Denise Thayer Email & Phone Number

Boston, Massachusetts, United States

As Head of Brand Partnerships at STAT, I oversee a senior sales team, focusing on strategic growth and delivering high-impact, integrated programs tailored to the healthcare and life sciences sectors. My team’s responsibilities include driving revenue through a combination of digital campaigns, custom content, research, and live and virtual events, all crafted to meet the unique needs of our clients.Working closely with my sales team, I guide the development of cohesive solutions that leverage STAT’s expertise and reach. By aligning our approach across direct and agency channels, I ensure my team sells strategically crafted programs across direct and agency channels, enhancing brand visibility, engaging target audiences effectively, and driving measurable results.

Boston, Massachusetts, United States

STAT is a media company focused on finding and telling compelling stories about health, medicine, and scientific discovery. Our award-winning newsroom delivers fast, deep, and tough-minded journalism that gives our audience indispensable insights and exclusive stories on the technologies, personalities, power brokers, and political forces driving massive changes in the life science industry. We produce daily news, investigative articles, and narrative projects in addition to multimedia features. I help brands connect to our influential audience by executing meaningful and impactful engagements through digital conversations and content, signature programs, and live events.

Boston, Ma

HubWeek, a civic and social organization, founded by The Boston Globe, Harvard University, Massachusetts General Hospital, and MIT, is an unprecedented, one-of-a-kind civic collaboration that brings together the most creative, innovative minds working at the intersection of art, science, and technology. Taking advantage of the remarkable concentration of brainpower and ingenuity in Greater Boston, HubWeek represents a unique platform for collaboration between individuals and groups trying to solve big problems and make a positive impact in Boston and around the world.- Established a comprehensive HubWeek sponsorship program which included: new business pipeline development, created and sold custom programs that align with clients objectives, and prospect/client relationship management to cross-sell and expand business growth.- Led collaborative, holistic selling approach, and conceptualized sponsorships that include: thought leadership, experiential and employee engagement, digital content, and brand awareness. - Developed and sold engagement initiatives that successfully created YOY growth.

Cambridge, Ma

MIT Technology Review leads the global conversation about technologies that matter. Founded at the Massachusetts Institute of Technology in 1899, MIT TR is the oldest technology magazine in the world. MIT Technology Review enables partners to communicate and engage with one of the world’s most influential audiences through smart digital, print, custom content and live event solutions. Our readership primarily consists of C-Suite, IT and Business decision makers who rely on us to be the road-map and filter for the future. We offer a global community of business and thought leaders, innovators and early adopters, entrepreneurs and investors, as well as all of MIT’s alumni.- Worked closely with Fortune 500 technology brands to conceptualize on the creation of custom, integrated marketing campaigns comprised of custom content, digital, and events to create new business and growth of existing accounts.- Led transformation strategy of client-direct integrated custom programs to drive higher revenue attainment per campaign.

Boston, Ma

Manta is the world's largest online community for promoting and connecting small business. With more 33 million company profiles, business owners and professionals use Manta to promote and differentiate their offerings and "be found" online by customers and prospects. Manta also serves as a unique resource for and about the SMB community and is trusted as the "pulse of SMB" by more than 20 million unique visitors each month, including SMB owners, enterprises serving the SMB community and consumers.- Delivered proactive strategies, built integrated B2B marketing programs and serviced delivery directives that met long and short term company objectives.- Directed business development efforts within assigned territory, drove cross-agency relationships with strategy, brand, innovation, and analytical teams to design custom programs, native content, and email campaigns for Fortune 500 brands.

Framingham, Ma

IDG Global Solutions (IGS) is IDG's single point of contact for media planning and multi-platform media buying across 97 international markets. IGS works with marketing professionals to build integrated programs across IDG's diverse products and services portfolio, including interactive and online lead-generation programs, client-defined research, custom publishing and Web sites, print advertising, targeted conferences or seminars, and direct response campaigns.- Conceptualized and deployed global integrated marketing programs across IDG's portfolio including lead-gen, research, custom content, print, digital, events, mobile, and social media for Fortune 500 technology brands.- Introduced an IDG Global Solutions internal public relations strategy to promote collaboration and revenue generation across IDG's enterprise business units.

- Drove revenue growth by creating customized and targeted digital campaigns for national brands to connect with Salary.com's audience onsite and across a syndicated network.- Cultivated long-term, positive relationships with national agencies and direct brands to propose and deploy custom marketing campaigns which resulted in year over year revenue growth.

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