Heading Audio Pod, Gaming and Smart Home Automation

Heading a POD of Audio and Gaming

Audio Category

Gaming Laptops|| Consumer Laptops

• Manage & Grow distribution business with P/L responsibility for Rajasthan (Business: 320 million INR, Growth:9%)• Maintain & Excel in the Retail KPIs for the 22 stores (Achieved L2L growth of 8% for AW17, 29% for SS18, 2018-19 : 22%) • Collaborating with merchandisers through Category Buying and Planning, Logistics, Visual Merchandising, Marketing, Project and Retail Business Development for achieving targeted growth• Responsible for region's P&L, Franchisee ROI, sales growth, talent management and operational efficiency at stores• Engagement and management of various stakeholders such as franchises, landlords, and other key business partners• Conceptualization of consumer schemes run in all the cities in Rajasthan and target-linked dealer incentive schemes • Plan and Implement BTL & ATL activities at minimum cost with higher conversion • Planning for achievement of volume and market share growth • Conduct stock analysis and stock rotation to ensure high sell through that yields high ROI for the Stores

•Tracked & Resolved issues hindering the digitization of Complaints & Claims process•Created model to sync Salesforce.com, BPO(outsourced) and CEAT, to ensure company’s vision for digitization•Designed a model for incentivizing dealers for warranty registration to ensure registration over 80%,•Created SOP and Manuals for digitized Complaints & Claims process •Bench marked the digitized system with global giants and did the user testing for the implementation•Performed internal and external marketing for the adoption of Digitized Complaints & Claims process

E-commerce start-up with a new and innovative concept to take grocery, fruit and vegetables online Created and Executed ROI driven marketing activities through various channels – SEM, SEO, Email Marketing, Display Marketing, Affiliate Marketing, Alliance Partners, Telecalling, Mobile Marketing, Social Media Initiated and Monitored marketing campaign for TG to increase the customer base Managed complete online and digital marketing along with sales conversion  Managed successful arrangement with Carrefour India and Metro Cash & Carry to act as pseudo warehouse which ensured smooth operations Analysed Sales reports regularly to• Ensure profitability for the categories• Design campaigns for Products/Categories• Stock fast moving products to increase profitability Improved customer experience by reviewing customer feedback  Maintained the growth of each individual categories to reflect increase in sales, orders and GMV. Forecasted, monitored, and reported on personal care and grocery category. Measured top of the funnel , conversion rate and overall transactions for the complete category