Denise Mcdonald Email & Phone Number

Sacramento, California Area

• Consult and collaborate with internal programs to determine communications needs and deliver news and information both program-specific and enterprise-wide.
• Develop messaging strategy and create comprehensive communications plans.
• Collaborate with publications unit to deliver graphics and/or video support depending on client needs.
• Develop key message points, talking points, and fact sheets in support of company initiatives.
• Draft and edit announcements and articles for intranet, external company website, and employee newsletter.

Sacramento, California Area

Projects include magazine articles, press releases and video scripts. Clients: Box 22 Creative, Aquatic Concepts, Wham Video, Yuba-Sutter Chamber of Commerce.

Sacramento, California Area

Responsible for social media content and presence. Music Move Me is about celebrating the healing and inspiring power of music. The universal language of music unites people across all cultures and demographics. It speaks to us, for us and about us.

Delivered promotional messaging re skin care and beauty for SkinStore.com and spalook.com. Editor of bi-monthly online newsletters (300K circ.) Copywriter of various weekly emails (300k circ.) and website content. Maintained production schedule re campaigns, site assets and emails. Wrote weekly press releases optimized for SEO.

National Ad Manager, 1994 - 2006Developed yearly marketing strategies for ancillary and book product in all Tower stores. -Planned, sold and executed national co-op funded ads for each product category -Managed vendor budgets totaling $2.3M annually-Developed and administered product-placement programs resulting in $75K annually-Wrote copy for print ads.