In my role at Premiere Advisory Group, I contribute in two key ways. First, I analyze data to craft comprehensive market strategies aimed at increasing brand awareness, credibility, and lead generation. Second, I provide client support by collaborating with cross-functional teams—including revenue, distribution, hotel teams, and digital agencies—to strategically market properties and drive online bookings and revenue growth.Here’s more on how I support PAG and our clients:* Direct cross-functional teams to develop and execute integrated media plans and digital and content strategies.* Audit website UX/UI and work with agencies to optimize websites based on findings to increase engagement, time on site, and e-commerce conversions.* Leverage deep industry knowledge in UX, social proof, content creation, and highly targeted promotions to optimize Conversion Rate Optimization (CRO) across digital marketing channels.* Ensure top-tier service delivery by managing the execution of contracted work, ensuring alignment with client expectations for assigned accounts.* Oversee the optimization of Premiere’s website, content development, social channels, and email marketing to drive audience engagement and attract new clients.* Use data analytics to create targeted content strategies, refine campaigns, and boost lead generation.* Partner with our leadership team to implement Salesforce to streamline operations, enhance cross-functional collaboration, and promote data-driven decision-making.

As a Digital Marketing Consultant, I prioritize determining client needs and business goals by way of in-depth discovery discussions, SWOT analysis, review of brand guidelines, and evaluation of existing marketing channels, and performance metrics. With this deeper understanding of the business, I focus on identifying supportive marketing tactics and associated KPIs then develop roadmaps and timelines to showcase how promotional content may be communicated across all types of digital marketing channels such as organic and paid social media, email and SMS marketing, SEO/SEM, website optimization, and affiliate marketing.Here is a list of a few clients and a high-level view of the work I provided them:* Hynes Home Inspections - Website development, content and marketing strategy* Buckle Bunnie Beautie - Brand awareness, website maintenance, paid social media strategy execution and reporting* Yassah-Rose Early Learning - Marketing strategy* Esports Tower - Marketing strategy

My tasks as an Email Marketing Specialist ranged from creating an email content calendar, sourcing in-house content for timely and themed messaging, providing and reporting on advertising opportunities for partners and sponsors, maintaining list health, creating lead gen opportunities, and reporting on key metrics that offer a story to how we could optimize future sends. My role involved collaborations with many team members across departments such as sales, design, and c-suite.

Led efforts in new client acquisition by developing and publishing content to attract and enhance lead generation across industries such as retail, health & wellness, and beauty.Engaged with prospective clients to understand business objectives and provide tailored recommendations aligned with their goals.Created and presented compelling pitch decks to secure new business, effectively showcasing solutions that meet client needs.Collaborated closely with internal teams to ensure seamless communication of client requirements and coordinate the execution of tailored marketing plans.Developed and refined marketing strategies across website, email, social media and paid advertising to achieve business goals.Executed, monitore, and optimized marketing campaigns to enhance performance and proactively adjusting tactics for optimal impact across website, email, social media, and paid advertising.Delivered comprehensive performance reports to clients, offering actionable insights and recommendations to inform future campaign strategies.

I teaching a 10-week online course to students who join the class for a digital marketing refresher, start-up founders & entrepreneurs, as well as those looking for a career shift into digital marketing from previously unrelated roles. Part of my instruction is to guide students through scenarios where they would think strategically to build and pitch full digital marketing strategies based on their in-class learning of paid, earned and owned marketing channels as well as analytics. It's a collaborative, interactive course with real-time questions, real-life examples, and real feedback to help students achieve their goals no matter their background.

At SIXTY Hotels I oversaw all digital marketing efforts across the brand, 3 NYC hotels, 1 Miami hotel and 1 hotel in Los Angeles. As a young, small and scrappy team, we collaboratively worked with hotels to execute in-house and event marketing to surprise and delight guests prior to arrival and during. I lead our digital and creative marketing agencies to push the envelope in testing new ad creative, verbiage and strategies to bring in new customers and increase customer loyalty.

Corporate Marketing Manager for Denihan Hospitality Group | December 2017 - present- Responsible for parent brand, Denihan Hospitality, and 2 of 4 hotel sub brands, The James Hotels and Affinia Hotel Collection- Provide PR agency feedback on press releases announcing new hotel procurement, official hotel grand opening, and hotel redesign- Work within the James and Affinia brand budgets to support activations, elevated guest amenities, and brand enhancements - Plan/implement new programming across all 3 James hotels; promoted by website, email, social media, cross promotion with partners and influencers, onsite collateral, in-room TVs, digital banners, email signature, and 2-day press event- Increase brand visibility through cross promotional marketing by initiating new partnerships & cultivate existing onesMarketing Manager at The James New York - SoHo | July 2017 - December 2017- As brand ambassador, work with property team to uphold standards throughout the hotel to ensure consistent brand messaging- Closely collaborate with third party bar and restaurant to incorporate inclusive hotel packages and increase restaurant covers- Work with revenue team to discover hidden forecast opportunities and strategize ways to drive rate & occupancy to gain revenue- Speak to post-campaign ROI and introduce upcoming promotions during monthly ownership meeting- Based on shared data, develop and manage business plan and marketing calendar for the coming year - Manage digital agency to ensure tactics are driving qualified new & returning traffic to website ultimately leading to conversions- Oversee creative agency to produce on-brand collateral, photo and video content to support sales efforts and guest needs - Reveal opportunities to improve guest experiences through hotel review sites and guest surveys- Maintain website content and develop promotional email campaigns occasionally using HTML to achieve desired display features

Promoted to Corporate Digital Marketing Manager | January 2017 - July 2017 (7 months)- Vet and procure new partnerships to enhance and promote brand- Strategize loyalty & hotel guest experience initiatives to elevate property's individual market share - Decrease OTA market share by promoting direct booking initiatives & working with digital agency to increase performance of PPC campaigns- Collaborate with Corporate Social Media Manager on creating consistent messaging across all social media channels, blogs, emails, and other marketing assets- Train and provide guidance to 7 Sales & Marketing Coordinators on CMS, marketing best practices, and brand qualityCorporate Sales & Marketing Assistant | June 2016 - January 2016 (8 months)- Assist with overseeing Triumph Hotels' digital marketing agency partner and their efforts in email marketing, paid search and website maintenance- Organize and plan Sales Teams' attendance of industry tradeshows- Oversee smooth integration of third party interface with hotel's property management system- Support Corporate DOSM with planning, reviewing for quality assurance, and launching one of three major brand campaigns - Coordinate 8 simultaneous website migrations along with sustaining full inventory of all digital marketing assets to be transitioned to a new digital marketing partner

- Work with senior team on R&D of new products and services- Produce effective copy for all email marketing campaigns, website content, and sales pieces- Prepare partnership presentations and proposals- Project management all sales and marketing activities- Develop marketing budget and production schedule- Communicate between teams to ensure all tasks among individual projects are moving forward

- Develop marketing strategies and manage multiple client accounts on a day to day basis- Act as point of contact for client's questions or concerns; communicate to content and web team on behalf of the client- Proof and approve all client deliverables prior to presenting to ensure they are of quality and meet brand guidelines- Prioritize and delegate tasks within large client projects and strategically plan to make certain that deadlines and launch dates are met- Establish and enhance best practices used by a fairly new marketing team- Provide demand generation marketing strategy for Hudson Fusion- Continually research industry trends to disperse to the team on optimizing SEO, keywords, content strategy, and more

- Execute email campaigns including copywrite, setup, testing, and list management- Gather and evaluate monthly reports reflecting comp set, social media, and review site rankings to identify areas for improvement- Maintain up-to-date content on property website, multiple third party listings, and social media channels- Design monthly newsletter and customize sales flyers to promote transient and group business- Coordinate and manage industry related events conducted on property- Provide guidance during video and photo shots to ensure quality and brand standards are met- Ensure marketing initiatives progress is in accordance with marketing calendar, social media calendar and yearly budget- Audit old listings as needed, acquire new listings to further target reach- Assist in developing tactics to address concerns and opportunities found within forecast

- Research and identify potential media partners, sponsorships, new leads and relevant publications- Supervise creation of supplemental pieces and registration planning both in advance and during portfolio events- Work with internal and external agencies to ensure work is consistent, high quality, cost-effective; as well as produced and delivered on time within budget- Communicate with several in house departments to ensure production deadlines are met- Create and manage direct mail campaigns including quote requests, scheduling, and delivery- Provide post-campaign reports with key figures showing effectiveness and areas for improvement- Manage CRM system; identify data gaps and needs based on prior campaign performance and business objectives- Maintain brand messaging across all marketing communications including, online and digital content, social media, and continuously focusing on improvement using current SEO best practices- Maintain quality relationships with media partners, associations and third party vendors

- Combine problem solving skills with innovative thinking to enhance best practices used by sales and marketing teams- Suggest ways to improve website functionality to increase e-commerce traffic and conversions- Exude leadership role within sales team; train new and current employees