Deneka Maile Email & Phone Number

New York, United States

United States

New York City Metropolitan Area

-Lead and program-manage the re-launch of the User Love series, a strategic initiative to identify customer pain points and showcase solutions through customer success stories. Secured participation from 25+ SMB and Enterprise clients, driving brand loyalty and conversions-Spearhead a comprehensive marketing strategy to expand the User Love video series to Instagram, including content creation, SMB and Enterprise partnerships, and targeted amplification-Collaborate with account managers and product marketing teams to identify and curate relevant customer references for proposals, presentations, and lead generation activities-Cultivate strong relationships with Google Workspace customers to identify and engage potential advocates to share their comprehensive Google Workspace success stories-Develop and edit User Love digital content using Adobe Premiere Express and Canva to reduce company costs, ensuring brand alignment and customer approval

New York City Metropolitan Area

-Developed and executed multi-channel marketing campaigns across 4 platforms, including social media, for Google Ads’ biggest global moments, generating +$1 million in revenue, reaching 3 million customers-Partnered with 15 cross-functional teams on the development of 9 net new best practices guides to accompany Ads product videos, ensuring product messaging alignment and execution of campaigns, internal and external comms-Project managed landing page creation, asset collection, script reviews with legal and timelines to assist production with the creation of 20 video assets -Analyzed digital content performance to identify growth opportunities and influence stakeholders with data-driven marketing strategies

-Leveraged social media marketing expertise to develop and execute targeted visual campaigns and increasing business by 35%, driving a boost in customer acquisition-Analyzed campaign performance to identify and implement improvements to optimize customer experience, demonstrating a proactive and data-driven approach-Championed customer-centric marketing, driving a significant increase in retention and a 14% boost in loyalty through targeted advocate cultivation strategies

New York, New York, United States

Utilized networking, social-media, and cold calling to onboard new clientele and retain previous customersMaintained booking systems and established loyalty program with clientele while analyzing, tracking, and reporting weekly analytics and KPIsEducated clients on aftercare instructions and products to boost business revenue and regulate infection controlStayed abreast of all latest trends to achieve high quality results and provide exceptional customer serviceBonded individual lash extensions to individual natural lash with liquid adhesive using proper isolation techniques Scheduled all client bookings and established a loyalty system to encourage customer retentionAbided by and stayed up to date on all safety and sanitation protocols provided by New York State and CDC guidelines

New York, New York

-Led the development and execution of multichannel campaigns promoting Trish McEvoy hero products, achieving a 17% increase in foot traffic-Partnered with cross functional sellers to create content addressing key customer pain points and showcasing ROI, resulting in a 10% increase in qualified leads-Developed and implemented a successful customer loyalty program, achieving a 12% increase in repeat business with persuasive messaging and tailoring program components to business needs

New York, New York, United States

-Spearheaded the launch and management of M.A.C. Fulton's first Instagram account, including content curation, KPI monitoring, and promotion of product launches and store events.-Developed and executed marketing strategies to increase Viva Glam product sales and support the MAC AIDS Fund/Annual AIDS Walk, resulting in a 15% increase in sales and a 20% increase in donations.-Managed a team of 12 employees to ensure the successful launch of all Viva Glam products, including tracking business trends and sales data, and developing corrective action plans to meet goals.-Implemented a sales tracking system to improve the accuracy and efficiency of Viva Glam product transaction tracking.-Implemented marketing campaigns for multiple collection launches to amplify across various social media platforms

Brooklyn, New York, United States

Social Work

Esthetics License