Deepthi Viswanathan Email & Phone Number

San Francisco, Ca, Us

San Jose, Ca, Us

● Successfully launched a $15M YoY revenue stream with brand-new data product with ~300+ data insights on email, SMS and push notification channels for ~500M MAU resulting in empowered marketing strategies.● Enabled 0-1 Sensor Intelligence, an innovative data science AI-ML solution, to identify 30% of risks and fraudulent activities resulting in 100% increased customer trust.● Instrumented 75% savings for data organization by defining migration strategy and roadmap to GCP BQ.● Championed the successful launch of advanced Customer Communications Relevance, an AI-ML dataproduct, yielding a revenue of $5M YoY.● Built the true horizontal solution for unifying the user behaviour and interaction data with ~1000 featureswhich enabled various vertical use cases like marketing, credit, customer service and risk domains.● Proactively conduct market research and identified new product opportunities for sensor Intelligence withclear roadmap and prioritization while balancing trade-offs resulting in enhanced risk mitigation by anadditional 10%.● Orchestrated the ideation, execution and launch of new products like smart receipts and preferenceproducts with a projected revenue growth of 7% YoY in the US.● Worked with the marketing analytics team to drive deeper insights into campaign performance usingMarketo and Salesforce.● Proficient in performing data profiling using Looker Studio, Informatica to determine the summary of data.

San Francisco, Ca, Us

● Grew the revenue by 26% by creating go-to market and launch strategy of new products in new markets.● Collaborated with data science teams to develop predictive analytics models, enhancing productrecommendations and increasing sales by 10%● Instrumented reduction in storage costs by 50% by leading the data migration to Google cloud.● Built roadmap and requirements for creating business metrics for the C-suite leaders to take strategicbusiness decisions for the growth and engagement initiatives throughout the year.● Effectively transformed BI, Analytics, and performance management from departmental efforts intocollaborative business driven cross organization initiatives for Marketing and Sales.● Proficient in performing data profiling using Informatica to determine data quality and derive summary.

Chicago, Illinois, Us

Managed the planning, implementation and execution of strategic compliance and regulatory business initiatives with peta bytes of data with demerger of Bank of The West and First Hawaiian bank.● Played a key role in delivering successful product integration to evolve compliance rules with clear technical requirements, defining effective product success metrics and elaborate data processing rules.● Introduced quarterly planning initiatives resulting in clear ROI projection of ~25% YoY with compliance integration.● Created visible KPIs for trends and cost savings with master customer data management using credit card and mortgage applications.

Sunnyvale, Ca, Us

Primary responsibilities are to enable LinkedIn’s Talent Organization to quickly access and easily act on data insights as part of their people strategies.Key Role & Responsibilities:• Gather and analyze business requirements, create business functional requirement documents, and work with ETL team on technical designs.• Analyze talent process flows and data of systems and solutions, develop and test analytical solutions to be leveraged by both internal and external clients.• Lead the team to ensure the quality of the deliverables, work with the end user and customer to perform user acceptance testing, and support and analyze the production cases and issues.• Create insightful automated dashboards and data visualizations to track key business metrics.

Chicago, Illinois, Us

Campbell, California, Us

Responsibilities: Involved in Requirement analysis / Understanding requirements.Involved in the decision making process of choosing the right tool for AnalyticsInvolved in the decision making process of choosing the right tool for Change Management Prepare the development standards document and detailed design documents.Developed reports using SSRSDeveloped reports using CrystalCreating queries with T-SQLInvolved in cleaning data using appropriate business rules, profiling rules and loaded the information into target files.Analyzed the requirement and customized the mapping document to cater the need.Enhancements and optimization of SQL stored procedures.Specified the joins and checked the cardinalities.Involved in creating cascading and dynamic prompts.Extensively used calculations, sorting and drill down, Drill up, Drill through, Slice and dice, formatting of BO reports.Hands on experience with Jenkins, a continuous Integration Server.Developed Stored Procedures based on different Business logic using SQL Server 2008Environment & Tools: SQL server 2012, SQL server Reporting Server(SSRS), T-SQL, Business Objects, Crystal Reports, Tableau, Qlikview

Charlotte, North Carolina, Us

Quaero is a leading marketing database solutions provider. They provide analytical services, Campaign tool Implementation, hosted services for marketing groups across several industries such as Financial services, Healthcare, Media, Travel and Hospitality. As a part of the Implementation team, I have am working with clients to develop and maintain their MDM solutions. The team uses Agile approach for project planning. Responsibilities: Daily interaction with client. • Involved in Requirement analysis / Understanding requirements. • Prepare the development standards document and detailed design documents. • Creation of SSIS packages. • Involved in extraction of data from multiple sources such as Oracle DB, MS Excel sheets, Flat files, Sybase, Netezza and moving it to staging area. • Migrating data to Big data with Hadoop • Involved in cleaning data using appropriate business rules, profiling rules and loaded the information into target files. • Analyzed the requirement and customized the mapping document to cater the need. • Enhancements and optimization of SSIS packages. • Enhancements and optimization of SQL stored procedures. • Production support for the SSIS jobs that are already in production. • Developed and created classes and objects with the qualification as dimensions, details, measure and filter conditions. • Specified the joins and checked the cardinalities. • Involved in creating cascading and dynamic prompts. • Extensively used calculations, sorting and drill down, Drill up, Drill through, Slice and dice, formatting of BO reports. • Developed Stored Procedures based on different Business logic using SQL Server 2008 Technologies used: SQL Server Integration Services 2008, SQL Server Analysis Services, Business Objects BO XI R3, SQL Server Reporting Services 2008 R2, Big data,Cubes, Hadoop,HIVE and Crystal Reports XI

Bangalore, Karnataka, In

Client: Xerox Global ServicesSSIS is a platform for data integration and workflow applications. It features a fast and flexible data warehousing tool used for data extraction, transformation, and loading (ETL).Responsibilities:Involved in requirement analysis.• Involved in extraction of data from multiple sources such as Oracle DB, MS Excel sheets and flat files and moving it to staging area.• Involved in cleaning data using appropriate business rules, profiling rules and loaded the information into target files.• Analyzed the requirement and customized the mapping document to cater the need.• Used modular approach to create packages (with parent and child relation)• Performed extensive auditing and logging to track the package execution. Also made use of Check points in order to begin the package execution from the point of failure.• Created event handlers to suit the modular approach.• Extensively used For Loop Container, For Each Loop Container, Sequential Container, Execute Package Task, Send Mail Task, and Data Flow Tasks available in SSIS 2008.Technologies:SQL Server Integration Services (SSIS) 2008JavaSSRSPentaho

Product Management

Computer Science - Bachelor Of Engineering, Mathematics And Computer Science