Marketing Manager
CurrentSocial Media and Content Creation Specialist• Led social media presence across 3-4 platforms, crafting and implementing a consistent brand voice that resonated with target audiences.• Created and published engaging content 2-3 times weekly, including posts, stories, videos, infographics, and social media graphics.• Captured and edited behind-the-scenes footage, maintaining high follower engagement and brand loyalty.• Fostered a vibrant online community by actively engaging with followers, responding to direct messages, and managing social media interactions.• Developed captivating captions and oversaw paid social media advertising campaigns, maximizing reach and impact.• Generated comprehensive analytics reports to track social media performance and inform strategy, resulting in continual improvement of content and engagement metrics.• Designed visually striking marketing materials including banners, brochures, spec sheets, email templates, booth designs, signage, digital ads, booklets, and presentations, ensuring alignment with brand guidelines.• Collaborated closely with the Content Manager to develop and execute effective content strategies.• Supported the creation of digital ads and online campaigns, elevating brand presence and recognition.• Stayed ahead of marketing and social media trends, implementing innovative strategies to maintain brand relevance.• Successfully managed multiple projects simultaneously, balancing meticulous planning with flexibility to meet changing priorities.• Demonstrated excellent communication skills in listening to client needs, collaborating effectively with internal and external teams, and delivering exceptional results.• Utilized proficiency in graphic design software (Adobe Creative Suite) and various social media platforms to