Reported directly to the General Manager and direct oversight of up to eight. Accountable for creating and implementing all sales and marketing campaigns for Yamaha Guitars. Simultaneously, held same responsibilities for Yamaha Drums from 2011 - 2015. Had direct oversight for identifying, developing and evaluating marketing strategies based on company objectives and market trends resulting in double digits sales gains and a 10% increase in brand market share. Collaborated with e-commerce accounts, national accounts, key accounts and independent retailers to create, negotiate and implement B2B and B2C marketing and sales strategies. Responsible for top line sales, forecasting, budgeting and P&L management. Managed all OEM and strategic partnerships for department. Led guitar department to 250% sales growth in nine years.

Reported to General Manager and direct oversight of three. Developed and executed all marketing plan activities (direct mail, email, print and digital within agreed budget and timelines). Managed marketing budget and productivity for departments with a budget in excess of $20 million.

Reported directly to Regional Sales Manager. Directly responsible for regional sales and business development in nine states along with sales and business development for a national account. Utilized understanding of buying motivators and influences to create unique strategies and expanded existing customer sales resulting in 20% annual growth. Analyzed markets to maximize distribution and on-boarded new retail customers to expand distribution. Implemented channel marketing campaigns.

Reported directly to Vice President of Global Sales and managed both a national account and the US southern region territory. Directly responsible for sales achievement and implementing local marketing tactics which resulted in an annual sales increase of 24% annually.

Reported directly to VIce President of Global Sales and responsible for $33M in annual sales. Managed sales and marketing for ten product lines in 32 countries, working with over 20 distributors. Successfully grew international business four straight years averaging over 20% annual growth. Created and implemented sales and marketing plans designed to increase brand awareness and grow market share in each country. Traveled internationally to gain first-handed experience and knowledge of each market and top retail sales channels. Created, coordinated, and executed distributor and top dealer trips to US for factory tour and training.

Reported to Sales Manager. Managed relationships and became a consultant for over 80 doctors and their staff. Educated and trained doctors on new products and customer needs. Created and implemented strategies to develop and expand prescriptions for four medications. This resulted in a 38% increase in annual prescriptions taking an underperforming territory from #52 in the region up to #2 in less than a year.

Progressed through four positions in the two years Customer Service Representative Dealer Support Representative Slingerland Drum Sales and Marketing Manager Gibson Inside Sales