Deepak Raina Email & Phone Number

Professional SummaryExperienced Business Head with a robust history in the entertainment industry, possessing a diverse skill set spanning business strategy, P&L management, consumer behavior analysis, content evaluation, product development, and brand management. Proven track record in driving business growth, identifying opportunities, and implementing strategies that optimize performance and profitability.Current RoleAs a Chief Channel Officer & Strategy Head, I have been responsible for delivering on key metrics and spearheading various initiatives:• Viewership Goals: Achieved 95% of viewership goals through meticulous planning, execution, and tracking.• Revenue Maximization: Generated Rs 60 Cr in revenue opportunities.• P&L Management: Managed and planned for a movie cluster with a topline of Rs 800 Cr.• Content Strategy: Oversaw the content lifecycle to maximize revenue and longevity.• Marketing Strategy: Developed comprehensive marketing frameworks for on-air and off-air promotions, including evaluation metrics.• Media Budget Allocation: Directed strategic media buying initiatives, increasing customer conversion by 20%.• Technology Implementation: Implemented the AI/ML-based Movie Optimizer tool, enhancing movie library utilization and viewership.• Cost Reduction: Developed data-driven movie syndication criteria, reducing the cost per movie by 10%.Previous ExperiencePrior to my current role, I spent eight years at TAM Media Research, progressing through various roles to Associate Director in the S-Group:• Consultancy Services: Delivered customized research solutions through consulting projects for TV/radio broadcasters, publications, production houses, financial institutions, and auditing firms, generating Rs 30 Cr in revenue.• Team Management: Led a diverse team of 15 people across different geographies and functions.• Product Rollout: Successfully launched the News Content Track, a syndicated product.• MIS Project Implementation: Executed a significant MIS project worth Rs 10 Cr for print clientele.Professional PhilosophyCommitted to driving organizational success through strategic thinking and execution, I thrive on achieving results and delivering value. I excel in dynamic environments, collaborating with cross-functional teams to deliver innovative solutions and exceed business objectives.Connect with me to explore opportunities, share insights, and collaborate on projects within the entertainment industry and beyond.

Listed skills include Content Management, Content Strategy, Marketing Strategy, New Product Ideas, and 9 others.