Denise York Email & Phone Number

Amsterdam, Netherlands

At Doist, our mission is to inspire the workplace of the future by creating simple yet powerful productivity tools that promote a more fulfilling way to work and live.We're a multidisciplinary, fully remote, team that’s passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old.

Willemstad, Curaçao

• BearingPoint Caribbean (now: Blyce) is a software company specialized in the digital transformation of small-scale countries, offering government IT solutions that make public services better, faster, and smarter.
• Work in cohesive Brand & Marketing team on all facets of product marketing, content marketing, content creation, corporate branding, employer branding, recruitment marketing, and internal communications.
• Act as custodian of BearingPoint Caribbean’s brand narrative and give direction to all content for paid and owned media.
• Write and create content designed to amplify thought leadership and brand awareness for the top and middle of the funnel.
• Oversaw re-branding in 2020 and developed new brand system and guidelines, office templates, training, and tools that enable the entire organization to remain on-brand.
• Develop content strategy and frameworks for all channels, including social media, websites, and blogs.

Rotterdam, South Holland, Netherlands

BVH (now ClubgeistBVH) helps organizations and brands find and tell their unique story and translates this to concepts for employer branding, internal branding, corporate communication, and marketing campaigns.Account management, strategy development, project management for various projects, including advertising campaigns, corporate branding, employer.

Rotterdam, South Holland, Netherlands

Managed accounts and coordinated ATL & BTL projects for various clients, including Unilever, Saint-Gobain, Holland America Line, Rabobank Netherlands, Kennisnet.

Assisted Proteon with the introduction of Firelay, a SaaS company that takes hosting to the next level with managed Liferay hosting. Responsible for logo design, corporate identity, marketing collateral (including copywriting), and website.

Netherlands

BSH (Bosch and Siemens Home Appliances Group) is the European market leader in household appliances with the brands Bosch, Siemens, Gaggenau, and Neff.Responsible for luxury kitchen appliances brands Gaggenau and Neff. Defined commercial strategy (Product, Price, Promotion & Channel) for the Dutch market in collaboration with HQ in Munich, Germany. Worked.

Netherlands

Responsible for the dishwasher ranges of Bosch, Siemens, Neff, and Constructa. Defined commercial strategy (Product, Price, Promotion & Channel) for the Dutch market in collaboration with HQ in Munich, Germany. Worked in liaison with Sales and Marketing to ensure successful product launches. Supervised layout of the new product showrooms in the newly.

Netherlands

Designed visual identities and brand systems, developed a wide selection of marketing collateral and content for various small-scale companies. Was able to successfully capture the brand essence for small business owners and put their passion into words and design.

• Supported the organization and hosting of marketing events, such as seminars and in-house events.
• Assisted IT Project Manager with the introduction of a new digital dictation system, which involved training approximately 500 lawyers in the Benelux region.
• Temped as legal administrative assistant to lawyers and notaries and receptionist for the Rotterdam office.
• Responsible for training and coordination of 10 part-time receptionists.

Amsterdam, North Holland, Netherlands

• Supported Strategy team with the development of brand and positioning strategies and presentations.
• Prepared pitches and other new business activities.
• Visited the global headquarters in New York for a tour and presentation in April 2006.

Amsterdam, North Holland, Netherlands

• Conducted research and developed presentations for Strategy and new business projects.
• Various activities for Creative, Account, and Traffic, such as client contact, requesting and negotiating quotations, and writing creative briefs.
• Organized a creative networking event for 20 entrepreneurs.

Master, Communication Science, Cum Laude

Thesis: "Brands joining hands. Brand association transfer with co-branding.” A quantitative study on the extent to which brand.

Bachelor, Communication Science

Thesis: "Let me entertain you! Entertainment-Education and behavioral change." Entertainment-Education is a communication strategy that.

Bachelor, Communication, Advertising & Design Management

Thesis: "The long journey across the Atlantic. Western anti-Americanism and the impact on American brands." A homage to the iconic.