Deepika Arora Email and Phone Number

• Create and execute email marketing campaigns• Working with US & UK region clients and also handled Central region projects• Pull list segmentation and ensure timely list import• Optimize campaign performance through A/B testing and segmentation• Develop email and landing page templates in support of business needs• Develop HTML email and landing page templates from scratch• Update existing templates with new copy as per requirement from requester• Measure effectiveness of campaigns / landing pages and optimize• Run reports and prepare analysis for key stakeholders using Marketing Automation, CRM tool and Excel• Manage various projects from scratch as a project head – coordinate with client, development team and third parties• Prepare technical specifications document for client and resources.• Organize weekly status calls to discuss about open as well as upcoming projects• Review results with campaign teams and partner on refining strategies• Day to day management of email & email campaigns.• Management of client expectations and communication.

• Designation: “Email Marketing Executive” for MICROSOFT• Worked for MICROSOFT client using Marketing Cloud and then Exact Target tool for Email configuration and Deployment.• Worked for AAPAC region clients and handled Central region projects also.• Day to day management of email & mobile display campaigns.• Management of client expectations and communication.• Able to set up the deployment, User- initiation, list pull, ETLP, • To work on multiple projects and deliver creative's in a timely manner.• Updating/Revisions for the existing Web pages and Newsletter Layouts/Templates (Content Management).• Expertise level in Photoshop and Dreamweaver as per requirement.• To analyze and understand the business requirements and specifications.• Work closely with Quality Assurance engineers to ensure all Email Newsletters are "Error Free" and ready for deployment.• Testing of email campaigns on different ISP's to confirm on rendering and SPAM conditions.

An entry level position, this job helped me to kick start my career. An environment with colleagues from various continents - Europe, Southeast Asia and Africa helped me to work successfully in teams and get things done.Job Roles:1) Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification2) Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action3) Set up and optimize company pages within each platform to increase the visibility of company’s social content4) Moderate all user-generated content in line with the moderation policy for each community5) Create editorial calendars and syndication schedules6) Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information7) Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

1) research, write and edit web and intranet content from scratch2) write web content based on material supplied by client or employer3) edit print documents for publication online4) edit web pages for on-screen readability5) write material for catalogues 6) proofread final draft of web pages.

-> Writing web content for websites / portals from scratch.-> Editing and Proof reading content once written.-> Writing, editing and proof reading copy for client projects based on the material supplied by them.Writing product descriptions, brand support material etc.-> Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.

1) Write and edit copy for inbound marketing purposes (case studies, blog posts, emails, and enewsletters), as well as for marketing/communications about company products, events, industry news, etc.2) Work closely with subject matter experts and customers to develop compelling messages and content that enhance our brand voice and connect company to both current and potential customers.3) Researche relevant industry, product, and partnership topics to extend companys' reach as an industry resource.4) To Seek external editorial opportunities using knowledge of in-house messaging, case studies, experts, industry knowledge, etc.5) Assist with social media and public relations efforts (write posts for social media channels and press releases, monitor activity, encourage dynamic discussions, etc.).