Strategize, pitch and secure brand partnership opportunities for the Rebel Girls brand. Manage the global licensing business, working in tandem with global and regional agents.

Key brand and revenue director for the Americas integral to the overall global business. Responsible for strategically planning, building and driving a portfolio of brands across the Boat Rocker content portfolio, including Dino Ranch, the hit preschool series on Disney Junior, and Orphan Black, the award-winning sci-fi series. Determine and execute brand P&L including marketing strategy, partnerships and licensing across all key categories. Work strategically to develop and execute integrated brand marketing efforts to ensure overarching franchise growth of the portfolio.

Senior executive responsible for driving monetization of the Cartoon Network and Adult Swim portfolio across multiple product categories. Responsible for securing partnerships for key global franchises (i.e., Rick and Morty, Adventure Time, The Powerpuff Girls, Ben 10) and maximizing revenue across multiple retail channels including Mass, Specialty, E-commerce and DTRs. - Develop and manage both short-term and long-term brand licensing strategies in order to maximize revenue and exposure. - Establish and achieve financials goals, leading partner sales and negotiation process to drive high revenue and margin business. - Proactively research, identify and evaluate potential company and products that are consistent with brand strategies and drive organic growth. - Build strong and engaged relationships with licensees maintaining high levels of partner satisfaction through regular communication and responsiveness to their needs. - Deliver and execute go-to-market launch strategies and value propositions for new licensed products, including cross-functional network support (i.e., linear, digital, social, IRL activations) designed to enhance partner sales and market penetration.- Serve as dedicated resource/liaison for Ad Sales Promotions group, delivering new leads, enhancing profitability of current media partners via licensing extensions, and identifying additional opportunities for collaborative partnerships.

Responsible for driving incremental revenue by leveraging acquired shows airing on Cartoon Network for branded licensing extensions via an agency partnership.• Developed and executed licensing and retail strategies for third-party brands defining overall market positioning and branding.• Created and delivered persuasive sales presentations to targeted partners securing global licensing deals with McDonalds, Activision and Penguin Books, plus over 18 domestic licensees.• Compiled global P&L, managed new business acquisition & executed quarterly business review meetings to provide client with holistic view of the business. • Defined synergies and processes for creative and product development, approvals, asset delivery, etc.

Responsible for working with key retail accounts to grow Cartoon Network’s presence at retail and create customized programs designed to drive consumer products revenue.- Working with VP, established and executed channel and account-specific strategies delivering $150M+ in retail product sales. - Designed, concepted and pitched customized retail and marketing programs, working cross-functionally to execute against defined KPIs. - Built and maintained key retail relationships, proactively identifying white space, and working collaboratively to deliver retail programs that enrich the consumer experience.- Worked with internal teams to ensure retail programs are trend right, align with key corporate initiatives, maximize impact and elevate the overall brand equity.

Daily management of 12+ retail accounts representing over $125M in licensed product sales. Developed and executed retail channel strategies in alignment with Nickelodeon business objectives. Maximized revenues through development and execution of retail programs designed to drive sell-in and sell-thru.

Extended Nickelodeon brands into first-ever Electronics product category, delivering $50M in incremental revenue. Managed daily category operations including product development, launch marketing and PR, sales presentations and budgeting/forecasting.

Managed the Publishing and Hard Lines categories delivering a 45% increase in royalty revenue over 3 years. Promoted three times over six years from Coordinator to Category Licensing Manager.