Deepak Shetty Email & Phone Number

United Arab Emirates

United Arab Emirates

Brands: Friesland Campina (Rainbow & Coast Milk), Perfetti Van Melle ( Mentos/Smint/Chupa Chups), Kimball, Quaker Oats, Batchelor Soups & 3M Autocare. Key Result Areas: • Deliver on Annual targeted Volume, Profitability (GP Net), Market Share and Receivables (DSO) objectives for each Brand/Division.• Prepare Annual Business Plan to forecast resources and other building blocks to achieve Business Objectives.• Prompt & Efficient Inventory/Receivables management, to ensure… Show more Brands: Friesland Campina (Rainbow & Coast Milk), Perfetti Van Melle ( Mentos/Smint/Chupa Chups), Kimball, Quaker Oats, Batchelor Soups & 3M Autocare. Key Result Areas: • Deliver on Annual targeted Volume, Profitability (GP Net), Market Share and Receivables (DSO) objectives for each Brand/Division.• Prepare Annual Business Plan to forecast resources and other building blocks to achieve Business Objectives.• Prompt & Efficient Inventory/Receivables management, to ensure Cost of Capital is maintained within agreed parameters.• Business Reviews with top trade partners.• Undertake regular trade audits to ensure that Distribution, Merchandising and Visibility KPIs are continuously measured and corrective action (if any) are taken promptly. Evaluate ROI of investment.• Ensure dominance of core skus in every outlet/channel and increase the distribution footprint and trade penetration of other/tactical skus.• Evaluate competition activities and observe trade/consumer trends.• Lead, Manage & Develop a cross-section of team , comprising of Sales/Merchandising, Admin & other Support functions.• Monthly/Quarterly objective setting & Reviews for all direct reportees.• Liaise and participate with HR on all recruitment matters.• Conduct periodic training & development courses to address varying needs of different levels of team skills/expertise.• Conduct annual PDRs( Performance Development Reviews) to reward and recognize top performers and identify potential candidates for succession planning• To continuously maintain (and improvise) the mutual working relationship with all Brand Principals.• Ensure all Sales and Marketing plans are promptly executed in line with set objectives and measure/feedback results to improve on learning.• Work closely with Principals on the development of Business Plans in the various trade channels to stay ahead of competition. Show less

United Arab Emirates

KEY RESULT AREAS• Integrate all Marketing and Sales efforts and resources, to achieve synergies in realizing the set objectives in the yearly business plan on Volume, Distribution, Profit, Market Share and Spend.• Develop a pleasant and harmonious commercial working relationship between trade channels and my team.• Drive individual brand distribution and market share targets in each segment through very clear alignment , SMART objective setting, tracking &… Show more KEY RESULT AREAS• Integrate all Marketing and Sales efforts and resources, to achieve synergies in realizing the set objectives in the yearly business plan on Volume, Distribution, Profit, Market Share and Spend.• Develop a pleasant and harmonious commercial working relationship between trade channels and my team.• Drive individual brand distribution and market share targets in each segment through very clear alignment , SMART objective setting, tracking & measurement.• Raising the bar and driving team efforts towards negotiating robust business development agreements and customer business plans.• Working closely with Sales team in achievement of their objectives. Lead, Coach, Manage and Develop the Sales & Merchandising team.• Gold standard execution of all local/central brand and trade marketing initiatives.• Setting benchmarks objectively to achieve excellence in availability of displays.• Achieve the forecasting accuracy and adhere to set procedures. • Audit all in market trade spend to maximize the return on every investment.• Periodic training and development of sales team on relevant Sales and Marketing modules. Show less

United Arab Emirates

Brands: Friesland Campina (Rainbow & Coast Milk), Perfetti Van Melle ( Mentos/Smint/Chupa Chups), Key Result Areas: • Deliver on Annual targeted Volume, Profitability (GP Net), Market Share and Receivables (DSO) objectives for each Brand/Division.• Prepare Annual Business Plan to forecast resources and other building blocks to achieve Business Objectives.• Prompt & Efficient Inventory/Receivables management, to ensure Cost of Capital is maintained within agreed… Show more Brands: Friesland Campina (Rainbow & Coast Milk), Perfetti Van Melle ( Mentos/Smint/Chupa Chups), Key Result Areas: • Deliver on Annual targeted Volume, Profitability (GP Net), Market Share and Receivables (DSO) objectives for each Brand/Division.• Prepare Annual Business Plan to forecast resources and other building blocks to achieve Business Objectives.• Prompt & Efficient Inventory/Receivables management, to ensure Cost of Capital is maintained within agreed parameters.• Business Reviews with top trade partners.• Undertake regular trade audits to ensure that Distribution, Merchandising and Visibility KPIs are continuously measured and corrective action (if any) are taken promptly. Evaluate ROI of investment.• Ensure dominance of core skus in every outlet/channel and increase the distribution footprint and trade penetration of other/tactical skus.• Evaluate competition activities and observe trade/consumer trends.• Lead, Manage & Develop a cross-section of team , comprising of Sales/Merchandising, Admin & other Support functions.• Monthly/Quarterly objective setting & Reviews for all direct reportees.• Liaise and participate with HR on all recruitment matters.• Conduct periodic training & development courses to address varying needs of different levels of team skills/expertise.• Conduct annual PDRs( Performance Development Reviews) to reward and recognize top performers and identify potential candidates for succession planning• To continuously maintain (and improvise) the mutual working relationship with all Brand Principals.• Ensure all Sales and Marketing plans are promptly executed in line with set objectives and measure/feedback results to improve on learning.• Work closely with Principals on the development of Business Plans in the various trade channels to stay ahead of competition. Show less

United Arab Emirates

Brands Handled: Complete Master Foods Brand Portfolio i.e. Mars & Galaxy Confectionery, Ice-Creams & Biscuits, Uncle Bens & Dolmio Food range, Pedigree & Whiskas Pet Care Key Result Areas: • Complete responsibility and ownership for achieving the set financial and qualitative objectives for the cross section of trade channels across UAE. Managing a business which comprised of 40% of total company turnover, by motivating, coaching, leading and directing the Sales &… Show more Brands Handled: Complete Master Foods Brand Portfolio i.e. Mars & Galaxy Confectionery, Ice-Creams & Biscuits, Uncle Bens & Dolmio Food range, Pedigree & Whiskas Pet Care Key Result Areas: • Complete responsibility and ownership for achieving the set financial and qualitative objectives for the cross section of trade channels across UAE. Managing a business which comprised of 40% of total company turnover, by motivating, coaching, leading and directing the Sales & Merchandising team.• Gold standard execution of all sales and marketing plans.• Conceptualizing trade marketing activities, theme promotions e.g. back to school, DSS, DSF, Eid, etc to capitalize on the activity -driven & impulse nature of chocolates and confectionery, besides driving monthly volume building promotional plans.• Responsible for driving and achieving Excellence in Availability and Displays.• Setting the bench marks and mobilizing team and resources in achieving robust bdas in line with company directives.• Profitably managing the coverage and productivity of all routes.• Frequent field visits to identify areas for improvement and develop training plans.• Development and execution of training and coaching programs for the distributor sales & merchandising team.• Managing forecast and supply chain in line with budgets.• Achieving targeted market share in each category.• Managing distributor (Transmed) efficiency and performance Show less