales enablement – communicated the products' value proposition to the sales team and developed the sales tools that support the selling process of products. Helped sales teams through the sales cycle with relevant messaging and tools• Marketing programs – led a team of vertical marketing managers to develop various email, webinar and other online marketing programs for their various campaigns• Product launch – worked with the product management team in product launch planning and managed the cross-functional implementation of the plan• Market intelligence – conducted ongoing market research and gained expertise about buyers, how they buy and their buying criteria; be the expert on competition• Collateral creation – owned the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, customer case studies, demos, and training materials) to communicate the value proposition of products and solutions to customers, prospects, and the sales team

• Built valuable relationship with distributors/ retailers and company by clearing any doubt/ confusion and providing solutions to any issue within a reasonable time frame• Ensured appropriate MIS reporting to Head Office and centralized MIS team• Improved distribution width and expanded dealer infrastructure & appointed new channel partners• Handled a team of approx. ten people and focusing on their day-to-day activities to achieve targets• Conducted various marketing activities and training sessions to motivate alternate channel partners and to educate customers about new schemes• Ensured strategic brand presence at all customer touchpoints by analyzing past sales trends• Ensured that the distributors/ retailers maintain adequate stocks of company products and merchandise as per norms• Complied with policies & processes with reference to sales function and training team members to keep them up to date with plans & process improvements • Ensured the availability of required manpower at distributorships and monitor their conduct/ behaviour