Develop and oversee scalable and sustainable content marketing strategy designed to drive thought Leadership, brand awareness, lead generation, and sales pipeline. • Develop integrated global activations for every level of the marketing funnel• Drive global impact storytelling strategy• Co-led a strategic partnership with NASA to create an integrated brand awareness campaign rooted in an animated 10 week STEAM education series featuring NASA scientists and astronauts and designed to allow students around the world to see themselves in STEAM careers regardless of background.• Responsible for creative direction, copy and script writing for multimedia content• Managed strategic content calendar, content creation and integrated campaign strategy• Development of keynote presentations delivered by executive leadership at global events.

Developed and executed communications and marketing strategy across a preschool to grade 12 school system including advertising, media relations, crisis management, enrollment marketing, and partnering with CDO on development communications.• Extensive graphic design of annual reports, view books, one-pagers, and various other assets• Responsible for all advertising creative development and campaign strategy• Created and manged visual identity and brand guidelines• Led the redesign of school website to meet best practices and improve user experience• Managed and developed all website and social media content• Created and launched first school mobile app

Responsible for developing and executing the school’s first true marketing and communications strategy as well as overseeing all advertising, public relations, development communications and social media strategy. Also designed and produced all school publications and assets including the annual report, newsletter, and event collateral.• Played key role in developing capital campaign strategy• Managed and developed website content, including RFP process for a redesign in 2013-2014 • Responsible for email marketing strategy, including redesign of the monthly e-newsletter• Developed school social media strategy

Executed communications and marketing strategy, project management, content development, and distribution of web, email, and print communications for all of Tufts undergraduate and professional schools.• Developed organic and paid social media strategy • Core contributor to Tufts Alumni website redesign • Project lead on development of first Tufts Alumni mobile app• Primary copywriter for advancement storytelling• Built strong reputation for superior client service and relationship building across all constituencies as well as with third party vendors