Deepali Aneja Email & Phone Number

Amsterdam, North Holland, NL

Bangalore, Karnataka, IN

Bangalore, Karnataka, IN

• Own end to end marketing strategy and program management of e-commerce calendar along with campaigns across various channels
• Building customer and consumer understanding, identifying their barriers and triggers to purchase, and inculcating the key insights to have a successful campaign around it. One such campaign is The Grand Trellion Sale.
• Worked on Private label launch plans along with refining the brand value proposition (including the innovation pipeline, pricing strategy, packaging & promotional framework)
• Understanding business requirements, customer insights and revenue opportunity to breakdown and prioritize marketing calendars/events
• Leading core brand strategies from formulating core campaign ideas to cross functional alignment and take ownership of successful execution across all the channels.
• Brainstorming with the content strategy team & creative teams to work out how consumer/ category insights feed into communication strategy and fine tune creatives for better impact on brand and business goals.

• Build roadmap to expand referral based business globally (in US,Canada,Singapore etc) by focusing on B2b & consumer retail sales
• Targeting international audience by understanding client requirements & providing customized solutions as per our available product range.
• Revamped and aligned social media theme with brand’s logo, message and theme to follower taste and trend.
• Optimised website presence and analyzed geographical hotspot to prioritise marketing budget and engage with customer base with similar interest level.
• Keeping up with the latest market trend, tapping trendsetting designs to manufacture Outfits.
• Improved gross profit by 15% per outfit by tapping, negotiating with vendors to build long and sustainable relationships.

Gurugram, Haryana, IN

• Worked closely with the Affiliate Brand Manager and Corporate Communications to develop the Brand’s overall PR strategy.
• Identified the different audience groups such as developers, C level executives, industry verticals, and grow brand awareness among the communities by developing campaigns across earned, owned, and paid channels.
• Collect and act on data and feedback to evaluate brand work and inform on upcoming initiatives.
• Advised Brand teams on influencers content strategy and development, which was led by Consumer Engagement Managers, or Marketing Managers.
• Worked with agency to assess the ROI performance of our digital presence
• Identify new channels for customer acquisition, performance marketing and digital marketing.

Chicago, US

• Working closely with corporate PR, business stakeholders, field sales managers and the PR agency, driving positive press coverage and delivering a greater ‘share of voice’ across both traditional and non-traditional.
• Co-developed and implemented yearly marketing and communication plans and a 5lac+ budget per month for various areas within the hotel
• Analysing, exploring upselling opportunities & providing solutions to sales account managers.Closely monitor social trends and social campaigns to integrate ideas into the larger campaign frameworks.Collecting insights.
• Managed creative development and execution of marketing campaigns Maximised ROI performance and provided performance review of campaign initiatives.
• Handled brand feedback across all OTAs. Worked with the Guest experience Team to cross verify review concerns, highlight it to concerned department heads and provide custom built responses to guest reviews
• Ideated and executed multiple social events to improve brand presence in the Tri-city.

Mohali, Punjab, IN

• Strategized, implemented and managed all eCommerce initiatives to improve customer acquisition by 25% and scaled revenue to 15 lakhs on monthly basis.
• Managed a team of 12 members of SEO specialist, website developer, graphic designer, data analyst & customer support
• implemented paid search marketing campaigns and budget positions on major search engines resulting in 7X ROI.
• Designed, executed and maintained SEO strategy to ensure top ranking on search engines and increased revenue by 8%.
• Maintained e-mail marketing database and executed campaigns using direct resulting in increased click rate and retention by 5%.
• Responsible for new website launch including layouts, visual appearance, usability and content for all new products acquired.Conducted AB testing to determine best practices and increased conversions by 2%.

Evanston, IL, US

• Worked for one of the biggest Pharma brands for IC of their employees.
• Take ownership of operating business processes and creating client deliverables.
• Managing Sales and Marketing operations of clients on an ongoing basis.Synthesizing data, performing quality checks and creating error free deliverables.
• Understand operating rules, data, and processes.
• Use and updated clearly defined checklists to ensure all process steps are followed.
• Interact with internal teams to resolve any issues with process inputs.

Bcom Hons, Economics

School