Creative Director And Production Head
Basecamp India Communications Pvt. Ltd.
Goregaon (East), Mumbai
Be it a print campaign, a photo shoot or any pre/ post-production work, or what we call as ATL or BTL, as a creative director, I use my creativity, organisational skills, the ability to liaise with clients, production houses at all levels and the technical knowledge to manage the entire direction process. In charge of all creative decisions made with other core team members, from concept to the completion.Exceptional skills of observation, stamina to remain alert and focused. Good sense of visual composition, perspective and other attributes to good design, excellent organisational skills and a practical approach to work, being able to think on my feet and respond quickly to changing circumstances, excellent communication skills, diplomacy and sensitive when working with a team, ability to lead projects from concept to completion - to collaborate and work as part of a team, ability to hire, develop, manage the creative team. Supervise and train employees when and wherever necessary. Organizing, prioritizing, and scheduling work assignments with the client and external resources like production houses for TVC's and brand films, printers, packaging developers for prototypes, exhibition designers, photographers, are some of the things that currently entail my work.